Therapy Putty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Therapy Putty sales on Amazon US totaled 50,950 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $691,846 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.8% of unit volume and 58.9% of revenue, while a typical listing is priced at $15.12. The keyword itself pulled 29,293 Amazon queries over the same period (▲ 12.0% MoM).

Zooming out to the 12-month window ending July 2026, the therapy putty Top 50 moved 599,900 units and $7,834,357 in cumulative sales — an average of 49,992 units and $652,863 per month. Monthly throughput topped out at 68,700 units in December 2025 and dipped to 30,800 in May 2026, leaving the latest reading 26.1% higher than August 2025.

599.9KTotal units sold · Last 12 months
$7.8MTotal revenue · Last 12 months
29.3K▲ 12.0% MoM
Monthly search volume
$15.12Avg. price · July 2026

Therapy Putty Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales40.4K
Revenue$523.4K

2025/09

Sales42.1K
Revenue$572.7K

2025/10

Sales47.1K
Revenue$603.3K

2025/11

Sales67.7K
Revenue$850.8K

2025/12

Sales68.7K
Revenue$944.7K

2026/01

Sales41.1K
Revenue$540.9K

2026/02

Sales49.3K
Revenue$622.1K

2026/03

Sales54.8K
Revenue$686.9K

2026/04

Sales53.8K
Revenue$680.2K

2026/05

Sales30.8K
Revenue$406.5K

2026/06

Sales53.1K
Revenue$711.1K
51K

2026/07

Sales51K
Revenue$691.8K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

51K

▼ 5.1% MoM

Monthly Revenue 2026/07

$691.8K

▼ 3.8% MoM

Top 10 Market Share 2026/07

62.8%

See the Top 10 ASINs driving 62.8% of sales

Therapy Putty Market Share & Sales Concentration on Amazon US — July 2026

The most-sold therapy putty listing on Amazon US in July 2026 is ASIN B01KWDGIEQ (Brand: Special Supplies), which sold 5,000 units at $16.49 apiece — equal to 9.8% of every unit tracked in this report.

The Top 10 ASINs account for 32,000 units and $407,160 in July 2026 — 62.8% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Therapy Putty' on Amazon

July 2026
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62.8% Volume Share 32K units sold
58.9% Revenue Share $407.2K estimated
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Top 5 Volume Share breakdown

B01KWDGIEQ 9.8%
B08393YG7B 9.8%
B0CM5L2YFM 9.8%
B0725SN7GB 7.9%
B0F9KY65MH 5.9%
Others 56.8%
#1
Special Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty

B01KWDGIEQ

Special Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty

$16.49·★ 4.7·4.3K reviews
Monthly Sales

5K

▼ 28.6%

vs. prior month

Revenue

$79.7K

latest month

Monthly Trend

12-month trend

#2
roygra Grip Strength Trainer (8 Pack), Complete Hand Strengthening Devices | Stress Balls for Adults, Forearm Strengthener, Daily Hand Finger Exerciser, Anxiety Relieve, Recovery Rehab, Physical Therapy

B08393YG7B

roygra Grip Strength Trainer (8 Pack), Complete Hand Strengthening Devices | Stress Balls for Adults, Forearm Strengthener, Daily Hand Finger Exerciser, Anxiety Relieve, Recovery Rehab, Physical Therapy

$7.99·★ 4.5·5.6K reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$47.7K

latest month

Monthly Trend

12-month trend

#3
Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens(Colour) | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers

B0CM5L2YFM

Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens(Colour) | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers

$8.48·★ 4.4·2.5K reviews
Monthly Sales

5K

▼ 44.4%

vs. prior month

Revenue

$47.6K

latest month

Monthly Trend

12-month trend

#4
Vive Stress Balls for Hand Therapy, Exercise, Arthritis (w/Rehab Video) | Squeeze Grip Strengthener Occupational Equipment for Finger, Wrist, Carpal Tunnel, Pain Relief, Stress - Resistance Strength

B0725SN7GB

Vive Stress Balls for Hand Therapy, Exercise, Arthritis (w/Rehab Video) | Squeeze Grip Strengthener Occupational Equipment for Finger, Wrist, Carpal Tunnel, Pain Relief, Stress - Resistance Strength

$14.99·★ 4.5·5.3K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$52K

latest month

Monthly Trend

12-month trend

#5
Sensory Fidget Toys for Kids Adults,6PCS Flexible Fidget Sticks for Stress Anxiety Autistic ADHD, Calm Down Travel Airplane Classroom Students Prizes Toys, Stocking Stuffers for Teens Boys Girls

B0F9KY65MH

Sensory Fidget Toys for Kids Adults,6PCS Flexible Fidget Sticks for Stress Anxiety Autistic ADHD, Calm Down Travel Airplane Classroom Students Prizes Toys, Stocking Stuffers for Teens Boys Girls

$8.99·★ 4.6·514 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$28.6K

latest month

Monthly Trend

12-month trend

#6
JOYIN Galaxy Color-Changing Putty, Slime for Kids 4.2oz, Therapy Putty, Fidget Toys Adults, Squishy Sensory Toys for Kids, Anxiety Stress Relief Gifts for Adults, Desk Fidgets

B0FFM8D26F

JOYIN Galaxy Color-Changing Putty, Slime for Kids 4.2oz, Therapy Putty, Fidget Toys Adults, Squishy Sensory Toys for Kids, Anxiety Stress Relief Gifts for Adults, Desk Fidgets

$12.99·★ 4.4·401 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$30.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Therapy Putty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Special Supplies is the best-performing therapy putty brand in July 2026, moving 5,000 units across 1 ASIN for 15.6% of Top 10 volume. roygra follows with 5,000 units (15.6%), ahead of Matassari on 5,000 units (15.6%).

Volume is spread across 10 brands, with the top three holding 46.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $16.49, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

15.6%
15.6%
15.6%
53.1%
Special Supplies
roygra
Matassari
Other brands
1

Special Supplies

1 ASIN in Top 10

15.6%

Units

5K

Revenue

$79.7K

Avg. price

$16.49

  • Special Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty

    B01KWDGIEQ

    $16.49·★4.7·4.3K revs

    Special Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty

    Units sold5K
2

roygra

1 ASIN in Top 10

15.6%

Units

5K

Revenue

$47.7K

Avg. price

$7.99

  • roygra Grip Strength Trainer (8 Pack), Complete Hand Strengthening Devices | Stress Balls for Adults, Forearm Strengthener, Daily Hand Finger Exerciser, Anxiety Relieve, Recovery Rehab, Physical Therapy

    B08393YG7B

    $7.99·★4.5·5.6K revs

    roygra Grip Strength Trainer (8 Pack), Complete Hand Strengthening Devices | Stress Balls for Adults, Forearm Strengthener, Daily Hand Finger Exerciser, Anxiety Relieve, Recovery Rehab, Physical Therapy

    Units sold5K
3

Matassari

1 ASIN in Top 10

15.6%

Units

5K

Revenue

$47.6K

Avg. price

$8.48

  • Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens(Colour) | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers

    B0CM5L2YFM

    $8.48·★4.4·2.5K revs

    Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens(Colour) | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers

    Units sold5K

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