Sunscreen Stick Face Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunscreen Stick Face sales on Amazon US totaled 392,000 units in July 2026 (▼ 44.7% vs. the prior month), generating an estimated $5,377,190 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.1% of unit volume and 46.7% of revenue, while a typical listing is priced at $16.09. The keyword itself pulled 6,979 Amazon queries over the same period (▼ 48.8% MoM).
Zooming out to the 12-month window ending July 2026, the sunscreen stick face Top 50 moved 2,592,500 units and $37,214,811 in cumulative sales — an average of 216,042 units and $3,101,234 per month. Monthly throughput topped out at 709,000 units in June 2026 and dipped to 68,400 in December 2025, leaving the latest reading 143.9% higher than August 2025.
Sunscreen Stick Face Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
392K
▼ 44.7% MoM
Monthly Revenue 2026/07
$5.4M
▼ 47.8% MoM
Top 10 Market Share 2026/07
56.1%
Sunscreen Stick Face Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunscreen stick face listing on Amazon US in July 2026 is ASIN B0FXH5LHN8 (Brand: SKIN1004), which sold 30,000 units at $15.95 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 220,000 units and $2,513,000 in July 2026 — 56.1% of unit volume and 46.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunscreen Stick Face' on Amazon
July 2026
Is 56.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FXH5LHN8
SKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
30K
▼ 57.1%vs. prior month
$497.1K
latest month
12-month trend
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
30K
▼ 25.0%vs. prior month
$225K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
B00HNSSV0S
Neutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz | Broad Spectrum SPF for UVA/UVB Protection, Water-Resistant up to 80 Minutes, No-Mess, Beach-Strength
20K
▼ 60.0%vs. prior month
$192.4K
latest month
12-month trend
B083VXQ7MG
Blue Lizard Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
20K
▼ 33.3%vs. prior month
$158.8K
latest month
12-month trend
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Best Sunscreen Stick Face Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLUE LIZARD is the best-performing sunscreen stick face brand in July 2026, moving 50,000 units across 2 ASINs for 22.7% of Top 10 volume. Neutrogena follows with 40,000 units (18.2%), ahead of SKIN1004 on 30,000 units (13.6%).
Volume is spread across 8 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.92 to $15.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLUE LIZARD
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$383.8K
Avg. price
$7.92
B083VTP119
$7.92·★4.4·21.4K revsBLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
Units sold30KB083VXQ7MG
$7.92·★4.6·6.7K revsBlue Lizard Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
Units sold20K
Neutrogena
2 ASINs in Top 10
18.2%
Units
40K
Revenue
$392.2K
Avg. price
$8.95
B00HNSSV0S
$7.90·★4.7·13.2K revsNeutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz | Broad Spectrum SPF for UVA/UVB Protection, Water-Resistant up to 80 Minutes, No-Mess, Beach-Strength
Units sold20KB0DMC6ZRJZ
$9.99·★4.5·40K revsNeutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Units sold20K
SKIN1004
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$497.1K
Avg. price
$15.95
B0FXH5LHN8
$15.95·★4.4·1.9K revsSKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
Units sold30K
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