Butterfly Top Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butterfly Top sales on Amazon US totaled 13,800 units in July 2026 (▲ 4.5% vs. the prior month), generating an estimated $194,298 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.9% of unit volume and 77.5% of revenue, while a typical listing is priced at $17.86. The keyword itself pulled 13,916 Amazon queries over the same period (▼ 35.5% MoM).
Zooming out to the 12-month window ending July 2026, the butterfly top Top 50 moved 80,400 units and $1,189,085 in cumulative sales — an average of 6,700 units and $99,090 per month. Monthly throughput topped out at 13,800 units in July 2026 and dipped to 2,100 in February 2026, leaving the latest reading 46.8% higher than August 2025.
Butterfly Top Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.8K
▲ 4.5% MoM
Monthly Revenue 2026/07
$194.3K
▲ 5.1% MoM
Top 10 Market Share 2026/07
81.9%
Butterfly Top Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butterfly top listing on Amazon US in July 2026 is ASIN B0GCJCZ1ML (Brand: Vicarly), which sold 5,000 units at $9.99 apiece — equal to 36.2% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,300 units and $150,622 in July 2026 — 81.9% of unit volume and 77.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butterfly Top' on Amazon
July 2026
Is 81.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GCJCZ1ML
Women Poncho Shawl Top Beach Cover Up 3XS-6XL
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0BKG1QSXS
DOLLESS Butterfly Ear Cuffs Earrings Rhinestone Butterfly Ear Wrap No Piercing Ear Cuff Clip On Earrings for Women
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CTQ8753L
QINSEN Women's Square Neck Sleeveless Double-Layer Tank Tops Basic Tight T Shirts
1K
▲ 0.0%vs. prior month
$19.6K
latest month
12-month trend
B0DPQGX4LS
UNIANKIYA Open Back Workout Tops for Women Loose Fit Athletic Crop Tee Short Sleeve Gym Running Yoga Shirt
1K
▲ 0.0%vs. prior month
$18.7K
latest month
12-month trend
B0D2DCDRD4
SOLY HUX Women's Tank Tops Y2K Summer Going Out Crop Top Concert Outfits
1K
▲ 66.7%vs. prior month
$20K
latest month
12-month trend
B0CNRCZX8S
rosemia Womens Oversized Tshirt Graphic Tees Crew Neck Summer Short Sleeve Tops
700
▲ 16.7%vs. prior month
$7.9K
latest month
12-month trend
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Best Butterfly Top Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vicarly is the best-performing butterfly top brand in July 2026, moving 5,000 units across 1 ASIN for 44.2% of Top 10 volume. rosemia follows with 1,200 units (10.6%), ahead of DOLLESS on 1,000 units (8.8%).
With 9 brands splitting the Top 10 and 63.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vicarly
1 ASIN in Top 10
44.2%
Units
5K
Revenue
$50K
Avg. price
$9.99
B0GCJCZ1ML
$9.99·★4.2·361 revsWomen Poncho Shawl Top Beach Cover Up 3XS-6XL
Units sold5K
rosemia
2 ASINs in Top 10
10.6%
Units
1.2K
Revenue
$13.5K
Avg. price
$9.99
B0CNRCZX8S
$9.99·★4.4·6.9K revsrosemia Womens Oversized Tshirt Graphic Tees Crew Neck Summer Short Sleeve Tops
Units sold700B0CNRBFY7L
$9.99·★4.4·6.9K revsWomens Oversized Tshirt Graphic Tees Crew Neck Summer Short Sleeve Tops | Rosemia Diverse of Patterns Shirts, Loose Fit Tee Plus Size Tops, Workout Outfit Vocation Wearing, Maternity Clothes 2026
Units sold500
DOLLESS
1 ASIN in Top 10
8.8%
Units
1K
Revenue
$10K
Avg. price
$9.99
B0BKG1QSXS
$9.99·★4.1·1.5K revsDOLLESS Butterfly Ear Cuffs Earrings Rhinestone Butterfly Ear Wrap No Piercing Ear Cuff Clip On Earrings for Women
Units sold1K
Trending Butterfly Top Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F6TJLR65 booked 500 units at $12.99, with ▲ 150.0% MoM change. On the growth side, B0FLJJFLZH leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0F3W6JMW6 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F6TJLR65
PRETTYGARDEN Womens Off Shoulder Mesh Y2k Tops
Price
$12.99
Rating
4.4
Reviews
1.4K
Latest month sales
B0FLJJFLZH
Women's T-Shirts V-Neck Summer Graphic Tee Vintage Boho Flowers Short Sleeve T Shirt Tops
Price
$16.99
Rating
4.1
Reviews
414
Latest month sales
B0F3W6JMW6
GGOOB Grunge Shirts Emo Clothes Teen Girls Vintage Graphic Tee Y2k 2000s Goth Top Women Mcbling Short Sleeve Streetwear
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.3
Reviews
864
Latest month sales
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