Swagger Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swagger sales on Amazon US totaled 70,250 units in July 2026 (▲ 0.6% vs. the prior month), generating an estimated $1,023,048 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.4% of unit volume and 77.1% of revenue, while a typical listing is priced at $21.24. The keyword itself pulled 35,487 Amazon queries over the same period (▲ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the swagger Top 50 moved 710,800 units and $10,952,156 in cumulative sales — an average of 59,233 units and $912,680 per month. Monthly throughput topped out at 78,700 units in September 2025 and dipped to 39,600 in May 2026, leaving the latest reading 8.2% lower than August 2025.
Swagger Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
70.3K
▲ 0.6% MoM
Monthly Revenue 2026/07
$1M
▼ 4.8% MoM
Top 10 Market Share 2026/07
85.4%
Swagger Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swagger listing on Amazon US in July 2026 is ASIN B09NPNPKGS (Brand: Old Spice), which sold 10,000 units at $23.91 apiece — equal to 14.2% of every unit tracked in this report.
The Top 10 ASINs account for 60,000 units and $789,270 in July 2026 — 85.4% of unit volume and 77.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swagger' on Amazon
July 2026
Is 85.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09NPNPKGS
Old Spice Aluminum Free Deodorant for Men, 24/7 Protection to Eliminate Odors, 24/7 Freshness & Lasting Scent, Swagger with Lime & Cedarwood Scent, 3.8 oz (Pack of 3)
10K
▲ 0.0%vs. prior month
$229.7K
latest month
12-month trend
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
10K
▲ 1900.0%vs. prior month
$129.6K
latest month
12-month trend
B00V0XR07M
Old Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, 24/7 Lasting Freshness, Invisible Solid, Swagger with Cedarwood Scent, 3.4 oz
9K
▲ 125.0%vs. prior month
$45.9K
latest month
12-month trend
B08NRLS7CH
Old Spice Mens 2-in-1 Shampoo and Conditioner, Swagger, Cedarwood Lime Scent, For All Hair Types, Healthier, Fuller, Moisturized Looking Hair, Barbershop Quality, Remove Dirt & Oil, 21.9 fl oz
8K
▼ 11.1%vs. prior month
$71.7K
latest month
12-month trend
B00V0XR0BS
Old Spice Aluminum Free Deodorant for Men, 24/7 Protection to Eliminate Odors, 24/7 Freshness & Lasting Scent, Swagger with Lime & Cedarwood Scent, 3.8 oz
6K
▼ 40.0%vs. prior month
$37.9K
latest month
12-month trend
B08LR3HN72
Old Spice Mens 2-in-1 Shampoo and Conditioner Set, Swagger, Cedarwood Lime Scent, For All Hair Types, Healthier, Fuller, More Moisturized Looking Hair, Barbershop Quality, 29.2 fl oz Each, Twin Pack
4K
▼ 33.3%vs. prior month
$79.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Swagger Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CNJ48DND booked 10K units at $9.99, with ▲ 1900.0% MoM change. On the growth side, B00V0XR07M leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B0BX6LCN3R close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$9.99
Rating
4.8
Reviews
8.2K
Latest month sales
B00V0XR07M
Old Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, 24/7 Lasting Freshness, Invisible Solid, Swagger with Cedarwood Scent, 3.4 oz
Price
$4.99
Rating
4.6
Reviews
3K
Latest month sales
B0BX6LCN3R
Old Spice Red Collection Antiperspirant and Deodorant for Men, Swagger Scent, 48-Hour Odor Protection, Clear Application, Long-Lasting Freshness, 4.3oz
Unlock to view ASIN details and product titles
Price
$6.97
Rating
4.2
Reviews
73
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this swagger report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card