Sunglasses Womens Polarized Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunglasses Womens Polarized sales on Amazon US totaled 222,200 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $4,091,316 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.3% of unit volume and 35.8% of revenue, while a typical listing is priced at $18.64. The keyword itself pulled 5,061 Amazon queries over the same period (▼ 49.6% MoM).
Zooming out to the 12-month window ending July 2026, the sunglasses womens polarized Top 50 moved 1,475,600 units and $25,053,539 in cumulative sales — an average of 122,967 units and $2,087,795 per month. Monthly throughput topped out at 265,300 units in June 2026 and dipped to 61,800 in January 2026, leaving the latest reading 117.6% higher than August 2025.
Sunglasses Womens Polarized Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
222.2K
▼ 16.2% MoM
Monthly Revenue 2026/07
$4.1M
▼ 12.1% MoM
Top 10 Market Share 2026/07
42.3%
Sunglasses Womens Polarized Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunglasses womens polarized listing on Amazon US in July 2026 is ASIN B09RZS3B83 (Brand: SOJOS), which sold 20,000 units at $15.99 apiece — equal to 9.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 94,000 units and $1,463,570 in July 2026 — 42.3% of unit volume and 35.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunglasses Womens Polarized' on Amazon
July 2026
Is 42.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RZS3B83
SOJOS Retro Aviator Sunglasses Womens Mens,Trendy Rectangle Shades SJ2202
20K
▼ 50.0%vs. prior month
$296.6K
latest month
12-month trend
B0FGPCPY7P
SOJOS Retro Polarized Aviator Sunglasses Womens Mens SJ2385 | Trendy Vintage Fashion 80s 90s Pilot Shades Large Bold Thick Square Frame UV Protection TAC Lenses
10K
▲ 0.0%vs. prior month
$150.8K
latest month
12-month trend
B0BMTXZFLK
FIMILU 2 Packs Sunglasses for Women Polarized UV400 Protection Lens Big Frame Fashion Glasses Trendy Stylish Shade
10K
▲ 0.0%vs. prior month
$230.6K
latest month
12-month trend
B0FFB178B2
kimorn Women's Tangle Free Aviator Sunglasses, Polarized UV400 Protecion
10K
▲ 0.0%vs. prior month
$154.5K
latest month
12-month trend
B0F21DH46Q
Retro Aviator Sunglasses for Women Men,Trendy Polarized Sun Glasses
9K
▲ 0.0%vs. prior month
$122.1K
latest month
12-month trend
B0BYHD7FG8
DANAMY Sunglasses Womens Polarized Sunglasses for Women Men UV Protection
8K
▼ 20.0%vs. prior month
$74.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sunglasses Womens Polarized Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SOJOS is the best-performing sunglasses womens polarized brand in July 2026, moving 44,000 units across 4 ASINs for 46.8% of Top 10 volume. KALIYADI follows with 13,000 units (13.8%), ahead of FIMILU on 10,000 units (10.6%).
With 6 brands splitting the Top 10 and 71.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SOJOS
4 ASINs in Top 10
46.8%
Units
44K
Revenue
$654K
Avg. price
$15.99
B09RZS3B83
$15.99·★4.4·8.5K revsSOJOS Retro Aviator Sunglasses Womens Mens,Trendy Rectangle Shades SJ2202
Units sold20KB0FGPCPY7P
$15.99·★4.4·1.3K revsSOJOS Retro Polarized Aviator Sunglasses Womens Mens SJ2385 | Trendy Vintage Fashion 80s 90s Pilot Shades Large Bold Thick Square Frame UV Protection TAC Lenses
Units sold10KB0F93YCXBP
$15.99·★4.5·1.3K revsSOJOS Trendy Rectangle Polarized Sunglasses Womens Mens SJ2610
Units sold7KB087NL587P
$15.99·★4.4·19.6K revsSOJOS Small Round Classic Polarized Sunglasses for Women Men Vintage Style | UV400 Lens Lightweight Design Comfortable and Easy to Wear All Day SJ2113
Units sold7K
KALIYADI
2 ASINs in Top 10
13.8%
Units
13K
Revenue
$228.1K
Avg. price
$16.99
B0BWTW5DX2
$16.99·★4.5·14.2K revsKALIYADI Polarized Sunglasses for Men, Lightweight Sun Glasses with UV Protection for Driving Fishing Golf
Units sold7KB07MW4R1X3
$16.99·★4.5·43.2K revsKALIYADI Polarized Sunglasses for Men and Women Semi-Rimless Frame Driving Sun glasses UV Blocking
Units sold6K
FIMILU
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$230.6K
Avg. price
$23.99
B0BMTXZFLK
$23.99·★4.4·1.5K revsFIMILU 2 Packs Sunglasses for Women Polarized UV400 Protection Lens Big Frame Fashion Glasses Trendy Stylish Shade
Units sold10K
Trending Sunglasses Womens Polarized Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07MW4R1X3 booked 6K units at $16.99, with ▼ 25.0% MoM change. On the growth side, B0GH5H2F3S leads positive momentum with ▲ 1150.0% MoM growth on 5K units, with B0GH5MC49J close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MW4R1X3
KALIYADI Polarized Sunglasses for Men and Women Semi-Rimless Frame Driving Sun glasses UV Blocking
Price
$16.99
Rating
4.5
Reviews
43.2K
Latest month sales
B0GH5H2F3S
goodr OG Polarized Sunglasses Women & Men
Price
$30.00
Rating
4.5
Reviews
9.4K
Latest month sales
B0GH5MC49J
goodr Mach G Polarized Sunglasses Women & Men | Large Sized, Aviator Frames, UV400, Non-Reflective/Mirrored Lenses, No Slip, Multi Colors
Unlock to view ASIN details and product titles
Price
$40.00
Rating
4.6
Reviews
1.9K
Latest month sales
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