Sushi Making Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sushi Making Kit sales on Amazon US totaled 52,450 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $575,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.6% of unit volume and 58.6% of revenue, while a typical listing is priced at $15.31. The keyword itself pulled 64,539 Amazon queries over the same period (▲ 23.3% MoM).
Zooming out to the 12-month window ending July 2026, the sushi making kit Top 50 moved 681,700 units and $8,339,425 in cumulative sales — an average of 56,808 units and $694,952 per month. Monthly throughput topped out at 80,600 units in December 2025 and dipped to 34,150 in May 2026, leaving the latest reading 6.8% lower than August 2025.
Sushi Making Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.5K
▼ 0.5% MoM
Monthly Revenue 2026/07
$575.7K
▼ 3.9% MoM
Top 10 Market Share 2026/07
68.6%
Sushi Making Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sushi making kit listing on Amazon US in July 2026 is ASIN B006SFASHG (Brand: Nishiki), which sold 10,000 units at $9.27 apiece — equal to 19.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 36,000 units and $337,310 in July 2026 — 68.6% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sushi Making Kit' on Amazon
July 2026
Is 68.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B006SFASHG
Nishiki Premium Sushi Rice, 10lbs
10K
▲ 0.0%vs. prior month
$123.6K
latest month
12-month trend
B079Z2XFNL
CHOI's 1(Daechun) Roasted Seaweed, Gim, Sushi Nori /(50 full sheets) /Gold Grade/Product of Korea/Kimbap, Gimbap, Keto, Gluten Free, Full of Fiber, Vitamin, Mineral, High protein
6K
▲ 0.0%vs. prior month
$88.8K
latest month
12-month trend
B09H6DKZ9T
Onigiri Mold, 3 Pack Musubi Press Maker Triangle Rice Ball Mold Maker for Kid Lunch Bento and Home DIY
4K
▲ 33.3%vs. prior month
$24K
latest month
12-month trend
B0019LRH50
Lundberg Sushi Rice, Sticky White Japanese-Style Short Grains, Regenerative Organic Certified, 32 Oz
3K
▲ 50.0%vs. prior month
$29K
latest month
12-month trend
B0078TTJO4
The Ginger People Organic Pickled Sushi Ginger Dye Free 6.7 oz 1Pk
3K
▲ 50.0%vs. prior month
$15.8K
latest month
12-month trend
B01ESBNFGC
Gimme, Seaweed Roasted Sushi Nori Organic, 0.81 Ounce
3K
▼ 50.0%vs. prior month
$13.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sushi Making Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nishiki is the best-performing sushi making kit brand in July 2026, moving 10,000 units across 1 ASIN for 27.8% of Top 10 volume. CHOI'S 1 follows with 6,000 units (16.7%), ahead of TAORISH on 4,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nishiki
1 ASIN in Top 10
27.8%
Units
10K
Revenue
$123.6K
Avg. price
$9.27
B006SFASHG
$9.27·★4.7·44.1K revsNishiki Premium Sushi Rice, 10lbs
Units sold10K
CHOI'S 1
1 ASIN in Top 10
16.7%
Units
6K
Revenue
$88.8K
Avg. price
$14.99
B079Z2XFNL
$14.99·★4.6·20.3K revsCHOI's 1(Daechun) Roasted Seaweed, Gim, Sushi Nori /(50 full sheets) /Gold Grade/Product of Korea/Kimbap, Gimbap, Keto, Gluten Free, Full of Fiber, Vitamin, Mineral, High protein
Units sold6K
TAORISH
1 ASIN in Top 10
11.1%
Units
4K
Revenue
$24K
Avg. price
$6.99
B09H6DKZ9T
$6.99·★4.6·6.3K revsOnigiri Mold, 3 Pack Musubi Press Maker Triangle Rice Ball Mold Maker for Kid Lunch Bento and Home DIY
Units sold4K
Trending Sushi Making Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00XMZIWAU booked 1K units at $4.99, with ▲ 0.0% MoM change. On the growth side, B0BN39LHT1 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B07V7K5TSB close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00XMZIWAU
Blue Dragon Sushi Nori - 0.77oz (Pack of 1) - No Artificial Flavors Or Preservatives - Made With 100% Roasted Seaweed Sheets - Vegan, Gluten Free Seaweed Wraps - Ideal For Sushi Rolls & Hand Rolls
Price
$4.99
Rating
4.6
Reviews
1.3K
Latest month sales
B0BN39LHT1
BZG 2 Pack Bamboo Sushi Rolling Mat, Sushi roll maker,Sushi making kit, Bamboo Sushi Rolling Mat,Sushi maker(9.5" x 9.6")
Price
$4.69
Rating
4.6
Reviews
1.9K
Latest month sales
B07V7K5TSB
Kimnori Organic Roasted Seaweed Sushi Nori Sheets (10 sheets, 25g) – Professional Grade Full Size Nori for Sushi & Kimbap – California Crafted, Keto & Vegan Superfood – USDA Organic, Non-GMO & Gluten-Free
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.5
Reviews
6.8K
Latest month sales
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