Tide Free And Gentle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tide Free And Gentle sales on Amazon US totaled 983,000 units in July 2026 (▼ 8.5% vs. the prior month), generating an estimated $13,977,170 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 52.3% of revenue, while a typical listing is priced at $14.78. The keyword itself pulled 64,634 Amazon queries over the same period (▲ 14.0% MoM).
Zooming out to the 12-month window ending July 2026, the tide free and gentle Top 50 moved 9,976,350 units and $144,230,803 in cumulative sales — an average of 831,363 units and $12,019,234 per month. Monthly throughput topped out at 1,074,000 units in June 2026 and dipped to 531,100 in May 2026, leaving the latest reading 17.6% higher than August 2025.
Tide Free And Gentle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
983K
▼ 8.5% MoM
Monthly Revenue 2026/07
$14M
▼ 15.8% MoM
Top 10 Market Share 2026/07
53.9%
Tide Free And Gentle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tide free and gentle listing on Amazon US in July 2026 is ASIN B000VDX2SS (Brand: SHOUT), which sold 100,000 units at $3.48 apiece — equal to 10.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 530,000 units and $7,310,200 in July 2026 — 53.9% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tide Free And Gentle' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000VDX2SS
SHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
100K
▲ 25.0%vs. prior month
$335K
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
50K
▲ 0.0%vs. prior month
$942K
latest month
12-month trend
B085V5ZMV9
Tide Free & Gentle Liquid Laundry Detergent, 64 Loads, 84 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
50K
▲ 0.0%vs. prior month
$593K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tide Free And Gentle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tide is the best-performing tide free and gentle brand in July 2026, moving 120,000 units across 3 ASINs for 22.6% of Top 10 volume. SHOUT follows with 100,000 units (18.9%), ahead of Downy on 90,000 units (17.0%).
Volume is spread across 7 brands, with the top three holding 58.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.48 to $14.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tide
3 ASINs in Top 10
22.6%
Units
120K
Revenue
$1.9M
Avg. price
$14.93
B085V5ZMV9
$11.86·★4.8·34.1K revsTide Free & Gentle Liquid Laundry Detergent, 64 Loads, 84 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Units sold50KB0BNWF3PGX
$17.94·★4.8·34.1K revsTide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Units sold40KB0BSK1B5G3
$14.99·★4.9·11.6K revsTide Odor Defense + Oxi Laundry Detergent Pacs, Original Scent, 45 Count, Advanced Odor + Stain Fighter
Units sold30K
SHOUT
1 ASIN in Top 10
18.9%
Units
100K
Revenue
$335K
Avg. price
$3.48
B000VDX2SS
$3.48·★4.7·19.2K revsSHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
Units sold100K
Downy
2 ASINs in Top 10
17.0%
Units
90K
Revenue
$1.3M
Avg. price
$14.46
B0C8XBKZYG
$12.97·★4.8·38K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60KB0CCG6N52J
$15.95·★4.8·20.5K revsDowny Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 OZ, In-Wash Fabric Beads Designed To Be Gentle With A Light Boost Of Scent, No Heavy Perfumes
Units sold30K
Trending Tide Free And Gentle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BSK1B5G3 booked 30K units at $14.99, with ▲ 50.0% MoM change. On the growth side, B0CCGC3C32 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B07K8YLNVK close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BSK1B5G3
Tide Odor Defense + Oxi Laundry Detergent Pacs, Original Scent, 45 Count, Advanced Odor + Stain Fighter
Price
$14.99
Rating
4.9
Reviews
11.6K
Latest month sales
B0CCGC3C32
Arm & Hammer Odor Blaster Dryer Sheets, Fresh Burst, 120 Count | Static Control, Odor Fighting, Fabric Softener Sheets
Price
$4.97
Rating
4.7
Reviews
1.6K
Latest month sales
B07K8YLNVK
Tide Pen Stain Remover for Clothes, To Go Pen, Instant Stain Remover Pen & Spot Cleaner, Portable & Travel-Friendly, Works on Food & Drink Stains, Fits in Purses & Bags, 3 Count (Pack of 2)
Unlock to view ASIN details and product titles
Price
$15.89
Rating
4.6
Reviews
2.4K
Latest month sales
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