Tfit Concealer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tfit Concealer sales on Amazon US totaled 172,300 units in July 2026 (▼ 37.5% vs. the prior month), generating an estimated $1,830,003 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 61.0% of revenue, while a typical listing is priced at $11.34. The keyword itself pulled 15,475 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the tfit concealer Top 50 moved 2,330,700 units and $25,237,226 in cumulative sales — an average of 194,225 units and $2,103,102 per month. Monthly throughput topped out at 275,600 units in June 2026 and dipped to 111,100 in May 2026, leaving the latest reading 3.7% higher than August 2025.
Tfit Concealer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
172.3K
▼ 37.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 50.9% MoM
Top 10 Market Share 2026/07
61.5%
Tfit Concealer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tfit concealer listing on Amazon US in July 2026 is ASIN B09V1CPTR1 (Brand: Catrice Cosmetics), which sold 30,000 units at $6.00 apiece — equal to 17.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $1,115,450 in July 2026 — 61.5% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tfit Concealer' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09V1CPTR1
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
30K
▼ 40.0%vs. prior month
$180K
latest month
12-month trend
B004Y9GTOO
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
B0BT1D5J52
TIRTIR Mask Fit Make-up Fixer | 24H Transfer-Resistant Lightweight Non-Greasy Makeup Setting Spray 2.7 Fl Oz
10K
▲ 0.0%vs. prior month
$136.6K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B07ZQZVMRW
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
8K
▲ 0.0%vs. prior month
$56K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tfit Concealer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Catrice Cosmetics is the best-performing tfit concealer brand in July 2026, moving 30,000 units across 1 ASIN for 28.3% of Top 10 volume. MAYBELLINE follows with 30,000 units (28.3%), ahead of e.l.f. on 16,000 units (15.1%).
With 6 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.00 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Catrice Cosmetics
1 ASIN in Top 10
28.3%
Units
30K
Revenue
$180K
Avg. price
$6.00
B09V1CPTR1
$6.00·★4.2·23.7K revsCatrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
Units sold30K
MAYBELLINE
4 ASINs in Top 10
28.3%
Units
30K
Revenue
$298.9K
Avg. price
$9.98
B004Y9GTOO
$9.98·★4.4·246.2K revsMaybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
Units sold10KB004Y9GTYE
$9.98·★4.4·246.2K revsMAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 120, 1 Count (Packaging May Vary)
Units sold7KB07Q9V4KMJ
$9.98·★4.4·246.2K revsMAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 115, 1 Count (Packaging May Vary)
Units sold7KB078GVTZF8
$9.98·★4.4·246.2K revsMAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 100, 1 Count (Packaging May Vary)
Units sold6K
e.l.f.
2 ASINs in Top 10
15.1%
Units
16K
Revenue
$112K
Avg. price
$7.99
B07ZQZVMRW
$8.00·★4.5·64K revse.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Units sold8KB07ZR1DXGX
$7.98·★4.5·64K revse.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Warm
Units sold8K
Trending Tfit Concealer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07ZQZVMRW booked 8K units at $8.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZQZVMRW
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Price
$8.00
Rating
4.5
Reviews
64K
Latest month sales
B07ZR1DXGX
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Warm
Price
$7.98
Rating
4.5
Reviews
64K
Latest month sales
B078GVTZF8
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 100, 1 Count (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.4
Reviews
246.2K
Latest month sales
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