Newton Crib Mattress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Newton Crib Mattress sales on Amazon US totaled 56,650 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $4,319,234 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 49.6% of revenue, while a typical listing is priced at $105.27. The keyword itself pulled 24,435 Amazon queries over the same period (▲ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the newton crib mattress Top 50 moved 656,650 units and $50,774,969 in cumulative sales — an average of 54,721 units and $4,231,247 per month. Monthly throughput topped out at 63,300 units in November 2025 and dipped to 31,800 in May 2026, leaving the latest reading 0.9% higher than August 2025.
Newton Crib Mattress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.6K
▼ 9.5% MoM
Monthly Revenue 2026/07
$4.3M
▼ 17.0% MoM
Top 10 Market Share 2026/07
61.8%
Newton Crib Mattress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold newton crib mattress listing on Amazon US in July 2026 is ASIN B010S7VZI0 (Brand: Graco), which sold 9,000 units at $99.97 apiece — equal to 15.9% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $2,141,660 in July 2026 — 61.8% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Newton Crib Mattress' on Amazon
July 2026
Is 61.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B010S7VZI0
Graco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
9K
▼ 10.0%vs. prior month
$899.7K
latest month
12-month trend
B0B5Z89FZW
Yoofoss Waterproof Crib Mattress Protector Sheets Fitted 2 Pack 52''x28'' | Quilted Soft and Breathable Crib Mattress Pad Cover, Noiseless Machine Washable for Standard Baby Crib Toddler Bed Mattress
7K
▼ 12.5%vs. prior month
$125.9K
latest month
12-month trend
B0BLK39GTG
Letmxiu Premium Crib & Toddler Mattress,100% Knitted Fabric, Premium Fleece Surface-Hypoallergenic, 5" Thick Firm Soft Crib Mattress, Non-Toxic - Fits Standard Cribs & Toddler Beds
5K
▲ 0.0%vs. prior month
$347.2K
latest month
12-month trend
B0B1586SJ5
KeaBabies 2-pk Organic Cotton Crib Sheets for Boys Girls 52x28 (Soft White) | Fitted Crib Mattress Sheet Neutral, Breathable Cover for Baby Bed Set, Toddler Mattress, Soft & Cute Prints
3K
▲ 0.0%vs. prior month
$64.8K
latest month
12-month trend
B0BWDRBYL4
Premium Hypoallergenic Baby Crib Mattress and Toddler Mattress - 52" x 27.6" x 5" - Breathable - Firm Soft - Fits Standard Cribs and Toddler Beds
3K
▲ 50.0%vs. prior month
$203.9K
latest month
12-month trend
B0DD49J4LX
Baby Crib Sheets Girl, 3 Pack Toddler Bed Sheets Fitted 52”x28” | Super Soft Silky Smooth Microfiber, Standard Crib and Toddler Mattress Cover Pink Rainbow, Girl Nursery Bedding Essential
3K
▲ 200.0%vs. prior month
$46.7K
latest month
12-month trend
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Best Newton Crib Mattress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Graco is the best-performing newton crib mattress brand in July 2026, moving 9,000 units across 1 ASIN for 25.7% of Top 10 volume. Yoofoss follows with 7,000 units (20.0%), ahead of Letmxiu on 5,000 units (14.3%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $99.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Graco
1 ASIN in Top 10
25.7%
Units
9K
Revenue
$899.7K
Avg. price
$99.97
B010S7VZI0
$99.97·★4.8·51.2K revsGraco Premium Foam Baby Crib & Toddler Bed Mattress | GREENGUARD Gold Certified, Waterproof, Machine Washable OEKO-TEX Standard 100 Certified Cover, Firm Support, Standard Size
Units sold9K
Yoofoss
1 ASIN in Top 10
20.0%
Units
7K
Revenue
$125.9K
Avg. price
$17.99
B0B5Z89FZW
$17.99·★4.8·15.2K revsYoofoss Waterproof Crib Mattress Protector Sheets Fitted 2 Pack 52''x28'' | Quilted Soft and Breathable Crib Mattress Pad Cover, Noiseless Machine Washable for Standard Baby Crib Toddler Bed Mattress
Units sold7K
Letmxiu
1 ASIN in Top 10
14.3%
Units
5K
Revenue
$347.2K
Avg. price
$66.49
B0BLK39GTG
$66.49·★4.8·3.5K revsLetmxiu Premium Crib & Toddler Mattress,100% Knitted Fabric, Premium Fleece Surface-Hypoallergenic, 5" Thick Firm Soft Crib Mattress, Non-Toxic - Fits Standard Cribs & Toddler Beds
Units sold5K
Trending Newton Crib Mattress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DD49J4LX booked 3K units at $15.99, with ▲ 200.0% MoM change. On the growth side, B0CJ7SM9FW leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DD49J4LX
Baby Crib Sheets Girl, 3 Pack Toddler Bed Sheets Fitted 52”x28” | Super Soft Silky Smooth Microfiber, Standard Crib and Toddler Mattress Cover Pink Rainbow, Girl Nursery Bedding Essential
Price
$15.99
Rating
4.8
Reviews
2.3K
Latest month sales
B078Z2RD1D
Newton Baby Waterproof Crib Mattress Pad, Breathable - 1 Pack | Crib Mattress Protector, Waterproof, Breathable, Quilted Comfort Layer, Universal Fitted Skirt, Machine Washable, 1 Pack
Price
$79.99
Rating
4.9
Reviews
1.8K
Latest month sales
B0CJ7SM9FW
Lillibearas Premium Crib Mattress and Toddler Mattress 52" x 27.6" x 5",Firm,Breathable Hypoallergenic for Standard Cribs and Toddler Bed
Unlock to view ASIN details and product titles
Price
$62.99
Rating
4.7
Reviews
372
Latest month sales
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