Texture Paste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Texture Paste sales on Amazon US totaled 144,100 units in July 2026 (▼ 18.0% vs. the prior month), generating an estimated $2,490,671 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 53.5% of revenue, while a typical listing is priced at $20.77. The keyword itself pulled 13,966 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the texture paste Top 50 moved 1,873,800 units and $30,801,092 in cumulative sales — an average of 156,150 units and $2,566,758 per month. Monthly throughput topped out at 175,700 units in June 2026 and dipped to 93,150 in May 2026, leaving the latest reading 8.2% lower than August 2025.
Texture Paste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
144.1K
▼ 18.0% MoM
Monthly Revenue 2026/07
$2.5M
▼ 21.9% MoM
Top 10 Market Share 2026/07
63.2%
Texture Paste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold texture paste listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 27.8% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,332,420 in July 2026 — 63.2% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Texture Paste' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B000Q6KZW6
Kenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types
8K
▼ 20.0%vs. prior month
$200K
latest month
12-month trend
B0FY8299DH
Cremo Texture Paste Hair Styling Products for Men, 3.4 oz | Volumizing mens hair paste, Strong texturizing hold, Subtle low shine finish, Versatile dry or damp application, Barber grade
7K
▲ 75.0%vs. prior month
$69.8K
latest month
12-month trend
B01AS41BD2
R+Co Badlands Dry Shampoo Paste, Dry Shampoo + Styling Paste | Adds Texture & Absorbs Oil with Matte Finish, Vegan + Cruelty-Free
6K
▼ 40.0%vs. prior month
$185.2K
latest month
12-month trend
B08R4XX2QR
TIGI Bed Head Manipulator Texturizing Putty, Firm Hold Styling Putty for Short to Medium Hair, 2.01 oz
6K
▼ 40.0%vs. prior month
$73.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Texture Paste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing texture paste brand in July 2026, moving 43,000 units across 2 ASINs for 47.3% of Top 10 volume. STMNT follows with 10,000 units (11.0%), ahead of Kenra on 8,000 units (8.8%).
With 9 brands splitting the Top 10 and 67.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.78 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
2 ASINs in Top 10
47.3%
Units
43K
Revenue
$416.8K
Avg. price
$9.78
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40KB0CD32S9Q4
$9.89·★4.4·693 revsL3 Level 3 Matte Hair Putty for Men and Women, Styling Clay, 5 oz | Texture clay, matte clay finish, flexible medium hold, reworkable styling paste, adds definition and natural texture
Units sold3K
STMNT
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$249.5K
Avg. price
$24.95
B08DBHTXGW
$24.95·★4.5·3K revsSTMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
Units sold10K
Kenra
1 ASIN in Top 10
8.8%
Units
8K
Revenue
$200K
Avg. price
$25.00
B000Q6KZW6
$25.00·★4.6·13.2K revsKenra Platinum Texturizing Taffy 13 | Styling Fiber Crème | Medium Hold | Defines, Details, & Smooths Styles | Superior Control for Sculpting Short & Long Hairstyles | All Hair Types
Units sold8K
Trending Texture Paste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CD32S9Q4 booked 3K units at $9.89, with ▲ 0.0% MoM change. On the growth side, B079LC5BC3 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CD32S9Q4
L3 Level 3 Matte Hair Putty for Men and Women, Styling Clay, 5 oz | Texture clay, matte clay finish, flexible medium hold, reworkable styling paste, adds definition and natural texture
Price
$9.89
Rating
4.4
Reviews
693
Latest month sales
B011SDXGYE
Pacinos Matte Hair Paste for Men, Firm Hold, No Shine, Styling Wax, 4 fl oz | Matte paste, sculpting texture, flake-free finish, long-lasting control, all hair types, easy definition
Price
$15.23
Rating
4.3
Reviews
6.9K
Latest month sales
B079LC5BC3
KEVIN.MURPHY FREE.HOLD Hair Styling Paste, Medium Hold, 1.1 oz | Medium Hold Styling Product for All Hair Types with Breakage Prevention and Paraben-Free Hair Care Formula
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.5
Reviews
2.8K
Latest month sales
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