Tazo Tea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

TAZO is the best-performing tazo tea brand in July 2026, moving 34,000 units across 8 ASINs for 82.9% of Top 10 volume. Taylors of Harrogate follows with 4,000 units (9.8%), ahead of Numi on 3,000 units (7.3%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.96 to $10.51, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08P5N581X booked 2K units at $20.10, with ▼ 33.3% MoM change. On the growth side, B078J4SZ5X leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B005Q8BIK2 close behind at ▲ 66.7% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.