Tide Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Tide is the best-performing tide pens brand in July 2026, moving 90,000 units across 5 ASINs for 56.3% of Top 10 volume. SHOUT follows with 20,000 units (12.5%), ahead of Arm & Hammer on 20,000 units (12.5%).

With 6 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.84 to $14.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GGVJPGQG booked 10K units at $16.99, with ▲ 11.1% MoM change. On the growth side, B0GZY8BCCS leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B000BGK968 close behind at ▲ 400.0% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.