Tens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tens sales on Amazon US totaled 137,450 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $4,263,088 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.9% of unit volume and 66.3% of revenue, while a typical listing is priced at $34.62. The keyword itself pulled 24,185 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the tens Top 50 moved 1,619,700 units and $50,087,669 in cumulative sales — an average of 134,975 units and $4,173,972 per month. Monthly throughput topped out at 164,600 units in November 2025 and dipped to 79,100 in May 2026, leaving the latest reading 0.9% lower than August 2025.
Tens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.4K
▼ 7.3% MoM
Monthly Revenue 2026/07
$4.3M
▼ 9.8% MoM
Top 10 Market Share 2026/07
66.9%
Tens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tens listing on Amazon US in July 2026 is ASIN B00NCRE4GO (Brand: TENS 7000), which sold 20,000 units at $38.88 apiece — equal to 14.6% of every unit tracked in this report.
The Top 10 ASINs account for 92,000 units and $2,826,690 in July 2026 — 66.9% of unit volume and 66.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tens' on Amazon
July 2026
Is 66.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00NCRE4GO
TENS 7000 Digital TENS Unit with Accessories - Muscle Stimulator Machine for Back Pain Relief, Sciatica, Neck, Nerve, Shoulder, Hip, Elbow, Muscle Pain Relief
20K
▲ 0.0%vs. prior month
$778.4K
latest month
12-month trend
B08LBN2JPS
Tens Towels 4 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to Dry, Super Soft and Absorbent, Perfect for Bathroom
20K
▲ 0.0%vs. prior month
$719.8K
latest month
12-month trend
B0CN95HS4J
AVCOO 3-in-1 TENS Unit Muscle Stimulator with 30 Modes for Pain Relief | 40 Intensities TENS Machine for Drug-Free & Gradual Back Pain Relief Therapy, EMS Unit Massager with 12 TENS Electrode Pads
10K
▲ 25.0%vs. prior month
$282.5K
latest month
12-month trend
B071WRQ9YH
AUVON TENS Unit Pads Electrode Patches 20 Pcs, Upgraded Self-Stick, 2"x2" | Skin-Friendly Electrode Pads, 45 Uses, Medical Grade Electrodes for Electrotherapy, FDA 510(k) Cleared, White
9K
▼ 10.0%vs. prior month
$81.3K
latest month
12-month trend
B0D12W9QX6
AUVON 3-in-1 TENS Unit Muscle Stimulator, 40 Levels for Gradual Pain Relief | EMS Massage Machine, Drug-Free for Shoulder, Sciatica, Back Pain Relief, 24 Modes Electronic Pulse Massager, 12 TENS Pads
6K
▼ 40.0%vs. prior month
$212.8K
latest month
12-month trend
B093SNSXHS
DOMAS 24 Pack 2x2&2x4 TENS Pads with Pad Holder, for TENS 7000, 30 Uses, Latex-Free, TENS Unit Electrode Replacement Pads Compatible with AUVON Etekcity & Other 2 mm Pin TENS Units
6K
▲ 100.0%vs. prior month
$58.3K
latest month
12-month trend
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Best Tens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AUVON is the best-performing tens brand in July 2026, moving 21,000 units across 3 ASINs for 22.8% of Top 10 volume. TENS 7000 follows with 20,000 units (21.7%), ahead of Tens Towels on 20,000 units (21.7%).
With 7 brands splitting the Top 10 and 66.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.99 to $38.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AUVON
3 ASINs in Top 10
22.8%
Units
21K
Revenue
$497.1K
Avg. price
$21.99
B071WRQ9YH
$9.99·★4.7·52.2K revsAUVON TENS Unit Pads Electrode Patches 20 Pcs, Upgraded Self-Stick, 2"x2" | Skin-Friendly Electrode Pads, 45 Uses, Medical Grade Electrodes for Electrotherapy, FDA 510(k) Cleared, White
Units sold9KB0D12W9QX6
$25.99·★4.5·3.1K revsAUVON 3-in-1 TENS Unit Muscle Stimulator, 40 Levels for Gradual Pain Relief | EMS Massage Machine, Drug-Free for Shoulder, Sciatica, Back Pain Relief, 24 Modes Electronic Pulse Massager, 12 TENS Pads
Units sold6KB06ZZ19MS3
$29.99·★4.6·35K revsAUVON 24 Modes TENS Unit Muscle Stimulator for Pain Relief, Premium Pads | Rechargeable TENS Machine, Drug-Free Pain Relief for Shoulder, Lower Back, Muscle, Physical Therapy, 8pcs Electrode Pads
Units sold6K
TENS 7000
1 ASIN in Top 10
21.7%
Units
20K
Revenue
$778.4K
Avg. price
$38.88
B00NCRE4GO
$38.88·★4.6·112K revsTENS 7000 Digital TENS Unit with Accessories - Muscle Stimulator Machine for Back Pain Relief, Sciatica, Neck, Nerve, Shoulder, Hip, Elbow, Muscle Pain Relief
Units sold20K
Tens Towels
1 ASIN in Top 10
21.7%
Units
20K
Revenue
$719.8K
Avg. price
$35.99
B08LBN2JPS
$35.99·★4.2·24.9K revsTens Towels 4 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to Dry, Super Soft and Absorbent, Perfect for Bathroom
Units sold20K
Trending Tens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07Q32KX3J booked 5K units at $32.99, with ▲ 150.0% MoM change. On the growth side, B0DHKRSYGJ leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07Q32KX3J
Belifu Dual Channel TENS EMS Unit 24 Modes Muscle Stimulator for Pain Relief Therapy, Electronic Pulse Massager Muscle Massager with 10 Pads, Dust-Proof Drawstring Storage Bag, Fastening Cable Ties
Price
$32.99
Rating
4.5
Reviews
58.8K
Latest month sales
B0B97BXQ59
AVCOO 30 Modes TENS EMS Unit Muscle Stimulator for Pain Relief, 12 Pcs Pads | Compact Dual Channel EMS Muscle Stimulator for Back, Shoulder, Neck Pain Relief, Physical Therapy, 30 Intensity Levels
Price
$17.99
Rating
4.6
Reviews
5.1K
Latest month sales
B0DHKRSYGJ
Comfytemp 4 Outputs FSA TENS Unit Muscle Stimulator to Cover Multiple Parts | TENS & EMS & Customizable User Mode, HSA TENS Machine for Back/Sciatica/Shoulder Pain Relief & Massage, 10 pads & Storage Box
Unlock to view ASIN details and product titles
Price
$19.96
Rating
4.5
Reviews
399
Latest month sales
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