Swim Tops Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swim Tops sales on Amazon US totaled 22,900 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $608,565 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.5% of unit volume and 48.8% of revenue, while a typical listing is priced at $26.23. The keyword itself pulled 6,952 Amazon queries over the same period (▼ 62.7% MoM).
Zooming out to the 12-month window ending July 2026, the swim tops Top 50 moved 100,550 units and $2,571,550 in cumulative sales — an average of 8,379 units and $214,296 per month. Monthly throughput topped out at 24,600 units in June 2026 and dipped to 2,400 in October 2025, leaving the latest reading 191.7% higher than August 2025.
Swim Tops Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
22.9K
▼ 6.9% MoM
Monthly Revenue 2026/07
$608.6K
▼ 6.5% MoM
Top 10 Market Share 2026/07
44.5%
Swim Tops Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swim tops listing on Amazon US in July 2026 is ASIN B0BBR4ZVZ3 (Brand: IUGA), which sold 2,000 units at $12.99 apiece — equal to 8.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,200 units and $296,778 in July 2026 — 44.5% of unit volume and 48.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swim Tops' on Amazon
July 2026
Is 44.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BBR4ZVZ3
IUGA Long Sleeve Workout Tops for Women UPF 50+ Rash Guard Athletic Shirts
2K
▼ 33.3%vs. prior month
$27.7K
latest month
12-month trend
B0CTKJW5WH
OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0F1MF6MPY
ROSEWE Modest Tankini Swimsuits for Women 2 Piece Athletic Bathing Suits
1K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B09CZ4MSHK
Holipick Women's 3 Piece Tankini Swimsuit Tummy Control Bathing Suit with Boy Shorts
1K
▲ 0.0%vs. prior month
$37K
latest month
12-month trend
B0DQDBXV3H
Summer Mae Blouson Women's Tankini Swimsuits Tummy Control Bathing Suits
1K
▲ 0.0%vs. prior month
$44K
latest month
12-month trend
B0F3XHMPYP
ROSEWE Double Straps Tankini Swimsuits for Women 2 Piece Bathing Suits
1K
▲ 0.0%vs. prior month
$39.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swim Tops Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
IUGA is the best-performing swim tops brand in July 2026, moving 2,000 units across 1 ASIN for 19.6% of Top 10 volume. ROSEWE follows with 2,000 units (19.6%), ahead of Aqua Eve on 1,500 units (14.7%).
Volume is spread across 8 brands, with the top three holding 53.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.99 to $38.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
IUGA
1 ASIN in Top 10
19.6%
Units
2K
Revenue
$27.7K
Avg. price
$12.99
B0BBR4ZVZ3
$12.99·★4.4·2.7K revsIUGA Long Sleeve Workout Tops for Women UPF 50+ Rash Guard Athletic Shirts
Units sold2K
ROSEWE
2 ASINs in Top 10
19.6%
Units
2K
Revenue
$79.1K
Avg. price
$38.99
B0F1MF6MPY
$37.99·★4.3·2.4K revsROSEWE Modest Tankini Swimsuits for Women 2 Piece Athletic Bathing Suits
Units sold1KB0F3XHMPYP
$39.99·★4.2·2.5K revsROSEWE Double Straps Tankini Swimsuits for Women 2 Piece Bathing Suits
Units sold1K
Aqua Eve
2 ASINs in Top 10
14.7%
Units
1.5K
Revenue
$41.9K
Avg. price
$27.99
B0DBQ6RBCH
$26.99·★4.2·1.7K revsAqua Eve Women Underwire Bikini Top - Bra Padded Push Up Swimsuit Top
Units sold800B0BYDHF8CW
$28.99·★4.1·887 revsAqua Eve Tankini Tops for Women Tummy Control Swimwear Top Only No Bottom
Units sold700
Trending Swim Tops Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DBQ6RBCH booked 800 units at $26.99, with ▲ 14.3% MoM change. On the growth side, B0DFG99VN8 leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DBQ6RBCH
Aqua Eve Women Underwire Bikini Top - Bra Padded Push Up Swimsuit Top
Price
$26.99
Rating
4.2
Reviews
1.7K
Latest month sales
B0BYDHF8CW
Aqua Eve Tankini Tops for Women Tummy Control Swimwear Top Only No Bottom
Price
$28.99
Rating
4.1
Reviews
887
Latest month sales
B0DFG99VN8
Talisea Women Tankini Swim Top Only - Tummy Control Swimsuit Bathing Suit Top
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.0
Reviews
275
Latest month sales
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