Tattoos Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Tattoos sales on Amazon US totaled 167,600 units in July 2026 (▲ 1.8% vs. the prior month), generating an estimated $2,410,797 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 61.8% of revenue, while a typical listing is priced at $11.55. The keyword itself pulled 13,878 Amazon queries over the same period (▼ 17.0% MoM).

Zooming out to the 12-month window ending July 2026, the tattoos Top 50 moved 1,524,350 units and $21,908,801 in cumulative sales — an average of 127,029 units and $1,825,733 per month. Monthly throughput topped out at 167,600 units in July 2026 and dipped to 88,100 in May 2026, leaving the latest reading 41.4% higher than August 2025.

1.5MTotal units sold · Last 12 months
$21.9MTotal revenue · Last 12 months
13.9K▼ 17.0% MoM
Monthly search volume
$11.55Avg. price · July 2026

Tattoos Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales118.5K
Revenue$1.8M

2025/09

Sales101.8K
Revenue$1.4M

2025/10

Sales122.4K
Revenue$1.6M

2025/11

Sales116.9K
Revenue$1.7M

2025/12

Sales138.4K
Revenue$2M

2026/01

Sales90.6K
Revenue$1.3M

2026/02

Sales120.1K
Revenue$1.8M

2026/03

Sales147.8K
Revenue$2.1M

2026/04

Sales147.4K
Revenue$2.2M

2026/05

Sales88.1K
Revenue$1.3M

2026/06

Sales164.7K
Revenue$2.3M
167.6K

2026/07

Sales167.6K
Revenue$2.4M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

167.6K

▲ 1.8% MoM

Monthly Revenue 2026/07

$2.4M

▲ 4.4% MoM

Top 10 Market Share 2026/07

53.1%

See the Top 10 ASINs driving 53.1% of sales

Tattoos Market Share & Sales Concentration on Amazon US — July 2026

The most-sold tattoos listing on Amazon US in July 2026 is ASIN B00AEVIIYK (Brand: Hustle Butter Deluxe), which sold 20,000 units at $25.00 apiece — equal to 11.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 89,000 units and $1,488,790 in July 2026 — 53.1% of unit volume and 61.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Tattoos' on Amazon

July 2026
ASINSIGHT Logo
53.1% Volume Share 89K units sold
61.8% Revenue Share $1.5M estimated
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Top 5 Volume Share breakdown

B00AEVIIYK 11.9%
B00W3KQPRW 6.0%
B08DKYXGZZ 6.0%
B0DZ1ZWLBL 5.4%
B0FTNHKG3K 4.8%
Others 66.0%
#1
Hustle Butter Tattoo Aftercare 5oz Tattoo Balm, Heals + Protects New Tattoos and Rejuvenates Older Tattoos - 100% Vegan Cream No-Petroleum

B00AEVIIYK

Hustle Butter Tattoo Aftercare 5oz Tattoo Balm, Heals + Protects New Tattoos and Rejuvenates Older Tattoos - 100% Vegan Cream No-Petroleum

$25.00· 4.7·34K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$500K

latest month

Monthly Trend

12-month trend

#2
Hustle Butter Deluxe – Tattoo Butter for Before, During, and After the Tattoo Process – Lubricates and Moisturizes – 100% Vegan Replacement for Petroleum-Based Products – 1 oz

B00W3KQPRW

Hustle Butter Deluxe – Tattoo Butter for Before, During, and After the Tattoo Process – Lubricates and Moisturizes – 100% Vegan Replacement for Petroleum-Based Products – 1 oz

$14.99· 4.6·9.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$149.9K

latest month

Monthly Trend

12-month trend

#3
Flatoedu Tattoo Aftercare Bandage Roll 6" x 2 Yard - Waterproof Film | Waterproof Transparent Film for Tattoo Initial Healing and Skin Repair Adhesive Supply Wrap

B08DKYXGZZ

Flatoedu Tattoo Aftercare Bandage Roll 6" x 2 Yard - Waterproof Film | Waterproof Transparent Film for Tattoo Initial Healing and Skin Repair Adhesive Supply Wrap

$7.99· 4.3·9.2K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$84.7K

latest month

Monthly Trend

12-month trend

#4
MIUXIA Tattoo Transfer Paper 50 Sheets Tattoo Stencil Paper Tattoo Supplies | A4 Size 4 Layers DIY Tattoo Tracing Paper Printer Paper Tattoo Kit

B0DZ1ZWLBL

MIUXIA Tattoo Transfer Paper 50 Sheets Tattoo Stencil Paper Tattoo Supplies | A4 Size 4 Layers DIY Tattoo Tracing Paper Printer Paper Tattoo Kit

$8.99· 4.6·1K reviews
Monthly Sales

9K

▲ 28.6%

vs. prior month

Revenue

$80.9K

latest month

Monthly Trend

12-month trend

#5
Harry's Tattoo Frost - Tattoo Aftercare Gel for Hydration and Vibrancy | Fragrance-Free, Petroleum-Free, and Non-Greasy - Contains Pro-Vitamin B5

B0FTNHKG3K

Harry's Tattoo Frost - Tattoo Aftercare Gel for Hydration and Vibrancy | Fragrance-Free, Petroleum-Free, and Non-Greasy - Contains Pro-Vitamin B5

$20.00· 4.0·1K reviews
Monthly Sales

8K

▲ 33.3%

vs. prior month

Revenue

$160K

latest month

Monthly Trend

12-month trend

#6
Dynamic Color Black Tattoo Ink, Made in USA Since 1990, 8 oz | Sterilized and lot-numbered for full traceability; established American brand trusted by artists worldwide

B00CIC80KU

Dynamic Color Black Tattoo Ink, Made in USA Since 1990, 8 oz | Sterilized and lot-numbered for full traceability; established American brand trusted by artists worldwide

$20.00· 4.8·18.5K reviews
Monthly Sales

8K

▲ 0.0%

vs. prior month

Revenue

$190.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Tattoos Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Hustle Butter Deluxe is the best-performing tattoos brand in July 2026, moving 30,000 units across 2 ASINs for 33.7% of Top 10 volume. Flatoedu follows with 10,000 units (11.2%), ahead of Miuxia on 9,000 units (10.1%).

Volume is spread across 9 brands, with the top three holding 55.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $20.00, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

33.7%
11.2%
10.1%
44.9%
Hustle Butter Deluxe
Flatoedu
Miuxia
Other brands
1

Hustle Butter Deluxe

2 ASINs in Top 10

33.7%

Units

30K

Revenue

$649.9K

Avg. price

$20.00

  • Hustle Butter Tattoo Aftercare 5oz Tattoo Balm, Heals + Protects New Tattoos and Rejuvenates Older Tattoos - 100% Vegan Cream No-Petroleum

    B00AEVIIYK

    $25.00·4.7·34K revs

    Hustle Butter Tattoo Aftercare 5oz Tattoo Balm, Heals + Protects New Tattoos and Rejuvenates Older Tattoos - 100% Vegan Cream No-Petroleum

    Units sold20K
  • Hustle Butter Deluxe – Tattoo Butter for Before, During, and After the Tattoo Process – Lubricates and Moisturizes – 100% Vegan Replacement for Petroleum-Based Products – 1 oz

    B00W3KQPRW

    $14.99·4.6·9.2K revs

    Hustle Butter Deluxe – Tattoo Butter for Before, During, and After the Tattoo Process – Lubricates and Moisturizes – 100% Vegan Replacement for Petroleum-Based Products – 1 oz

    Units sold10K
2

Flatoedu

1 ASIN in Top 10

11.2%

Units

10K

Revenue

$84.7K

Avg. price

$7.99

  • Flatoedu Tattoo Aftercare Bandage Roll 6" x 2 Yard - Waterproof Film | Waterproof Transparent Film for Tattoo Initial Healing and Skin Repair Adhesive Supply Wrap

    B08DKYXGZZ

    $7.99·4.3·9.2K revs

    Flatoedu Tattoo Aftercare Bandage Roll 6" x 2 Yard - Waterproof Film | Waterproof Transparent Film for Tattoo Initial Healing and Skin Repair Adhesive Supply Wrap

    Units sold10K
3

Miuxia

1 ASIN in Top 10

10.1%

Units

9K

Revenue

$80.9K

Avg. price

$8.99

  • MIUXIA Tattoo Transfer Paper 50 Sheets Tattoo Stencil Paper Tattoo Supplies | A4 Size 4 Layers DIY Tattoo Tracing Paper Printer Paper Tattoo Kit

    B0DZ1ZWLBL

    $8.99·4.6·1K revs

    MIUXIA Tattoo Transfer Paper 50 Sheets Tattoo Stencil Paper Tattoo Supplies | A4 Size 4 Layers DIY Tattoo Tracing Paper Printer Paper Tattoo Kit

    Units sold9K

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