White Bralette Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Bralette sales on Amazon US totaled 41,000 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $823,373 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.9% of unit volume and 40.9% of revenue, while a typical listing is priced at $20.21. The keyword itself pulled 31,858 Amazon queries over the same period (▼ 28.5% MoM).
Zooming out to the 12-month window ending July 2026, the white bralette Top 50 moved 310,200 units and $6,484,173 in cumulative sales — an average of 25,850 units and $540,348 per month. Monthly throughput topped out at 48,900 units in June 2026 and dipped to 16,700 in December 2025, leaving the latest reading 43.9% higher than August 2025.
White Bralette Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41K
▼ 16.2% MoM
Monthly Revenue 2026/07
$823.4K
▼ 16.7% MoM
Top 10 Market Share 2026/07
43.9%
White Bralette Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white bralette listing on Amazon US in July 2026 is ASIN B0744M3DF2 (Brand: SERMICLE), which sold 3,000 units at $14.99 apiece — equal to 7.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 18,000 units and $336,710 in July 2026 — 43.9% of unit volume and 40.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Bralette' on Amazon
July 2026
Is 43.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0744M3DF2
Bra Pad Inserts 4 Pairs, Bra Pads Sewn Padded for Sports Bra A/B or C/D,D/E Cup Beige or Black, White Optional
3K
▼ 25.0%vs. prior month
$43.8K
latest month
12-month trend
B093BNTVJC
Artfish Women's Sleeveless Tank Top Form Fitting Scoop Neck Ribbed Knit Basic Cami Shirts
2K
▲ 0.0%vs. prior month
$38.2K
latest month
12-month trend
B09XN322QZ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
2K
▼ 50.0%vs. prior month
$29.8K
latest month
12-month trend
B0CYT5KRMP
INLYRIC Women's Unlined Triangle Bralette
2K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B0D6W364Q9
Evercute Women's V Neck Sports Bras, Adjustable Seamless Wireless Padded Bralettes
2K
▲ 0.0%vs. prior month
$61.1K
latest month
12-month trend
B0F43G58ML
Comper Women's Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads
2K
▲ 100.0%vs. prior month
$28.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Bralette Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SERMICLE is the best-performing white bralette brand in July 2026, moving 3,000 units across 1 ASIN for 16.7% of Top 10 volume. Hanes follows with 3,000 units (16.7%), ahead of Artfish on 2,000 units (11.1%).
Volume is spread across 8 brands, with the top three holding 44.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.45 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SERMICLE
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$43.8K
Avg. price
$14.99
B0744M3DF2
$14.99·★4.3·7.5K revsBra Pad Inserts 4 Pairs, Bra Pads Sewn Padded for Sports Bra A/B or C/D,D/E Cup Beige or Black, White Optional
Units sold3K
Hanes
2 ASINs in Top 10
16.7%
Units
3K
Revenue
$44.6K
Avg. price
$14.45
B09XN322QZ
$14.62·★4.2·9.4K revsHanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Units sold2KB09XN42M5S
$14.27·★4.2·9.4K revsHanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Units sold1K
Artfish
1 ASIN in Top 10
11.1%
Units
2K
Revenue
$38.2K
Avg. price
$17.99
B093BNTVJC
$17.99·★4.3·6.9K revsArtfish Women's Sleeveless Tank Top Form Fitting Scoop Neck Ribbed Knit Basic Cami Shirts
Units sold2K
Trending White Bralette Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DGX9VXD6 booked 1K units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0CZKX31XD leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGX9VXD6
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Price
$19.99
Rating
3.9
Reviews
15K
Latest month sales
B09XN42M5S
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
Price
$14.27
Rating
4.2
Reviews
9.4K
Latest month sales
B0CZKX31XD
INLYRIC Women's Unlined Triangle Bralette
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.2
Reviews
2.1K
Latest month sales
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