Womens Swim Suit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Swim Suit sales on Amazon US totaled 58,750 units in July 2026 (▼ 14.5% vs. the prior month), generating an estimated $1,807,588 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.7% of unit volume and 38.2% of revenue, while a typical listing is priced at $31.95. The keyword itself pulled 6,336 Amazon queries over the same period (▼ 68.4% MoM).
Zooming out to the 12-month window ending July 2026, the womens swim suit Top 50 moved 330,600 units and $9,782,671 in cumulative sales — an average of 27,550 units and $815,223 per month. Monthly throughput topped out at 68,700 units in June 2026 and dipped to 11,200 in December 2025, leaving the latest reading 184.5% higher than August 2025.
Womens Swim Suit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.8K
▼ 14.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 17.8% MoM
Top 10 Market Share 2026/07
47.7%
Womens Swim Suit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens swim suit listing on Amazon US in July 2026 is ASIN B0FLXTFJWL (Brand: CHICGAL), which sold 10,000 units at $7.26 apiece — equal to 17.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $690,700 in July 2026 — 47.7% of unit volume and 38.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Swim Suit' on Amazon
July 2026
Is 47.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FLXTFJWL
CHICGAL 2 Pieces Women Beach Sarong Bathing Suit Sheer Bikini Swimsuit Cover Ups
10K
▲ 0.0%vs. prior month
$92K
latest month
12-month trend
B09NVRJ343
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
4K
▼ 20.0%vs. prior month
$139.7K
latest month
12-month trend
B09PYR65PB
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
3K
▼ 25.0%vs. prior month
$99K
latest month
12-month trend
B0FM7G36ZL
Daci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
2K
▼ 60.0%vs. prior month
$80K
latest month
12-month trend
B0C6QS28M1
G Gradual Women's 3"/5'' Swim Board Shorts with 3 Pockets
2K
▲ 100.0%vs. prior month
$41.2K
latest month
12-month trend
B0DGQQVFQD
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
2K
▼ 33.3%vs. prior month
$62.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Womens Swim Suit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CHICGAL is the best-performing womens swim suit brand in July 2026, moving 10,000 units across 1 ASIN for 35.7% of Top 10 volume. Holipick follows with 7,000 units (25.0%), ahead of Herseas on 4,000 units (14.3%).
With 8 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.26 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CHICGAL
1 ASIN in Top 10
35.7%
Units
10K
Revenue
$92K
Avg. price
$7.26
B0FLXTFJWL
$7.26·★4.5·2.5K revsCHICGAL 2 Pieces Women Beach Sarong Bathing Suit Sheer Bikini Swimsuit Cover Ups
Units sold10K
Holipick
2 ASINs in Top 10
25.0%
Units
7K
Revenue
$238.7K
Avg. price
$33.99
B09NVRJ343
$34.99·★4.4·1.4K revsHolipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
Units sold4KB09PYR65PB
$32.99·★4.3·1.1K revsHolipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
Units sold3K
Herseas
2 ASINs in Top 10
14.3%
Units
4K
Revenue
$126.1K
Avg. price
$27.99
B0DGQQVFQD
$27.99·★4.3·2.5K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold2KB0DGQQYHZJ
$27.99·★4.3·2.5K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold2K
Trending Womens Swim Suit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0C6QS28M1 booked 2K units at $19.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6QS28M1
G Gradual Women's 3"/5'' Swim Board Shorts with 3 Pockets
Price
$19.99
Rating
4.3
Reviews
1.4K
Latest month sales
B0DK8YJ71N
Blooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
Price
$32.79
Rating
4.2
Reviews
4.9K
Latest month sales
B0B9GK4CNJ
CUPSHE Women's One Piece Swimsuit Tummy Control V Neck Bathing Suits
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.4
Reviews
32.8K
Latest month sales
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