Therapy Putty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Therapy Putty sales on Amazon US totaled 50,950 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $691,846 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.8% of unit volume and 58.9% of revenue, while a typical listing is priced at $15.12. The keyword itself pulled 29,293 Amazon queries over the same period (▲ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the therapy putty Top 50 moved 599,900 units and $7,834,357 in cumulative sales — an average of 49,992 units and $652,863 per month. Monthly throughput topped out at 68,700 units in December 2025 and dipped to 30,800 in May 2026, leaving the latest reading 26.1% higher than August 2025.
Therapy Putty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
51K
▼ 5.1% MoM
Monthly Revenue 2026/07
$691.8K
▼ 3.8% MoM
Top 10 Market Share 2026/07
62.8%
Therapy Putty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold therapy putty listing on Amazon US in July 2026 is ASIN B01KWDGIEQ (Brand: Special Supplies), which sold 5,000 units at $16.49 apiece — equal to 9.8% of every unit tracked in this report.
The Top 10 ASINs account for 32,000 units and $407,160 in July 2026 — 62.8% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Therapy Putty' on Amazon
July 2026









Is 62.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown

B01KWDGIEQ
Special Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty
5K
▼ 28.6%vs. prior month
$79.7K
latest month
12-month trend

B08393YG7B
roygra Grip Strength Trainer (8 Pack), Complete Hand Strengthening Devices | Stress Balls for Adults, Forearm Strengthener, Daily Hand Finger Exerciser, Anxiety Relieve, Recovery Rehab, Physical Therapy
5K
▲ 0.0%vs. prior month
$47.7K
latest month
12-month trend

B0CM5L2YFM
Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens(Colour) | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
5K
▼ 44.4%vs. prior month
$47.6K
latest month
12-month trend

B0725SN7GB
Vive Stress Balls for Hand Therapy, Exercise, Arthritis (w/Rehab Video) | Squeeze Grip Strengthener Occupational Equipment for Finger, Wrist, Carpal Tunnel, Pain Relief, Stress - Resistance Strength
4K
▲ 33.3%vs. prior month
$52K
latest month
12-month trend

B0F9KY65MH
Sensory Fidget Toys for Kids Adults,6PCS Flexible Fidget Sticks for Stress Anxiety Autistic ADHD, Calm Down Travel Airplane Classroom Students Prizes Toys, Stocking Stuffers for Teens Boys Girls
3K
▲ 0.0%vs. prior month
$28.6K
latest month
12-month trend

B0FFM8D26F
JOYIN Galaxy Color-Changing Putty, Slime for Kids 4.2oz, Therapy Putty, Fidget Toys Adults, Squishy Sensory Toys for Kids, Anxiety Stress Relief Gifts for Adults, Desk Fidgets
3K
▲ 0.0%vs. prior month
$30.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Therapy Putty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Special Supplies is the best-performing therapy putty brand in July 2026, moving 5,000 units across 1 ASIN for 15.6% of Top 10 volume. roygra follows with 5,000 units (15.6%), ahead of Matassari on 5,000 units (15.6%).
Volume is spread across 10 brands, with the top three holding 46.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $16.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Special Supplies
1 ASIN in Top 10
15.6%
Units
5K
Revenue
$79.7K
Avg. price
$16.49

B01KWDGIEQ
$16.49·★4.7·4.3K revsSpecial Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty
Units sold5K
roygra
1 ASIN in Top 10
15.6%
Units
5K
Revenue
$47.7K
Avg. price
$7.99

B08393YG7B
$7.99·★4.5·5.6K revsroygra Grip Strength Trainer (8 Pack), Complete Hand Strengthening Devices | Stress Balls for Adults, Forearm Strengthener, Daily Hand Finger Exerciser, Anxiety Relieve, Recovery Rehab, Physical Therapy
Units sold5K
Matassari
1 ASIN in Top 10
15.6%
Units
5K
Revenue
$47.6K
Avg. price
$8.48

B0CM5L2YFM
$8.48·★4.4·2.5K revsMatassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens(Colour) | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
Units sold5K
Trending Therapy Putty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DMTXMXG3 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0DMTTYBDZ close behind at ▲ 500.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DMTXMXG3
LIFE WORKS Adult Hand Therapy Putty, Grip Exercise, 4-Pack, Silicone | Non-toxic silicone therapy putty set for grip strength, fine motor skills and hand rehabilitation
Price
$11.99
Rating
4.4
Reviews
295
Latest month sales

B0DMTTYBDZ
LIFE WORKS Therapy Putty Set for Adults and Teens, 6 Resistance Levels, Non-Toxic Silicone Hand Therapy Tool for Grip Strength, Fine Motor Skills, Rehab & Sensory Use, 6 Pack, Color-Coded, 3oz Each
Price
$17.99
Rating
4.4
Reviews
295
Latest month sales

B006LN4G32
CanDo 10-2611 Theraputty Plus Hand Exercise Putty, Yellow, 3oz, X-Soft
Unlock to view ASIN details and product titles
Price
$5.01
Rating
4.6
Reviews
774
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this therapy putty report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card