Sunbum Face Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunbum Face Stick sales on Amazon US totaled 527,000 units in July 2026 (▼ 38.1% vs. the prior month), generating an estimated $6,658,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 46.4% of revenue, while a typical listing is priced at $14.15. The keyword itself pulled 3,868 Amazon queries over the same period (▼ 58.3% MoM).
Zooming out to the 12-month window ending July 2026, the sunbum face stick Top 50 moved 3,173,600 units and $40,858,015 in cumulative sales — an average of 264,467 units and $3,404,835 per month. Monthly throughput topped out at 852,000 units in June 2026 and dipped to 91,850 in December 2025, leaving the latest reading 153.5% higher than August 2025.
Sunbum Face Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
527K
▼ 38.1% MoM
Monthly Revenue 2026/07
$6.7M
▼ 40.0% MoM
Top 10 Market Share 2026/07
53.1%
Sunbum Face Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunbum face stick listing on Amazon US in July 2026 is ASIN B00ANL8QHA (Brand: Neutrogena), which sold 80,000 units at $8.99 apiece — equal to 15.2% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $3,087,800 in July 2026 — 53.1% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunbum Face Stick' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
80K
▲ 60.0%vs. prior month
$732.8K
latest month
12-month trend
B08L88LZ4V
Neutrogena Clear Face Sunscreen Lotion SPF 50, 3 fl. oz | For Acne-Prone Skin, Broad Spectrum UVA/UVB Protection, Fragrance-Free, Oxybenzone-Free, Water-Resistant
30K
▼ 50.0%vs. prior month
$374.4K
latest month
12-month trend
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
30K
▼ 25.0%vs. prior month
$225K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
B004XGLDTY
Sun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
20K
▼ 60.0%vs. prior month
$319.2K
latest month
12-month trend
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Best Sunbum Face Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing sunbum face stick brand in July 2026, moving 150,000 units across 4 ASINs for 53.6% of Top 10 volume. Sun Bum follows with 60,000 units (21.4%), ahead of BLUE LIZARD on 30,000 units (10.7%).
With 5 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.85 to $14.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
4 ASINs in Top 10
53.6%
Units
150K
Revenue
$1.5M
Avg. price
$7.85
B00ANL8QHA
$8.99·★4.7·9.6K revsNeutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Units sold80KB08L88LZ4V
$4.50·★4.6·9.8K revsNeutrogena Clear Face Sunscreen Lotion SPF 50, 3 fl. oz | For Acne-Prone Skin, Broad Spectrum UVA/UVB Protection, Fragrance-Free, Oxybenzone-Free, Water-Resistant
Units sold30KB00HNSSV0S
$7.90·★4.7·13.1K revsNeutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz
Units sold20KB0DMC6ZRJZ
$9.99·★4.5·39.9K revsNeutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Units sold20K
Sun Bum
3 ASINs in Top 10
21.4%
Units
60K
Revenue
$838.9K
Avg. price
$14.62
B0BQCSMD63
$11.98·★4.7·4.1K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30KB004XGLDTY
$15.94·★4.7·10.5K revsSun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold20KB004XGLE7K
$15.94·★4.8·11.3K revsSun Bum Original SPF 30 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold10K
BLUE LIZARD
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$225K
Avg. price
$7.92
B083VTP119
$7.92·★4.4·21.3K revsBLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
Units sold30K
Trending Sunbum Face Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DMC6ZRJZ booked 20K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B00ANL8QHA leads positive momentum with ▲ 60.0% MoM growth on 80K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMC6ZRJZ
Neutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Price
$9.99
Rating
4.5
Reviews
39.9K
Latest month sales
B08HJM5ZN4
Cetaphil Sheer Mineral Sunscreen Stick, Face & Body, SPF 50, 0.5oz | Zinc Oxide & Titanium Dioxide, Broad Spectrum Uva/Uvb, Reef-Safe, Fragrance-Free, Face & Body, Travel-Size Stick
Price
$6.57
Rating
4.4
Reviews
6.9K
Latest month sales
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
9.6K
Latest month sales
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