Thats It Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Thats It sales on Amazon US totaled 337,000 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $3,716,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.6% of unit volume and 29.8% of revenue, while a typical listing is priced at $12.21. The keyword itself pulled 18,553 Amazon queries over the same period (▲ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the thats it Top 50 moved 4,209,600 units and $48,145,574 in cumulative sales — an average of 350,800 units and $4,012,131 per month. Monthly throughput topped out at 408,000 units in August 2025 and dipped to 251,700 in May 2026, leaving the latest reading 17.4% lower than August 2025.
Thats It Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
337K
▼ 10.4% MoM
Monthly Revenue 2026/07
$3.7M
▼ 15.2% MoM
Top 10 Market Share 2026/07
38.6%
Thats It Market Share & Sales Concentration on Amazon US — July 2026
The most-sold thats it listing on Amazon US in July 2026 is ASIN B0BCH583WK (Brand: KIND), which sold 30,000 units at $4.98 apiece — equal to 8.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $1,108,300 in July 2026 — 38.6% of unit volume and 29.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Thats It' on Amazon
July 2026
Is 38.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BCH583WK
KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
30K
▲ 0.0%vs. prior month
$152.4K
latest month
12-month trend
B08KXDCP3D
MadeGood Organic Chocolate Chip Granola Bites, 5ct x 0.85oz
20K
▲ 0.0%vs. prior month
$65K
latest month
12-month trend
B07D45W364
PIRATE'S BOOTY Aged White Cheddar Cheese Puffs Bags, .5 oz (24 Count) | Aged White Cheddar Cheese Puffs, Peanut and Tree Nut Free Kids Snacks, Snacks for Kids and School Lunches, 24 bags
10K
▼ 50.0%vs. prior month
$151.5K
latest month
12-month trend
B07TN3C2HD
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Original (40 Packs)
10K
▼ 50.0%vs. prior month
$131K
latest month
12-month trend
B07Y7H3FHB
IQBAR Clean Protein Bars, Low Sugar Keto, Chocolate Variety Pack 12-Count | High Fiber Plant Based Snacks, Clean Label Project Certified | Gluten Free, Dairy Free, Vegan, Soy Free
10K
▼ 50.0%vs. prior month
$248.6K
latest month
12-month trend
B009AE7WWQ
Nature’s Bakery Raspberry Fig Bars, Real Fruit, Nut Free, 6 Pack
10K
▲ 0.0%vs. prior month
$49.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Thats It Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KIND is the best-performing thats it brand in July 2026, moving 30,000 units across 1 ASIN for 23.1% of Top 10 volume. Made Good follows with 20,000 units (15.4%), ahead of Cheez-It on 20,000 units (15.4%).
Volume is spread across 8 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.46 to $8.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KIND
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$152.4K
Avg. price
$4.98
B0BCH583WK
$4.98·★4.6·3.9K revsKIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
Units sold30K
Made Good
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$65K
Avg. price
$3.46
B08KXDCP3D
$3.46·★4.4·1.6K revsMadeGood Organic Chocolate Chip Granola Bites, 5ct x 0.85oz
Units sold20K
Cheez-It
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$203.9K
Avg. price
$8.95
B07TN3C2HD
$10.60·★4.8·22.3K revsCheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Original (40 Packs)
Units sold10KB00KR7PKTC
$7.29·★4.7·10.6K revsCheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack, 12.1oz Box (12 Packs)
Units sold10K
Trending Thats It Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07TQ99WFC leads positive momentum with ▲ 66.7% MoM growth on 5K units, with B0DNTYNQ2Z close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07TQ99WFC
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack (42 Packs)
Price
$20.99
Rating
4.7
Reviews
15.2K
Latest month sales
B0DNTYNQ2Z
Zbar + Zbar Protein Snack Bars Variety Pack, 6 Flavors, 16ct | Zbar Soft-Baked Energy Snack Bars and Zbar Protein Gluten Free Protein Bars, Made with Organic Oats, Non-GMO, Snacks for Kids
Price
$16.92
Rating
4.6
Reviews
773
Latest month sales
B08NGF1TGG
Cinnamon Toast Crunch and Reese's Puffs Cereal Treat Bars, 28 ct | 14 Cinnamon Toast Crunch Bars, 14 Reese's Puffs Bars, with Cinnadust Cinnamon Sugar and Real Reese's Peanut Butter, 23.8 oz
Unlock to view ASIN details and product titles
Price
$9.88
Rating
4.6
Reviews
6.2K
Latest month sales
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