Swimsuit For Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swimsuit For Kids sales on Amazon US totaled 18,650 units in July 2026 (▼ 35.5% vs. the prior month), generating an estimated $322,267 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.6% of unit volume and 38.5% of revenue, while a typical listing is priced at $18.51. The keyword itself pulled 2,905 Amazon queries over the same period (▼ 65.6% MoM).
Zooming out to the 12-month window ending July 2026, the swimsuit for kids Top 50 moved 101,100 units and $1,766,248 in cumulative sales — an average of 8,425 units and $147,187 per month. Monthly throughput topped out at 28,750 units in June 2026 and dipped to 2,250 in October 2025, leaving the latest reading 276.8% higher than August 2025.
Swimsuit For Kids Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.6K
▼ 35.5% MoM
Monthly Revenue 2026/07
$322.3K
▼ 35.8% MoM
Top 10 Market Share 2026/07
46.6%
Swimsuit For Kids Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swimsuit for kids listing on Amazon US in July 2026 is ASIN B0CTQ3SG9M (Brand: Zeligerstar), which sold 2,000 units at $13.49 apiece — equal to 10.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,700 units and $123,935 in July 2026 — 46.6% of unit volume and 38.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swimsuit For Kids' on Amazon
July 2026
Is 46.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CTQ3SG9M
Kids Swim Goggles for 6-14, Anti-Fog & UV Protection | Anti-fog & UV protection lenses, waterproof seal, soft silicone frame with adjustable straps for comfortable pool swimming
2K
▼ 50.0%vs. prior month
$28.1K
latest month
12-month trend
B0FHP4TJ9F
UMELOK Boys Swim Trunks with Compression Liner Toddler Bathing Suit | 2 in 1
1K
▼ 66.7%vs. prior month
$10K
latest month
12-month trend
B095C8YLR4
Little Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
1K
▲ 0.0%vs. prior month
$14.6K
latest month
12-month trend
B0DZP6C6L5
Girls One-Piece Swimsuit Bathing Suit with Cover Ups Size 7-16
900
▼ 10.0%vs. prior month
$16.1K
latest month
12-month trend
B0B8MX8FQT
LUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
800
▼ 20.0%vs. prior month
$7.2K
latest month
12-month trend
B0F384Q57L
Sylfairy Boys Rash Guard Swim Set with Swim Trunks Bathing Suit Long Sleeve Swim Shirt Quick Dry Swimsuit Kids Swimwear Size 7-16
700
▼ 22.2%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swimsuit For Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Zeligerstar is the best-performing swimsuit for kids brand in July 2026, moving 2,000 units across 1 ASIN for 23.0% of Top 10 volume. UMELOK follows with 1,600 units (18.4%), ahead of PROALLO on 1,000 units (11.5%).
Volume is spread across 9 brands, with the top three holding 52.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.49 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Zeligerstar
1 ASIN in Top 10
23.0%
Units
2K
Revenue
$28.1K
Avg. price
$13.49
B0CTQ3SG9M
$13.49·★4.7·2.3K revsKids Swim Goggles for 6-14, Anti-Fog & UV Protection | Anti-fog & UV protection lenses, waterproof seal, soft silicone frame with adjustable straps for comfortable pool swimming
Units sold2K
UMELOK
2 ASINs in Top 10
18.4%
Units
1.6K
Revenue
$20.8K
Avg. price
$17.49
B0FHP4TJ9F
$19.99·★4.7·884 revsUMELOK Boys Swim Trunks with Compression Liner Toddler Bathing Suit | 2 in 1
Units sold1KB09T2WM8CN
$14.99·★4.7·1.9K revsUMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
Units sold600
PROALLO
1 ASIN in Top 10
11.5%
Units
1K
Revenue
$14.6K
Avg. price
$14.97
B095C8YLR4
$14.97·★4.6·2.4K revsLittle Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
Units sold1K
Trending Swimsuit For Kids Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FV8B8SLQ booked 600 units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0GT4JVW3F leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0F83HN7Z5 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FV8B8SLQ
Girls Swimsuits One Piece Multicolor Bathing Suits Beach Swimwear
Price
$9.99
Rating
4.5
Reviews
1K
Latest month sales
B0GT4JVW3F
WASAIGOOD Birthday Swimsuit Girls One Piece Swimsuits Kids Bathing Suit Toddler 1st 2nd 3rd 4th 5th 6th Birthday Girl Outfit
Price
$16.98
Rating
3.4
Reviews
42
Latest month sales
B0F83HN7Z5
GALLDEALS Girls Swimsuit 3 Piece Bathing Suits Flounce Ruffle Tankini Set Beach Swimwear with Cover Ups Skirt for 3-10 Years
Unlock to view ASIN details and product titles
Price
$22.79
Rating
4.8
Reviews
204
Latest month sales
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