Oolong Tea Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oolong Tea sales on Amazon US totaled 31,950 units in July 2026 (▼ 27.2% vs. the prior month), generating an estimated $508,931 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.7% of unit volume and 73.2% of revenue, while a typical listing is priced at $16.83. The keyword itself pulled 22,875 Amazon queries over the same period (▲ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the oolong tea Top 50 moved 465,000 units and $7,619,223 in cumulative sales — an average of 38,750 units and $634,935 per month. Monthly throughput topped out at 48,050 units in December 2025 and dipped to 27,700 in May 2026, leaving the latest reading 9.6% higher than August 2025.
Oolong Tea Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.9K
▼ 27.2% MoM
Monthly Revenue 2026/07
$508.9K
▼ 24.5% MoM
Top 10 Market Share 2026/07
76.7%
Oolong Tea Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oolong tea listing on Amazon US in July 2026 is ASIN B0017T2MWW (Brand: ITO EN), which sold 10,000 units at $13.98 apiece — equal to 31.3% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,500 units and $372,383 in July 2026 — 76.7% of unit volume and 73.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oolong Tea' on Amazon
July 2026
Is 76.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0017T2MWW
ITO EN Tea Oi Ocha Green Tea, Unsweetened, 16.9 Ounce (Pack of 12)
10K
▼ 50.0%vs. prior month
$174.4K
latest month
12-month trend
B002RTJHOM
ITO EN Tea Golden Oolong Tea, Unsweetened, 16.9 Ounce (Pack of 12)
3K
▲ 0.0%vs. prior month
$53.6K
latest month
12-month trend
B07QDPWHRL
Harney & Sons Victorian London Fog Tea, 30 Sachets in Tin | Black and oolong teas with bergamot, vanilla, citrus and lavender. Contains caffeine.
3K
▲ 0.0%vs. prior month
$33.5K
latest month
12-month trend
B0010BQB6A
Prince of Peace Organic Oolong Tea, 100 Tea Bags – 100% Organic Black Tea – Unsweetened Black Tea – Lower Caffeine Alternative to Coffee – Herbal Health Benefits
2K
▲ 0.0%vs. prior month
$16.2K
latest month
12-month trend
B001714V1U
Harney & Sons Japanese Sencha Green Tea, 50 Tea Bags | Japanese Sencha green tea with a light, delicate flavor. Contains caffeine.
2K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
B00C1ZQHEK
Harney & Sons Black Earl Grey Loose Leaf Tea, 4 Ounce | Black tea from India and China with natural bergamot oil. Contains 40–60 mg caffeine per cup.
1K
▲ 0.0%vs. prior month
$9.6K
latest month
12-month trend
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Best Oolong Tea Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ITO EN is the best-performing oolong tea brand in July 2026, moving 13,000 units across 2 ASINs for 53.1% of Top 10 volume. Harney & Sons follows with 6,000 units (24.5%), ahead of Prince Of Peace on 3,000 units (12.2%).
With 6 brands splitting the Top 10 and 89.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.45 to $15.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ITO EN
2 ASINs in Top 10
53.1%
Units
13K
Revenue
$228K
Avg. price
$15.73
B0017T2MWW
$13.98·★4.5·8.6K revsITO EN Tea Oi Ocha Green Tea, Unsweetened, 16.9 Ounce (Pack of 12)
Units sold10KB002RTJHOM
$17.49·★4.7·1.6K revsITO EN Tea Golden Oolong Tea, Unsweetened, 16.9 Ounce (Pack of 12)
Units sold3K
Harney & Sons
3 ASINs in Top 10
24.5%
Units
6K
Revenue
$69K
Avg. price
$11.56
B07QDPWHRL
$11.75·★4.7·6.6K revsHarney & Sons Victorian London Fog Tea, 30 Sachets in Tin | Black and oolong teas with bergamot, vanilla, citrus and lavender. Contains caffeine.
Units sold3KB001714V1U
$12.98·★4.5·4.5K revsHarney & Sons Japanese Sencha Green Tea, 50 Tea Bags | Japanese Sencha green tea with a light, delicate flavor. Contains caffeine.
Units sold2KB00C1ZQHEK
$9.95·★4.6·3.3K revsHarney & Sons Black Earl Grey Loose Leaf Tea, 4 Ounce | Black tea from India and China with natural bergamot oil. Contains 40–60 mg caffeine per cup.
Units sold1K
Prince Of Peace
2 ASINs in Top 10
12.2%
Units
3K
Revenue
$31.2K
Avg. price
$11.45
B0010BQB6A
$7.90·★4.6·8.8K revsPrince of Peace Organic Oolong Tea, 100 Tea Bags – 100% Organic Black Tea – Unsweetened Black Tea – Lower Caffeine Alternative to Coffee – Herbal Health Benefits
Units sold2KB08DN7WRV8
$14.99·★4.7·3.2K revsPrince of Peace 100% Organic Oolong Tea, BEST VALUE Family Size, 200 Tea Bags
Units sold1K
Trending Oolong Tea Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000F4H5HC leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000F4H5HC
Twinings of London Pure Oolong Tea Bags, 20 Count (Pack of 6) | Sits Between a Black and a Green Tea, Naturally Caffeinated, 120 Foil Lined Individually Wrapped Bags, Enjoy Hot or Iced
Price
$29.94
Rating
4.6
Reviews
832
Latest month sales
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