Superfeet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Superfeet sales on Amazon US totaled 101,600 units in July 2026 (▼ 28.0% vs. the prior month), generating an estimated $2,452,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.9% of unit volume and 51.8% of revenue, while a typical listing is priced at $41.87. The keyword itself pulled 28,390 Amazon queries over the same period (▼ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the superfeet Top 50 moved 1,275,800 units and $29,922,870 in cumulative sales — an average of 106,317 units and $2,493,573 per month. Monthly throughput topped out at 141,200 units in June 2026 and dipped to 69,600 in May 2026, leaving the latest reading 9.1% lower than August 2025.
Superfeet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
101.6K
▼ 28.0% MoM
Monthly Revenue 2026/07
$2.5M
▼ 30.0% MoM
Top 10 Market Share 2026/07
71.9%
Superfeet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold superfeet listing on Amazon US in July 2026 is ASIN B01M7VGCTI (Brand: Dr. Scholl's), which sold 30,000 units at $12.89 apiece — equal to 29.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 73,000 units and $1,269,610 in July 2026 — 71.9% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Superfeet' on Amazon
July 2026
Is 71.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01M7VGCTI
Dr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
30K
▼ 25.0%vs. prior month
$387K
latest month
12-month trend
B01M8O5HLY
Dr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B0GZ9V4L9P
4D Cloud Steppers Insoles for Men and Women - Inserts, Soft, Memory Foam | Insoles for Shoes, Boots & Sneakers (Black, Men: US 9-12/ Women: US 11-14)
6K
▲ 20.0%vs. prior month
$59.8K
latest month
12-month trend
B01M8O5G65
Dr. Scholl's Dr. Scholl’s Sport Insoles, Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men, Shoe Inserts Men Size 8-14
5K
▼ 28.6%vs. prior month
$74.8K
latest month
12-month trend
B075YFD7GV
WalkHero Plantar Fasciitis Relief, Arch Support Insoles for Men Women | Shoe Inserts for Flat Feet, Orthotics Insoles All-Day Energy and Comfort with Every Step (Mens 11-11 1/2 | Womens 13-13 1/2)
5K
▲ 25.0%vs. prior month
$87.8K
latest month
12-month trend
B01M7VGHNF
Dr. Scholl’s Energizing Comfort Men’s Everyday Insoles with Massaging Gel
4K
▼ 33.3%vs. prior month
$51.6K
latest month
12-month trend
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Best Superfeet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dr. Scholl's is the best-performing superfeet brand in July 2026, moving 49,000 units across 4 ASINs for 67.1% of Top 10 volume. WALK·HERO COMFORT AND SUPPORT follows with 8,000 units (11.0%), ahead of CCOBCHY on 6,000 units (8.2%).
With 5 brands splitting the Top 10 and 86.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $16.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dr. Scholl's
4 ASINs in Top 10
67.1%
Units
49K
Revenue
$662.2K
Avg. price
$13.93
B01M7VGCTI
$12.89·★4.5·60.8K revsDr. Scholl's Work All-Day Superior Comfort Insoles (with) Massaging Gel, Men, 1 Pair, Trim to Fit
Units sold30KB01M8O5HLY
$14.97·★4.4·87.6K revsDr. Scholl's Heavy Duty Support Insole Orthotics, Big & Tall, 200lbs+, Wide Feet, Shock Absorbing, Arch Support, Distributes Pressure, Trim to Fit Inserts, Work Boots & Shoes, Men Size 8-14, 1 Pair
Units sold10KB01M8O5G65
$14.97·★4.5·8K revsDr. Scholl's Dr. Scholl’s Sport Insoles, Superior Shock Absorption and Arch Support to Reduce Muscle Fatigue and Stress on Lower Body Joints for Men, Shoe Inserts Men Size 8-14
Units sold5KB01M7VGHNF
$12.89·★4.3·13.7K revsDr. Scholl’s Energizing Comfort Men’s Everyday Insoles with Massaging Gel
Units sold4K
WALK·HERO COMFORT AND SUPPORT
2 ASINs in Top 10
11.0%
Units
8K
Revenue
$138K
Avg. price
$16.48
B075YFD7GV
$14.98·★4.3·75.4K revsWalkHero Plantar Fasciitis Relief, Arch Support Insoles for Men Women | Shoe Inserts for Flat Feet, Orthotics Insoles All-Day Energy and Comfort with Every Step (Mens 11-11 1/2 | Womens 13-13 1/2)
Units sold5KB0DK786TKV
$17.99·★4.3·3.1K revsWalkHero 220+lbs Pain Relief Insoles, High Arch Support Inserts Women Men | Heavy Duty Plantar Fasciitis Insoles, plantillas ortopédicas para mujer (Mens 8-8.5 | Womens 10-10.5, Coral Green)
Units sold3K
CCOBCHY
1 ASIN in Top 10
8.2%
Units
6K
Revenue
$59.8K
Avg. price
$9.97
B0GZ9V4L9P
$9.97·★4.2·1.6K revs4D Cloud Steppers Insoles for Men and Women - Inserts, Soft, Memory Foam | Insoles for Shoes, Boots & Sneakers (Black, Men: US 9-12/ Women: US 11-14)
Units sold6K
Trending Superfeet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DK786TKV booked 3K units at $17.99, with ▲ 50.0% MoM change. On the growth side, B081TN9X66 leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B06XSWQBQ1 close behind at ▲ 33.3% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DK786TKV
WalkHero 220+lbs Pain Relief Insoles, High Arch Support Inserts Women Men | Heavy Duty Plantar Fasciitis Insoles, plantillas ortopédicas para mujer (Mens 8-8.5 | Womens 10-10.5, Coral Green)
Price
$17.99
Rating
4.3
Reviews
3.1K
Latest month sales
B081TN9X66
PowerStep Pinnacle Low Insoles, Supports Flat Feet, Plantar Fasciitis Relief, Overpronation, Arch Support, Heel Pain, All Day Comfort, Made in The USA (Men's 7-7.5 / Women's 9-9.5)
Price
$54.95
Rating
4.4
Reviews
2.6K
Latest month sales
B06XSWQBQ1
Superfeet Run Women's Support Insoles for Runners with High Arch Support & EVOLyte® Carbon Fiber - 6.5-8 Women
Unlock to view ASIN details and product titles
Price
$59.95
Rating
4.5
Reviews
1.2K
Latest month sales
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