Thong Bathing Suit For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Thong Bathing Suit For Women sales on Amazon US totaled 13,650 units in July 2026 (▲ 0.4% vs. the prior month), generating an estimated $342,322 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.7% of unit volume and 52.2% of revenue, while a typical listing is priced at $25.84. The keyword itself pulled 6,601 Amazon queries over the same period (▼ 47.0% MoM).
Zooming out to the 12-month window ending July 2026, the thong bathing suit for women Top 50 moved 71,550 units and $1,842,121 in cumulative sales — an average of 5,963 units and $153,510 per month. Monthly throughput topped out at 13,650 units in July 2026 and dipped to 1,800 in December 2025, leaving the latest reading 93.6% higher than August 2025.
Thong Bathing Suit For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.7K
▲ 0.4% MoM
Monthly Revenue 2026/07
$342.3K
▼ 1.5% MoM
Top 10 Market Share 2026/07
52.7%
Thong Bathing Suit For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold thong bathing suit for women listing on Amazon US in July 2026 is ASIN B0C589STQ4 (Brand: SUUKSESS), which sold 1,000 units at $21.99 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 7,200 units and $178,583 in July 2026 — 52.7% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Thong Bathing Suit For Women' on Amazon
July 2026
Is 52.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C589STQ4
SUUKSESS Women Sexy Square Neck Thong Bodysuit Backless Cami Bodysuit Top
1K
▲ 0.0%vs. prior month
$24.5K
latest month
12-month trend
B07D9MZB5Z
RELLECIGA Women's Cheeky Bikini Bottom
1K
▲ 0.0%vs. prior month
$13.1K
latest month
12-month trend
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B08S3FM56W
Viottiset Women's Ruched High Cut One Piece Swimsuit Tummy Control Bathing Suit Monokini
1K
▲ 11.1%vs. prior month
$24.2K
latest month
12-month trend
B079FGL467
SherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
800
▲ 0.0%vs. prior month
$26.2K
latest month
12-month trend
B0F54232XV
Blooming Jelly Womens Sexy Bikini Sets Cheeky Bathing Suit U-Wire Swimsuits
500
▼ 16.7%vs. prior month
$15.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Thong Bathing Suit For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
geluboao is the best-performing thong bathing suit for women brand in July 2026, moving 1,500 units across 2 ASINs for 20.8% of Top 10 volume. SherryDC follows with 1,300 units (18.1%), ahead of SUUKSESS on 1,000 units (13.9%).
Volume is spread across 8 brands, with the top three holding 52.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $30.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
geluboao
2 ASINs in Top 10
20.8%
Units
1.5K
Revenue
$42.6K
Avg. price
$30.99
B0BWRBLDMS
$30.99·★4.0·4.5K revsgeluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Units sold1KB0BWR8X1MV
$30.99·★4.0·4.5K revsgeluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Units sold500
SherryDC
2 ASINs in Top 10
18.1%
Units
1.3K
Revenue
$32.4K
Avg. price
$19.99
B079FGL467
$29.99·★4.0·8.5K revsSherryDC Women's Solid Scoop Neck Push Up Padded Brazilian Thong Bikini Swimsuit Bathing Suit
Units sold800B09P89BHYK
$9.99·★4.2·643 revsSherryDC Women's Sexy Cheeky Thong Brazilian Cut Low Rise High Leg Bikini Bottom
Units sold500
SUUKSESS
1 ASIN in Top 10
13.9%
Units
1K
Revenue
$24.5K
Avg. price
$21.99
B0C589STQ4
$21.99·★4.2·1.9K revsSUUKSESS Women Sexy Square Neck Thong Bodysuit Backless Cami Bodysuit Top
Units sold1K
Trending Thong Bathing Suit For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09P89BHYK booked 500 units at $9.99, with ▲ 25.0% MoM change. On the growth side, B0BWR73BS6 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0D2CVQR88 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09P89BHYK
SherryDC Women's Sexy Cheeky Thong Brazilian Cut Low Rise High Leg Bikini Bottom
Price
$9.99
Rating
4.2
Reviews
643
Latest month sales
B0BWR73BS6
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Price
$30.99
Rating
4.0
Reviews
4.5K
Latest month sales
B0D2CVQR88
SUUKSESS Women Sexy Thong String 2 Piece Bikini Set Cheeky Halter Swimsuit
Unlock to view ASIN details and product titles
Price
$28.99
Rating
3.9
Reviews
752
Latest month sales
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