Teeth Whitening Trays Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Teeth Whitening Trays sales on Amazon US totaled 284,900 units in July 2026 (▼ 17.6% vs. the prior month), generating an estimated $11,371,438 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.3% of unit volume and 74.2% of revenue, while a typical listing is priced at $39.38. The keyword itself pulled 18,840 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the teeth whitening trays Top 50 moved 3,779,650 units and $136,486,604 in cumulative sales — an average of 314,971 units and $11,373,884 per month. Monthly throughput topped out at 387,800 units in November 2025 and dipped to 176,100 in May 2026, leaving the latest reading 16.3% lower than August 2025.
Teeth Whitening Trays Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
284.9K
▼ 17.6% MoM
Monthly Revenue 2026/07
$11.4M
▼ 15.7% MoM
Top 10 Market Share 2026/07
72.3%
Teeth Whitening Trays Market Share & Sales Concentration on Amazon US — July 2026
The most-sold teeth whitening trays listing on Amazon US in July 2026 is ASIN B00AHAWWO0 (Brand: Crest), which sold 90,000 units at $45.99 apiece — equal to 31.6% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 206,000 units and $8,443,040 in July 2026 — 72.3% of unit volume and 74.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Teeth Whitening Trays' on Amazon
July 2026
Is 72.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend
B077YCC84H
Crest Teeth Whitening Strips, Crest 3D Whitestrips Vivid Plus, Enamel Safe Teeth Whitening Kit, 12 Treatments (24 Strips), Visibly Whitens in Days, 8 Levels Whiter
20K
▲ 0.0%vs. prior month
$599.8K
latest month
12-month trend
B0B5HN65QQ
InoPro Teeth Whitening Strips 14 Treatments Kit - Enamel Safe Teeth Whitener, Peroxide-Free, Green White Strips for Teeth Whitening with Arbutin, Coconut Oil, Deep Stains Removal (28 Strips)
20K
▲ 0.0%vs. prior month
$592K
latest month
12-month trend
B0BVT76MFH
Crest 3DWhitestrips Sensitive White At-Home Teeth Whitening Kit, 18 Treatments, Gently Removes 15 Years of Stains
20K
▲ 0.0%vs. prior month
$731.4K
latest month
12-month trend
B093TSRPQM
Lumineux Teeth Whitening Strips, Peroxide Free, 9 Treatments (1 Month) | Peroxide free, enamel safe, dentist formulated, clinically tested & proven, free from harsh ingredients, no sensitivity
10K
▼ 75.0%vs. prior month
$229.9K
latest month
12-month trend
B000MMYI8G
Opalescence 35% Carbamide Peroxide Teeth Whitening Gel Syringes - 5197-2 | (4 Units) Refills for Trays. Low-Sensitivity Formula, Mint, Developed by Dentist. Made in USA by Ultradent.
10K
▲ 0.0%vs. prior month
$305.6K
latest month
12-month trend
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Best Teeth Whitening Trays Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing teeth whitening trays brand in July 2026, moving 139,000 units across 4 ASINs for 67.5% of Top 10 volume. INOPRO / follows with 20,000 units (9.7%), ahead of Opalescence on 20,000 units (9.7%).
With 6 brands splitting the Top 10 and 86.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $56.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
4 ASINs in Top 10
67.5%
Units
139K
Revenue
$6M
Avg. price
$46.99
B00AHAWWO0
$45.99·★4.6·106K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
Units sold90KB077YCC84H
$29.99·★4.6·71K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Vivid Plus, Enamel Safe Teeth Whitening Kit, 12 Treatments (24 Strips), Visibly Whitens in Days, 8 Levels Whiter
Units sold20KB0BVT76MFH
$31.99·★4.4·6.2K revsCrest 3DWhitestrips Sensitive White At-Home Teeth Whitening Kit, 18 Treatments, Gently Removes 15 Years of Stains
Units sold20KB09S8JPWMK
$79.99·★4.5·3K revsCrest 3D Whitestrips Professional Effects + LED Light – Teeth Whitening Kit, 1 Light + 20 Treatments, Each with 1 Upper/1Lower, 40 Strips – Crest 3DWhite Teeth Whitening Strips
Units sold9K
INOPRO /
1 ASIN in Top 10
9.7%
Units
20K
Revenue
$592K
Avg. price
$29.99
B0B5HN65QQ
$29.99·★4.4·8.9K revsInoPro Teeth Whitening Strips 14 Treatments Kit - Enamel Safe Teeth Whitener, Peroxide-Free, Green White Strips for Teeth Whitening with Arbutin, Coconut Oil, Deep Stains Removal (28 Strips)
Units sold20K
Opalescence
2 ASINs in Top 10
9.7%
Units
20K
Revenue
$1.1M
Avg. price
$56.45
B000MMYI8G
$28.89·★4.5·7.2K revsOpalescence 35% Carbamide Peroxide Teeth Whitening Gel Syringes - 5197-2 | (4 Units) Refills for Trays. Low-Sensitivity Formula, Mint, Developed by Dentist. Made in USA by Ultradent.
Units sold10KB00ER5NN3K
$84.00·★4.3·11.1K revsOpalescence Go 15% Mint - Prefilled Teeth Whitening Trays - 5194 | Hydrogen Peroxide Formula (10 Treatments) - Fast Results - Dentist Developed - Low Sensitivity - Gentle on Enamel - Mint
Units sold10K
Trending Teeth Whitening Trays Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09S8JPWMK booked 9K units at $79.99, with ▲ 125.0% MoM change. On the growth side, B0GHDTC7XV leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0G87LSPQB close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09S8JPWMK
Crest 3D Whitestrips Professional Effects + LED Light – Teeth Whitening Kit, 1 Light + 20 Treatments, Each with 1 Upper/1Lower, 40 Strips – Crest 3DWhite Teeth Whitening Strips
Price
$79.99
Rating
4.5
Reviews
3K
Latest month sales
B0GHDTC7XV
Teeth Whitening Kit with LED Light Tray for Sensitive Teeth, 5 Tooth Whitening Pen Gel Pain Free and Enamel Safe, Teeth Whitener at Home Up to 1-9 Shades Whiter in 1-2 Weeks
Price
$19.99
Rating
4.3
Reviews
4.4K
Latest month sales
B0G87LSPQB
Opalescence GO 15 Teeth Whitening Trays Bundle Hydrogen Peroxide 6238-T | Gel Prefilled Trays - Includes Original Toothpaste Travel Size 1 Oz & 2Chill Toothbrush. Mint - by Ultradent (7 Treatments)
Unlock to view ASIN details and product titles
Price
$64.00
Rating
4.2
Reviews
1.8K
Latest month sales
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