Bath Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bath Toys sales on Amazon US totaled 269,000 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $3,531,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.4% of unit volume and 34.3% of revenue, while a typical listing is priced at $13.02. The keyword itself pulled 145,286 Amazon queries over the same period (▲ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the bath toys Top 50 moved 2,986,400 units and $38,779,492 in cumulative sales — an average of 248,867 units and $3,231,624 per month. Monthly throughput topped out at 416,600 units in December 2025 and dipped to 129,150 in May 2026, leaving the latest reading 23.9% higher than August 2025.
Bath Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
269K
▼ 12.1% MoM
Monthly Revenue 2026/07
$3.5M
▼ 16.4% MoM
Top 10 Market Share 2026/07
36.4%
Bath Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bath toys listing on Amazon US in July 2026 is ASIN B06XV1LW52 (Brand: BANZAI), which sold 10,000 units at $7.79 apiece — equal to 3.7% of every unit tracked in this report.
The Top 10 ASINs account for 98,000 units and $1,212,200 in July 2026 — 36.4% of unit volume and 34.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bath Toys' on Amazon
July 2026
Is 36.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B06XV1LW52
Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
10K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
B08X1YQ2N9
ALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers
10K
▲ 0.0%vs. prior month
$98.1K
latest month
12-month trend
B097B3K46R
LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+
10K
▲ 25.0%vs. prior month
$93.6K
latest month
12-month trend
B0C7JCXX7K
Tub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
10K
▲ 25.0%vs. prior month
$159.9K
latest month
12-month trend
B0BRC8HPHB
DISHIO Diving Gem Pool Toy 10PCS Big Colorful Diamond Diving Toy for Kids | Toddlers Pirate Chest Treasure Box Pool Toys Underwater Sinking Dive Gemstone for Swimming Bath Birthday Party Decoration
10K
▲ 0.0%vs. prior month
$91.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bath Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tub Works is the best-performing bath toys brand in July 2026, moving 30,000 units across 3 ASINs for 30.6% of Top 10 volume. BANZAI follows with 10,000 units (10.2%), ahead of ALASOU on 10,000 units (10.2%).
Volume is spread across 8 brands, with the top three holding 51.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.79 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tub Works
3 ASINs in Top 10
30.6%
Units
30K
Revenue
$419.7K
Avg. price
$13.99
B0C7JCXX7K
$12.99·★4.5·5.5K revsTub Works® Bath Color Fizzies, 150 Count | Nontoxic & Fragrance-Free | Fizzy, Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Units sold10KB0G5WBGTWK
$15.99·★4.3·713 revsTub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Units sold10KB0CYXGQ6N1
$12.99·★4.7·2.7K revsTub Works® Marine™ Mold Free Bath Toys, 6 Pack | Sealed, No Hole Bath Toys Design Keeps Moisture Out | Soft, Squeezable & Float on Water | Easy-Grip Baby & Toddler Bath Toy Set | Great Baby Pool Toys
Units sold10K
BANZAI
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$85.9K
Avg. price
$7.79
B06XV1LW52
$7.79·★4.5·12.7K revsFun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
Units sold10K
ALASOU
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$98.1K
Avg. price
$9.99
B08X1YQ2N9
$9.99·★4.7·15.7K revsALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers
Units sold10K
Trending Bath Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B097B3K46R booked 10K units at $9.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097B3K46R
LiKee Strong Suction Cup Rotating Toys, Bath & Travel Toy, for Baby 10M+
Price
$9.99
Rating
4.7
Reviews
5.3K
Latest month sales
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Price
$15.99
Rating
4.3
Reviews
713
Latest month sales
B00I3K25R0
Munchkin® Float & Play Bubbles™ Baby and Toddler Bath Toy, 4 Count
Unlock to view ASIN details and product titles
Price
$8.95
Rating
4.8
Reviews
33.6K
Latest month sales
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