Sports Bras For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sports Bras For Women sales on Amazon US totaled 59,400 units in July 2026 (▼ 21.9% vs. the prior month), generating an estimated $1,325,046 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.4% of unit volume and 40.1% of revenue, while a typical listing is priced at $22.17. The keyword itself pulled 571,782 Amazon queries over the same period (▼ 17.3% MoM).
Zooming out to the 12-month window ending July 2026, the sports bras for women Top 50 moved 505,150 units and $11,250,032 in cumulative sales — an average of 42,096 units and $937,503 per month. Monthly throughput topped out at 76,100 units in June 2026 and dipped to 27,350 in December 2025, leaving the latest reading 36.6% higher than August 2025.
Sports Bras For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
59.4K
▼ 21.9% MoM
Monthly Revenue 2026/07
$1.3M
▼ 21.0% MoM
Top 10 Market Share 2026/07
40.4%
Sports Bras For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sports bras for women listing on Amazon US in July 2026 is ASIN B0DJ1G4NWG (Brand: CHICME), which sold 5,000 units at $16.99 apiece — equal to 8.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $531,650 in July 2026 — 40.4% of unit volume and 40.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sports Bras For Women' on Amazon
July 2026
Is 40.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DJ1G4NWG
CHICME Women Built-in Bra Tank Tops Sleeveless Casual Shirts Racerback Ribbed Fitted Tank Tops
5K
▼ 28.6%vs. prior month
$96.9K
latest month
12-month trend
B0FFVYHRKT
Adjustable Sports Bras for Women High Support, Padded Racerback Bra
4K
▼ 20.0%vs. prior month
$108.3K
latest month
12-month trend
B0D8D6RBHN
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
3K
▼ 62.5%vs. prior month
$58.1K
latest month
12-month trend
B0B3D4K7CG
CRZ YOGA Butterluxe Y Back Sports Bras
3K
▼ 40.0%vs. prior month
$84K
latest month
12-month trend
B09XN3MZQJ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
2K
▼ 33.3%vs. prior month
$29.2K
latest month
12-month trend
B0D6W364Q9
Evercute Women's V Neck Sports Bras, Adjustable Seamless Wireless Padded Bralettes
2K
▲ 0.0%vs. prior month
$61.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sports Bras For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CHICME is the best-performing sports bras for women brand in July 2026, moving 5,000 units across 1 ASIN for 20.8% of Top 10 volume. Tmeefee follows with 4,000 units (16.7%), ahead of OEAK on 3,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CHICME
1 ASIN in Top 10
20.8%
Units
5K
Revenue
$96.9K
Avg. price
$16.99
B0DJ1G4NWG
$16.99·★3.9·4.8K revsCHICME Women Built-in Bra Tank Tops Sleeveless Casual Shirts Racerback Ribbed Fitted Tank Tops
Units sold5K
Tmeefee
1 ASIN in Top 10
16.7%
Units
4K
Revenue
$108.3K
Avg. price
$29.99
B0FFVYHRKT
$29.99·★4.4·2.8K revsAdjustable Sports Bras for Women High Support, Padded Racerback Bra
Units sold4K
OEAK
1 ASIN in Top 10
12.5%
Units
3K
Revenue
$58.1K
Avg. price
$19.99
B0D8D6RBHN
$19.99·★3.9·14.9K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold3K
Trending Sports Bras For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09XN48SGQ booked 1K units at $7.64, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09XN48SGQ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Price
$7.64
Rating
4.2
Reviews
9.3K
Latest month sales
B0BMPK3HXN
Racerback Sports Bras for Women with Pads - High Impact Athletic Tank Tops for Yoga and Workout Brassieres Bra
Price
$25.99
Rating
4.5
Reviews
22.9K
Latest month sales
B0F43G4WGT
Comper Women's Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads
Unlock to view ASIN details and product titles
Price
$14.98
Rating
3.9
Reviews
779
Latest month sales
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