Swagger Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swagger sales on Amazon US totaled 68,650 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $1,012,608 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.4% of unit volume and 84.3% of revenue, while a typical listing is priced at $20.69. The keyword itself pulled 35,629 Amazon queries over the same period (▲ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the swagger Top 50 moved 689,450 units and $10,833,617 in cumulative sales — an average of 57,454 units and $902,801 per month. Monthly throughput topped out at 79,600 units in September 2025 and dipped to 35,700 in May 2026, leaving the latest reading 11.4% lower than August 2025.
Swagger Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.7K
▲ 2.5% MoM
Monthly Revenue 2026/07
$1M
▼ 3.7% MoM
Top 10 Market Share 2026/07
87.4%
Swagger Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swagger listing on Amazon US in July 2026 is ASIN B09NPNPKGS (Brand: Old Spice), which sold 10,000 units at $23.91 apiece — equal to 14.6% of every unit tracked in this report.
The Top 10 ASINs account for 60,000 units and $853,710 in July 2026 — 87.4% of unit volume and 84.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swagger' on Amazon
July 2026
Is 87.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09NPNPKGS
Old Spice Aluminum Free Deodorant for Men, 24/7 Protection to Eliminate Odors, 24/7 Freshness & Lasting Scent, Swagger with Lime & Cedarwood Scent, 3.8 oz (Pack of 3)
10K
▲ 0.0%vs. prior month
$229.7K
latest month
12-month trend
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
10K
▲ 1900.0%vs. prior month
$129.6K
latest month
12-month trend
B00V0XR07M
Old Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, 24/7 Lasting Freshness, Invisible Solid, Swagger with Cedarwood Scent, 3.4 oz
9K
▲ 125.0%vs. prior month
$45.9K
latest month
12-month trend
B08NRLS7CH
Old Spice Mens 2-in-1 Shampoo and Conditioner, Swagger, Cedarwood Lime Scent, For All Hair Types, Healthier, Fuller, Moisturized Looking Hair, Barbershop Quality, Remove Dirt & Oil, 21.9 fl oz
8K
▼ 11.1%vs. prior month
$71.7K
latest month
12-month trend
B00V0XR0BS
Old Spice Aluminum Free Deodorant for Men, 24/7 Protection to Eliminate Odors, 24/7 Freshness & Lasting Scent, Swagger with Lime & Cedarwood Scent, 3.8 oz
6K
▼ 40.0%vs. prior month
$37.9K
latest month
12-month trend
B08LR3HN72
Old Spice Mens 2-in-1 Shampoo and Conditioner Set, Swagger, Cedarwood Lime Scent, For All Hair Types, Healthier, Fuller, More Moisturized Looking Hair, Barbershop Quality, 29.2 fl oz Each, Twin Pack
4K
▼ 33.3%vs. prior month
$79.9K
latest month
12-month trend
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Trending Swagger Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CNJ48DND booked 10K units at $15.94, with ▲ 1900.0% MoM change. On the growth side, B00V0XR07M leads positive momentum with ▲ 125.0% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
B078J7GGC9
Old Spice Body Wash for Men, 24/7 Shower Fresh with Long Lasting Scent, Refreshing 3X Defense, Red Collection, Swagger with Cedarwood Scent, 33.4 oz (Pack of 4)
Price
$41.88
Rating
4.8
Reviews
8K
Latest month sales
B00V0XR07M
Old Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, 24/7 Lasting Freshness, Invisible Solid, Swagger with Cedarwood Scent, 3.4 oz
Unlock to view ASIN details and product titles
Price
$4.86
Rating
4.6
Reviews
3K
Latest month sales
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