Cooking Utensils Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cooking Utensils Set sales on Amazon US totaled 272,200 units in July 2026 (▼ 30.0% vs. the prior month), generating an estimated $9,295,739 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.0% of unit volume and 30.7% of revenue, while a typical listing is priced at $47.24. The keyword itself pulled 97,767 Amazon queries over the same period (▲ 17.3% MoM).
Zooming out to the 12-month window ending July 2026, the cooking utensils set Top 50 moved 3,152,700 units and $115,285,468 in cumulative sales — an average of 262,725 units and $9,607,122 per month. Monthly throughput topped out at 390,300 units in November 2025 and dipped to 155,200 in May 2026, leaving the latest reading 39.2% higher than August 2025.
Cooking Utensils Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
272.2K
▼ 30.0% MoM
Monthly Revenue 2026/07
$9.3M
▼ 37.0% MoM
Top 10 Market Share 2026/07
54.0%
Cooking Utensils Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cooking utensils set listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $9.49 apiece — equal to 22.0% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 147,000 units and $2,853,440 in July 2026 — 54.0% of unit volume and 30.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cooking Utensils Set' on Amazon
July 2026
Is 54.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B0CHGFG64S
ChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
10K
▼ 50.0%vs. prior month
$89.9K
latest month
12-month trend
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B08J8GZXKZ
KITCHENAID Ribbed Soft Silicone Oven Mitt 2-Pack Set, 7.5"x13", Milkshake Tan
10K
▼ 75.0%vs. prior month
$174.5K
latest month
12-month trend
B091JXDLDX
TILUCK Stainless Steel Measuring Cups & Spoons Set, Cups and Spoons | Stainless Steel Nesting Measure Cups , Kitchen Gadgets for Cooking & Baking (10)
10K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
B093C29J8H
Tongs For Cooking Up to 600 °F Metal Kitchen Tongs 3PCS 7,9,12 Inch | Heat Resistant 600 Degrees Stainless Steel,Heavy Duty Metal Locking Tong for Food,Salad and BBQ Dishwasher Safe
10K
▲ 0.0%vs. prior month
$138.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cooking Utensils Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing cooking utensils set brand in July 2026, moving 60,000 units across 1 ASIN for 40.8% of Top 10 volume. Astercook follows with 27,000 units (18.4%), ahead of ChefAide on 10,000 units (6.8%).
With 8 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $39.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
40.8%
Units
60K
Revenue
$526.2K
Avg. price
$9.49
B0CLH1VCLC
$9.49·★4.8·6.1K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60K
Astercook
3 ASINs in Top 10
18.4%
Units
27K
Revenue
$1.1M
Avg. price
$39.94
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0F2937DQQ
$59.97·★4.5·9.1K revsAstercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
Units sold9KB0F23QPVVG
$19.97·★4.6·1.7K revsAstercook 39 PCS Kitchen Utensils Set, Silicone Cooking Utensil Sets with Wooden Handle, 446°F Heat Resistant Food Grade Spatula Set, BPA Free Kitchen Gadgets Tools Set & Spoons for Nonstick Cookware
Units sold8K
ChefAide
1 ASIN in Top 10
6.8%
Units
10K
Revenue
$89.9K
Avg. price
$8.99
B0CHGFG64S
$8.99·★4.7·8.8K revsChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
Units sold10K
Trending Cooking Utensils Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F23QPVVG booked 8K units at $19.97, with ▲ 33.3% MoM change. On the growth side, B0C991SKFS leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0FCMW9GYL close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F23QPVVG
Astercook 39 PCS Kitchen Utensils Set, Silicone Cooking Utensil Sets with Wooden Handle, 446°F Heat Resistant Food Grade Spatula Set, BPA Free Kitchen Gadgets Tools Set & Spoons for Nonstick Cookware
Price
$19.97
Rating
4.6
Reviews
1.7K
Latest month sales
B0C991SKFS
Umite Chef Food Grade Thickened Silicone (Stainless Steel Core) Kitchen Gadgets Tools Set - Kitchen Cooking Utensils Set, Heat Resistant Kitchen Spatula Tools Set
Price
$29.99
Rating
4.5
Reviews
3.5K
Latest month sales
B0FCMW9GYL
NonToxic Platinum Silicone Utensils, 100% Plastic-Free, 8-Pcs, Beige | LFGB-certified platinum silicone. Solid steel core, no hidden plastics. 500°F heat resistant. Non-scratch. Dishwasher safe
Unlock to view ASIN details and product titles
Price
$39.95
Rating
4.8
Reviews
512
Latest month sales
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