Swim Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swim Bra sales on Amazon US totaled 20,800 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $520,309 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 58.0% of revenue, while a typical listing is priced at $25.98. The keyword itself pulled 13,593 Amazon queries over the same period (▼ 47.2% MoM).
Zooming out to the 12-month window ending July 2026, the swim bra Top 50 moved 150,150 units and $3,450,872 in cumulative sales — an average of 12,513 units and $287,573 per month. Monthly throughput topped out at 24,200 units in June 2026 and dipped to 6,150 in December 2025, leaving the latest reading 117.8% higher than August 2025.
Swim Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.8K
▼ 14.0% MoM
Monthly Revenue 2026/07
$520.3K
▼ 16.9% MoM
Top 10 Market Share 2026/07
62.5%
Swim Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swim bra listing on Amazon US in July 2026 is ASIN B0FFVYHRKT (Brand: Tmeefee), which sold 4,000 units at $29.99 apiece — equal to 19.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,000 units and $301,630 in July 2026 — 62.5% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swim Bra' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FFVYHRKT
Adjustable Sports Bras for Women High Support, Padded Racerback Bra
4K
▼ 20.0%vs. prior month
$108.3K
latest month
12-month trend
B0CM35CD7G
love & nuuna Double Sided Sticky Push Up Bra Inserts - Reusable Adhesive Bra with Padding - Sticky Bra for Dresses Bikinis
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B0F43G4WGT
Comper Women's Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads
1K
▲ 0.0%vs. prior month
$14.1K
latest month
12-month trend
B0734KDH62
baleaf Women's Athletic Training Adjustable Strap One Piece Swimsuit
1K
▼ 50.0%vs. prior month
$33K
latest month
12-month trend
B07DGN99H7
BESTENA Sports Bras for Women, Seamless Comfortable Yoga Bra with Removable Pads
1K
▲ 0.0%vs. prior month
$8.4K
latest month
12-month trend
B088LNBWSM
THE GYM PEOPLE Women’s Longline Sports Bra Wirefree Padded Medium Support Yoga Bras Gym Running Workout Tank Tops
1K
▲ 0.0%vs. prior month
$21.2K
latest month
12-month trend
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Best Swim Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tmeefee is the best-performing swim bra brand in July 2026, moving 4,000 units across 1 ASIN for 30.8% of Top 10 volume. love & nuuna follows with 2,000 units (15.4%), ahead of Comper on 1,000 units (7.7%).
Volume is spread across 10 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.98 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tmeefee
1 ASIN in Top 10
30.8%
Units
4K
Revenue
$108.3K
Avg. price
$29.99
B0FFVYHRKT
$29.99·★4.3·3K revsAdjustable Sports Bras for Women High Support, Padded Racerback Bra
Units sold4K
love & nuuna
1 ASIN in Top 10
15.4%
Units
2K
Revenue
$34K
Avg. price
$16.99
B0CM35CD7G
$16.99·★3.8·2.2K revslove & nuuna Double Sided Sticky Push Up Bra Inserts - Reusable Adhesive Bra with Padding - Sticky Bra for Dresses Bikinis
Units sold2K
Comper
1 ASIN in Top 10
7.7%
Units
1K
Revenue
$14.1K
Avg. price
$14.98
B0F43G4WGT
$14.98·★3.9·842 revsComper Women's Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads
Units sold1K
Trending Swim Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FR8DJP2J leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0G7HMC4L3 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FR8DJP2J
Viodia High Neck Tankini Tops for Women Modest Swimsuits with Bra
Price
$19.99
Rating
4.1
Reviews
369
Latest month sales
B0G7HMC4L3
Hanna Nikole Women's Tankini Swimsuits Two Piece Tummy Control Bathing Suit with Athletic Pockets Swim Shorts Swimwear
Price
$34.19
Rating
4.1
Reviews
336
Latest month sales
B0DMZC6YQ2
Arolina Womens Rash Guard Long Sleeve Swim Shirts Swimsuit 2026 Bathing Suit with Womens Swim Shorts & Two Pockets
Unlock to view ASIN details and product titles
Price
$33.98
Rating
4.3
Reviews
1.4K
Latest month sales
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