Thong Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Thong sales on Amazon US totaled 60,600 units in July 2026 (▼ 16.9% vs. the prior month), generating an estimated $727,301 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 48.9% of revenue, while a typical listing is priced at $12.62. The keyword itself pulled 45,837 Amazon queries over the same period (▼ 18.9% MoM).
Zooming out to the 12-month window ending July 2026, the thong Top 50 moved 702,450 units and $8,198,070 in cumulative sales — an average of 58,538 units and $683,172 per month. Monthly throughput topped out at 72,900 units in June 2026 and dipped to 35,400 in May 2026, leaving the latest reading 4.3% higher than August 2025.
Thong Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.6K
▼ 16.9% MoM
Monthly Revenue 2026/07
$727.3K
▼ 14.8% MoM
Top 10 Market Share 2026/07
51.2%
Thong Market Share & Sales Concentration on Amazon US — July 2026
The most-sold thong listing on Amazon US in July 2026 is ASIN B081VSYKL5 (Brand: voenxe), which sold 6,000 units at $13.99 apiece — equal to 9.9% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $355,960 in July 2026 — 51.2% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Thong' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B081VSYKL5
voenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack
6K
▼ 25.0%vs. prior month
$83.9K
latest month
12-month trend
B0GHRW5MR8
Take Talk Underwear Womens 9 Pack Seamless Thongs No Show Workout Panties
5K
▲ 25.0%vs. prior month
$57.7K
latest month
12-month trend
B0DGQPH89C
Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
4K
▼ 33.3%vs. prior month
$37.6K
latest month
12-month trend
B0D3GLLBWF
READY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
4K
▼ 33.3%vs. prior month
$38K
latest month
12-month trend
B0CJN58J8J
Seamless Thongs For Women V-waisted No Show Underwear 6-Pack
3K
▼ 25.0%vs. prior month
$27.2K
latest month
12-month trend
B0FX7JRH4N
READY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
3K
▲ 50.0%vs. prior month
$35.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Thong Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
READY TO LOVE is the best-performing thong brand in July 2026, moving 9,000 units across 3 ASINs for 29.0% of Top 10 volume. voenxe follows with 7,000 units (22.6%), ahead of Sth Big on 6,000 units (19.4%).
With 6 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
READY TO LOVE
3 ASINs in Top 10
29.0%
Units
9K
Revenue
$97.3K
Avg. price
$10.49
B0D3GLLBWF
$8.49·★4.4·4.1K revsREADY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
Units sold4KB0FX7JRH4N
$12.99·★4.4·518 revsREADY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
Units sold3KB0D3GJTQ41
$9.99·★4.4·4.1K revsREADY TO LOVE Cotton Underwear Women 6 Pack Sexy Breathable Thongs Panties
Units sold2K
voenxe
2 ASINs in Top 10
22.6%
Units
7K
Revenue
$97.9K
Avg. price
$13.99
B081VSYKL5
$13.99·★4.6·73K revsvoenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack
Units sold6KB07VYM3XRK
$13.99·★4.6·73K revsvoenxe Seamless Women Underwear Thongs,No Show Ladies Workout Thong,5 Pack
Units sold1K
Sth Big
2 ASINs in Top 10
19.4%
Units
6K
Revenue
$60.9K
Avg. price
$9.99
B0DGQPH89C
$9.99·★4.3·3.8K revsSth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
Units sold4KB0GTPZT881
$9.99·★4.3·224 revsSth Big Cotton Underwear Women Sexy Breathable Thongs Soft Panties 9 Pack
Units sold2K
Trending Thong Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GTPZT881 booked 2K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0FX7JRH4N leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B07YD58L11 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTPZT881
Sth Big Cotton Underwear Women Sexy Breathable Thongs Soft Panties 9 Pack
Price
$9.99
Rating
4.3
Reviews
224
Latest month sales
B0FX7JRH4N
READY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
Price
$12.99
Rating
4.4
Reviews
518
Latest month sales
B07YD58L11
Sunm Boutique Cotton Thongs for Women, No Show Underwear for Women Pack, Sexy Low Rise Ladies Panties
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.4
Reviews
8.9K
Latest month sales
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