Super Mario Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Super Mario Toys sales on Amazon US totaled 67,000 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $2,040,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.2% of unit volume and 57.0% of revenue, while a typical listing is priced at $31.60. The keyword itself pulled 24,000 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the super mario toys Top 50 moved 1,134,450 units and $41,039,885 in cumulative sales — an average of 94,538 units and $3,419,990 per month. Monthly throughput topped out at 279,150 units in December 2025 and dipped to 45,450 in September 2025, leaving the latest reading 0.4% higher than August 2025.
Super Mario Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
67K
▼ 20.2% MoM
Monthly Revenue 2026/07
$2M
▼ 17.0% MoM
Top 10 Market Share 2026/07
55.2%
Super Mario Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold super mario toys listing on Amazon US in July 2026 is ASIN B0BT25WVLN (Brand: TOMY), which sold 6,000 units at $17.99 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 37,000 units and $1,162,530 in July 2026 — 55.2% of unit volume and 57.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Super Mario Toys' on Amazon
July 2026
Is 55.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BT25WVLN
TOMY Pop Up Super Mario Family Action Game - 2-4 Players - Ages 4+ | Officially Licensed Nintendo Toys, Collectible Super Mario Toys, 3 Ways to Play, Recommended for Family Game Night
6K
▼ 40.0%vs. prior month
$107.9K
latest month
12-month trend
B0DJ5RPZY2
Handheld Game for Kids -Preloaded 220 Retro Video Games, Portable Gaming Player with Rechargeable Battery 3.0" LCD Screen, Mini Arcade Electronic Toy Gifts for Boys Girls (Blue)
6K
▼ 14.3%vs. prior month
$226.4K
latest month
12-month trend
B0FNQKK1C1
Super Mario Galaxy™ + Super Mario Galaxy™ 2
6K
▲ 20.0%vs. prior month
$406.6K
latest month
12-month trend
B08W8F9BLW
Funables Super Mario Fruit Snacks, Assorted Fruit, 0.8 oz, 10 Ct | Mario, Luigi, Princess Peach, Yoshi shapes, real fruit puree, gluten free, fat free, vitamins A C E, lunchbox
5K
▼ 44.4%vs. prior month
$19.4K
latest month
12-month trend
B0DX3J6MT7
LEGO Super Mario Game Boy - Retro Building Sets for Adults, Ages 18+ - Gifts for Birthdays - Collectible Model with Game Paks and Display Stand - 72046
4K
▼ 33.3%vs. prior month
$238.4K
latest month
12-month trend
B0FJSLX4TL
Fisher-Price Little People My Mario 6-Piece Character Figure Set | Pretend Play with Mario, Luigi, Princess Peach, Toad, Yoshi and Bowser figures, Toddlers & Kids Ages 18+ Months
3K
▲ 0.0%vs. prior month
$58.1K
latest month
12-month trend
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Best Super Mario Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOMY is the best-performing super mario toys brand in July 2026, moving 6,000 units across 1 ASIN for 16.2% of Top 10 volume. WELLST·G follows with 6,000 units (16.2%), ahead of Nintendo on 6,000 units (16.2%).
Volume is spread across 9 brands, with the top three holding 48.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.99 to $69.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOMY
1 ASIN in Top 10
16.2%
Units
6K
Revenue
$107.9K
Avg. price
$17.99
B0BT25WVLN
$17.99·★4.6·3.3K revsTOMY Pop Up Super Mario Family Action Game - 2-4 Players - Ages 4+ | Officially Licensed Nintendo Toys, Collectible Super Mario Toys, 3 Ways to Play, Recommended for Family Game Night
Units sold6K
WELLST·G
1 ASIN in Top 10
16.2%
Units
6K
Revenue
$226.4K
Avg. price
$37.99
B0DJ5RPZY2
$37.99·★4.1·3.1K revsHandheld Game for Kids -Preloaded 220 Retro Video Games, Portable Gaming Player with Rechargeable Battery 3.0" LCD Screen, Mini Arcade Electronic Toy Gifts for Boys Girls (Blue)
Units sold6K
Nintendo
1 ASIN in Top 10
16.2%
Units
6K
Revenue
$406.6K
Avg. price
$69.88
B0FNQKK1C1
$69.88·★4.8·1.8K revsSuper Mario Galaxy™ + Super Mario Galaxy™ 2
Units sold6K
Trending Super Mario Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07KWXHZ1M booked 2K units at $11.69, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07KWXHZ1M
The Super Mario Galaxy Movie 5” Action Figures Series 1 – Bowser Jr. Figure with Paint Brush Accessory - Premium Details and 17 Points of Articulation
Price
$11.69
Rating
4.8
Reviews
923
Latest month sales
B0DJ1CP9BM
LEGO Super Mario: Mario Kart Yoshi Bike - Building Toy Set for Kids, Boys and Girls, Ages 7+ - Mario Kart Toy for Fans with Blue Yoshi - Gift Idea for Birthdays - 72031
Price
$14.99
Rating
4.8
Reviews
1.3K
Latest month sales
B0CZQYD45K
THERMOS THERMOS FUNTAINER Water Bottle with Spout, 16oz, Mario | Kids Stainless Steel Insulated Water Bottle, Keeps Drinks Cold Longer for School & Play, BPA-Free
Unlock to view ASIN details and product titles
Price
$18.19
Rating
4.6
Reviews
11.3K
Latest month sales
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