Paint Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paint Set sales on Amazon US totaled 298,900 units in July 2026 (▼ 1.1% vs. the prior month), generating an estimated $4,531,822 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.2% of unit volume and 36.7% of revenue, while a typical listing is priced at $18.01. The keyword itself pulled 22,338 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the paint set Top 50 moved 3,285,500 units and $52,007,989 in cumulative sales — an average of 273,792 units and $4,333,999 per month. Monthly throughput topped out at 442,000 units in December 2025 and dipped to 160,800 in May 2026, leaving the latest reading 23.4% higher than August 2025.
Paint Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
298.9K
▼ 1.1% MoM
Monthly Revenue 2026/07
$4.5M
▼ 1.9% MoM
Top 10 Market Share 2026/07
46.2%
Paint Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paint set listing on Amazon US in July 2026 is ASIN B0G7NKPKCZ (Brand: ARTISTRO), which sold 30,000 units at $9.95 apiece — equal to 10.0% of every unit tracked in this report.
The Top 10 ASINs account for 138,000 units and $1,664,250 in July 2026 — 46.2% of unit volume and 36.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paint Set' on Amazon
July 2026
Is 46.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G7NKPKCZ
ARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
30K
▼ 25.0%vs. prior month
$303.6K
latest month
12-month trend
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B07JHQ4L4F
Pro Grade Paint Brushes, Paint Brush Set for Walls, Trim & Stain, 5-Piece | Interior & exterior | Cabinets, doors, furniture, decks | For latex & oil-based | Synthetic bristles, Softwood handles
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B07Z93LQDB
Shuttle Art Acrylic Paint, 36 Colors Acrylic Paint Set with Brushes & Palette, 2oz/60ml Bottles, Rich Pigments Non-toxic for Artists Kids & Adults, Painting on Canvas Rocks Ceramic Wood
10K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend
B08HD89CX6
Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy
10K
▼ 50.0%vs. prior month
$149.9K
latest month
12-month trend
B09VCYS41G
Betem 24 Colors Dual Tip Acrylic Paint Markers, Fabric Decorating Kits | Premium Water-Based Acrylic Paint Pens Art Supplies for Fabric, Rock, Wood, Glass, Canvas, Ceramic, School Supplies
10K
▲ 0.0%vs. prior month
$84.7K
latest month
12-month trend
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Best Paint Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ARTISTRO is the best-performing paint set brand in July 2026, moving 70,000 units across 3 ASINs for 50.7% of Top 10 volume. Crayola follows with 18,000 units (13.0%), ahead of Pro Grade on 10,000 units (7.2%).
With 7 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.49 to $14.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ARTISTRO
3 ASINs in Top 10
50.7%
Units
70K
Revenue
$771.5K
Avg. price
$14.64
B0G7NKPKCZ
$9.95·★4.4·5.5K revsARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
Units sold30KB0G7P9MMCP
$9.99·★4.4·14.6K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Units sold30KB08D2DJPD3
$23.99·★4.7·15K revsARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
Units sold10K
Crayola
2 ASINs in Top 10
13.0%
Units
18K
Revenue
$130.1K
Avg. price
$7.49
B000CD0Q1I
$8.49·★4.6·1.1K revsCrayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Units sold9KB09GWCRSQV
$6.49·★4.7·7.8K revsCrayola Washable Kids Paint (6ct), School Supplies, Painting Set for Kids, Spring Crafts, Art Teacher Gifts for Toddlers, Ages 3+
Units sold9K
Pro Grade
1 ASIN in Top 10
7.2%
Units
10K
Revenue
$79.9K
Avg. price
$7.99
B07JHQ4L4F
$7.99·★4.6·71.7K revsPro Grade Paint Brushes, Paint Brush Set for Walls, Trim & Stain, 5-Piece | Interior & exterior | Cabinets, doors, furniture, decks | For latex & oil-based | Synthetic bristles, Softwood handles
Units sold10K
Trending Paint Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08D2DJPD3 booked 10K units at $23.99, with ▲ 66.7% MoM change. On the growth side, B0000E2PYB leads positive momentum with ▲ 600.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08D2DJPD3
ARTISTRO Vivid Watercolor Paint Set with Palette & Brush Pens | Portable Paint Art Kit, Travel Water Color Set, For Adults, Professionals, & Kids, Art & Painting Supplies, Gift Idea
Price
$23.99
Rating
4.7
Reviews
15K
Latest month sales
B000CD0Q1I
Crayola Watercolor Paint Set for Kids, Washable Paint, School Art Supplies | School Supplies Essentials, Washable Paint for Kids, Arts & Crafts, Ages 4+
Price
$8.49
Rating
4.6
Reviews
1.1K
Latest month sales
B0000E2PYB
Prang Oval Pan Watercolor Paint Set, 8 Assorted Colors, 1 Count | Perfect for painting, art lessons, crafts and creative projects
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.6
Reviews
5.9K
Latest month sales
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