Zum Laundry Detergent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Zum Laundry Detergent sales on Amazon US totaled 662,000 units in July 2026 (▼ 18.9% vs. the prior month), generating an estimated $12,779,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 47.2% of revenue, while a typical listing is priced at $23.14. The keyword itself pulled 43,671 Amazon queries over the same period (▲ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the zum laundry detergent Top 50 moved 7,881,700 units and $154,974,920 in cumulative sales — an average of 656,808 units and $12,914,577 per month. Monthly throughput topped out at 816,500 units in June 2026 and dipped to 411,000 in May 2026, leaving the latest reading 0.0% higher than August 2025.
Zum Laundry Detergent Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
662K
▼ 18.9% MoM
Monthly Revenue 2026/07
$12.8M
▼ 21.3% MoM
Top 10 Market Share 2026/07
58.9%
Zum Laundry Detergent Market Share & Sales Concentration on Amazon US — July 2026
The most-sold zum laundry detergent listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 15.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $6,033,100 in July 2026 — 58.9% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Zum Laundry Detergent' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B08GF7YGCD
Earth Breeze Laundry Detergent Sheets Fresh Scent 60 Loads | Eco Liquidless Soap - Travel-Friendly for Hot & Cold Cycles, Tackles Tough Stains & Odors - Gentle on Skin
50K
▼ 16.7%vs. prior month
$699.5K
latest month
12-month trend
B081KLKVV5
Lysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
40K
▲ 33.3%vs. prior month
$442.8K
latest month
12-month trend
B0BJMNHLXZ
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 76 Count, HE compatible, Spring Meadow Scent
30K
▼ 57.1%vs. prior month
$597.9K
latest month
12-month trend
B07XR3C87P
Lysol Laundry Sanitizer Additive, Free & Clear, Free from Fragrance and Dyes, 0% Bleach Laundry Sanitizer, Bacteria-causing Laundry Odor Eliminator, Unscented, 90 Fl Oz (Pack of 1) - Package May Vary
30K
▲ 0.0%vs. prior month
$389.1K
latest month
12-month trend
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Best Zum Laundry Detergent Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OxiClean is the best-performing zum laundry detergent brand in July 2026, moving 100,000 units across 1 ASIN for 25.6% of Top 10 volume. Lysol follows with 70,000 units (17.9%), ahead of Miss Mouth's on 60,000 units (15.4%).
Volume is spread across 8 brands, with the top three holding 59.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.78 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OxiClean
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$1M
Avg. price
$11.78
B01BUNHFAS
$11.78·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100K
Lysol
2 ASINs in Top 10
17.9%
Units
70K
Revenue
$831.9K
Avg. price
$12.97
B081KLKVV5
$12.97·★4.8·112.8K revsLysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Units sold40KB07XR3C87P
$12.97·★4.8·9.1K revsLysol Laundry Sanitizer Additive, Free & Clear, Free from Fragrance and Dyes, 0% Bleach Laundry Sanitizer, Bacteria-causing Laundry Odor Eliminator, Unscented, 90 Fl Oz (Pack of 1) - Package May Vary
Units sold30K
Miss Mouth's
1 ASIN in Top 10
15.4%
Units
60K
Revenue
$1.7M
Avg. price
$27.99
B0BVXQQNBB
$27.99·★4.5·5.9K revsMiss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold60K
Trending Zum Laundry Detergent Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BSNX9XWD booked 20K units at $13.98, with ▲ 0.0% MoM change. On the growth side, B0DSR37SXN leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0B2F91XB6 close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BSNX9XWD
Arm & Hammer Sensitive Skin Free & Clear Liquid Laundry Detergent | Hypoallergenic, Dye Free, Dermatologist Tested, 140 Loads, 140 fl oz
Price
$13.98
Rating
4.6
Reviews
62.6K
Latest month sales
B0DSR37SXN
Arm & Hammer Deep Clean Odor Formula Liquid Laundry Detergent | Radiant Burst Scent, 150 Fl Oz, 100 Loads
Price
$14.37
Rating
4.7
Reviews
2.5K
Latest month sales
B0B2F91XB6
Molly's Suds Liquid Laundry Detergent | Clean Laundry Detergent Soap for Sensitive Skin | 2x Concentrated, High Efficiency (HE) | Ocean Mist - 100 Loads
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.4
Reviews
5.6K
Latest month sales
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