Swaddlini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swaddlini sales on Amazon US totaled 52,550 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $1,536,826 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 55.9% of revenue, while a typical listing is priced at $28.00. The keyword itself pulled 13,971 Amazon queries over the same period (▼ 25.0% MoM).
Zooming out to the 12-month window ending July 2026, the swaddlini Top 50 moved 542,050 units and $15,187,358 in cumulative sales — an average of 45,171 units and $1,265,613 per month. Monthly throughput topped out at 53,600 units in June 2026 and dipped to 25,350 in May 2026, leaving the latest reading 15.4% higher than August 2025.
Swaddlini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.5K
▼ 2.0% MoM
Monthly Revenue 2026/07
$1.5M
▼ 2.9% MoM
Top 10 Market Share 2026/07
53.3%
Swaddlini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swaddlini listing on Amazon US in July 2026 is ASIN B0BTHQCNMK (Brand: Yoofoss), which sold 7,000 units at $19.99 apiece — equal to 13.3% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $859,570 in July 2026 — 53.3% of unit volume and 55.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swaddlini' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BTHQCNMK
Yoofoss Hooded Baby Bath Towels 2 Pack 100% Muslin Organic Cotton with Hood | for Newborn, Babies, Infant, Toddler and Kids, 32x32 Inch, Soft and Absorbent, Baby Essential, Beige & Coffee
7K
▼ 22.2%vs. prior month
$137.7K
latest month
12-month trend
B0081GJ038
Love to Dream Swaddle Up, Baby Sleep Sack | 1.0 TOG, 8-13 lbs, Gray | Arms Up Swaddle Helps Baby Self-Soothe and Sleep Longer, Secure Fit Helps Calm Startle Reflex, Newborn Essentials 68–75F
4K
vs. prior month
$139.8K
latest month
12-month trend
B0FYQ5HFBB
Momcozy Swaddles for Newborns, Quiet Fastener Swaddle for Infant 0-3 Months | New-Parent-Friendly Sleep Sack, Reduce Startle Reflex, Newborn Boys Girls Registry Essentials, 2-Pack, Bloom
3K
▼ 25.0%vs. prior month
$114.5K
latest month
12-month trend
B08MDYFTS1
KeaBabies 3-Pack Organic Baby Swaddles for Newborns, Infant (Nordic, 0-3M) | Baby Girls, Boys, Soft Organic Cotton, Newborn Swaddle Sleep Sack, Nursery Swaddling Blankets
3K
▲ 50.0%vs. prior month
$68.1K
latest month
12-month trend
B0081GIZ52
Love to Dream Swaddle Up 2-in-1 Transition Bag | 1.0 TOG, 13-19 lbs, Gray | Sleep Sack with Patented Zip-Off Wings for Arms-Free Transition | Snug Fit & Easy Diaper Changes | Moderate Temps 68-75 F
2K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
B0B8QJTNDY
Comfy Cubs Easy Swaddle Blanket, 3 Pk Small - Blush Mauve Mulberry | 100% Cotton Newborn Wrap for 0-3 Months Infants, Adjustable, Breathable and Durable Sleep Sack for Babies
2K
▼ 60.0%vs. prior month
$53.3K
latest month
12-month trend
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Best Swaddlini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yoofoss is the best-performing swaddlini brand in July 2026, moving 7,000 units across 1 ASIN for 25.0% of Top 10 volume. Momcozy follows with 7,000 units (25.0%), ahead of Love to Dream on 6,000 units (21.4%).
With 6 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $38.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yoofoss
1 ASIN in Top 10
25.0%
Units
7K
Revenue
$137.7K
Avg. price
$19.99
B0BTHQCNMK
$19.99·★4.8·4.3K revsYoofoss Hooded Baby Bath Towels 2 Pack 100% Muslin Organic Cotton with Hood | for Newborn, Babies, Infant, Toddler and Kids, 32x32 Inch, Soft and Absorbent, Baby Essential, Beige & Coffee
Units sold7K
Momcozy
3 ASINs in Top 10
25.0%
Units
7K
Revenue
$302.9K
Avg. price
$37.89
B0FYQ5HFBB
$31.99·★4.2·1.7K revsMomcozy Swaddles for Newborns, Quiet Fastener Swaddle for Infant 0-3 Months | New-Parent-Friendly Sleep Sack, Reduce Startle Reflex, Newborn Boys Girls Registry Essentials, 2-Pack, Bloom
Units sold3KB0F5WXJJQD
$49.69·★4.3·609 revsMomcozy Newborn Carrier WeeSnug- Lightweight and Cozy Comfort for 7-25 lbs | Ergonomic Cross-Back Support and Lumbar Pad, Effortless to Put On, 100% Soft Cotton, OEKO-TEX, Visual Size Scale, Khaki
Units sold2KB0G47QYLNF
$31.99·★4.2·1.7K revsMomcozy Swaddles for Newborns, Quiet Fastener Swaddle for Infant 0-3 Months | New-Parent-Friendly Sleep Sack, Reduce Startle Reflex, Newborn Boys Girls Registry Essentials, 2-Pack, Serenity
Units sold2K
Love to Dream
2 ASINs in Top 10
21.4%
Units
6K
Revenue
$225.7K
Avg. price
$38.95
B0081GJ038
$34.95·★4.6·30.1K revsLove to Dream Swaddle Up, Baby Sleep Sack | 1.0 TOG, 8-13 lbs, Gray | Arms Up Swaddle Helps Baby Self-Soothe and Sleep Longer, Secure Fit Helps Calm Startle Reflex, Newborn Essentials 68–75F
Units sold4KB0081GIZ52
$42.95·★4.7·10.6K revsLove to Dream Swaddle Up 2-in-1 Transition Bag | 1.0 TOG, 13-19 lbs, Gray | Sleep Sack with Patented Zip-Off Wings for Arms-Free Transition | Snug Fit & Easy Diaper Changes | Moderate Temps 68-75 F
Units sold2K
Trending Swaddlini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0081GJ038 booked 4K units at $34.95. On the growth side, B0FS29FFXF leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0DYJDBW21 close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0081GJ038
Love to Dream Swaddle Up, Baby Sleep Sack | 1.0 TOG, 8-13 lbs, Gray | Arms Up Swaddle Helps Baby Self-Soothe and Sleep Longer, Secure Fit Helps Calm Startle Reflex, Newborn Essentials 68–75F
Price
$34.95
Rating
4.6
Reviews
30.1K
Latest month sales
B0FS29FFXF
Newborn Swaddle Blanket Wrap 0-3 Months (3-Pack) - Adjustable Infant Sleep Sack, 100% Cotton Anti-Startle Soothing Sack, Soft Breathable Nursery Bedding - Dusty Rose + Pearl + Mauve
Price
$21.99
Rating
4.5
Reviews
140
Latest month sales
B0DYJDBW21
mermaker Burritos Tortilla Swaddle Blanket Baby for Toddler Newborn, 285 GSM Soft Flannel Taco Wrap Blanket Funny Gifts for Baby Shower Boys Girls, 36 inch
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
66.5K
Latest month sales
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