Smileactives Pro Whitening Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smileactives Pro Whitening Gel sales on Amazon US totaled 1,080,000 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $21,478,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 55.7% of revenue, while a typical listing is priced at $21.49. The keyword itself pulled 55,023 Amazon queries over the same period (▲ 37.6% MoM).
Zooming out to the 12-month window ending July 2026, the smileactives pro whitening gel Top 50 moved 11,826,750 units and $241,654,733 in cumulative sales — an average of 985,563 units and $20,137,894 per month. Monthly throughput topped out at 1,239,000 units in June 2026 and dipped to 609,200 in May 2026, leaving the latest reading 23.1% higher than August 2025.
Smileactives Pro Whitening Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 12.8% MoM
Monthly Revenue 2026/07
$21.5M
▼ 13.3% MoM
Top 10 Market Share 2026/07
60.2%
Smileactives Pro Whitening Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smileactives pro whitening gel listing on Amazon US in July 2026 is ASIN B082F1QH7S (Brand: Colgate), which sold 100,000 units at $9.99 apiece — equal to 9.3% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $11,955,600 in July 2026 — 60.2% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smileactives Pro Whitening Gel' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B0BK2SC18T
GuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 7-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
50K
▼ 16.7%vs. prior month
$498.5K
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
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Best Smileactives Pro Whitening Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing smileactives pro whitening gel brand in July 2026, moving 240,000 units across 3 ASINs for 40.0% of Top 10 volume. Colgate follows with 100,000 units (16.7%), ahead of Boka on 90,000 units (15.0%).
With 7 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $26.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
3 ASINs in Top 10
40.0%
Units
240K
Revenue
$6.5M
Avg. price
$26.97
B09F8FZ18G
$14.94·★4.8·30.8K revsCrest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
Units sold100KB00AHAWWO0
$45.99·★4.6·105.9K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
Units sold90KB0DPNGKZ9P
$19.99·★4.4·9.3K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50K
Colgate
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$1M
Avg. price
$9.99
B082F1QH7S
$9.99·★4.7·51.3K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100K
Boka
1 ASIN in Top 10
15.0%
Units
90K
Revenue
$1M
Avg. price
$11.62
B0BSRFKKZJ
$11.62·★4.5·60.8K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90K
Trending Smileactives Pro Whitening Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09VK1RKM8 booked 30K units at $13.46, with ▲ 0.0% MoM change. On the growth side, B09S8JPWMK leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B0DPNGKZ9P close behind at ▲ 25.0% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09VK1RKM8
Arm & Hammer Advance White Toothpaste, Clean Mint, 6.0 oz, 4-Pack | Teeth Whitening Toothpaste, Natural Whitening with Baking Soda, Stain Defense Technology, Fluoride
Price
$13.46
Rating
4.7
Reviews
10.3K
Latest month sales
B09S8JPWMK
Crest 3D Whitestrips Professional Effects + LED Light – Teeth Whitening Kit, 1 Light + 20 Treatments, Each with 1 Upper/1Lower, 40 Strips – Crest 3DWhite Teeth Whitening Strips
Price
$79.99
Rating
4.6
Reviews
2.9K
Latest month sales
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.4
Reviews
9.3K
Latest month sales
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