Sun Bum Lip Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sun Bum Lip Balm sales on Amazon US totaled 319,000 units in July 2026 (▼ 39.5% vs. the prior month), generating an estimated $4,092,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.6% of unit volume and 42.7% of revenue, while a typical listing is priced at $13.32. The keyword itself pulled 17,363 Amazon queries over the same period (▼ 31.3% MoM).
Zooming out to the 12-month window ending July 2026, the sun bum lip balm Top 50 moved 3,272,150 units and $44,997,634 in cumulative sales — an average of 272,679 units and $3,749,803 per month. Monthly throughput topped out at 527,000 units in June 2026 and dipped to 151,300 in September 2025, leaving the latest reading 71.6% higher than August 2025.
Sun Bum Lip Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
319K
▼ 39.5% MoM
Monthly Revenue 2026/07
$4.1M
▼ 44.7% MoM
Top 10 Market Share 2026/07
43.6%
Sun Bum Lip Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sun bum lip balm listing on Amazon US in July 2026 is ASIN B004XGLDTY (Brand: Sun Bum), which sold 20,000 units at $13.87 apiece — equal to 6.3% of every unit tracked in this report.
The Top 10 ASINs account for 139,000 units and $1,745,800 in July 2026 — 43.6% of unit volume and 42.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sun Bum Lip Balm' on Amazon
July 2026
Is 43.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004XGLDTY
Sun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
20K
▼ 60.0%vs. prior month
$319.2K
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
B008SQSBJK
Aquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
20K
▲ 100.0%vs. prior month
$95K
latest month
12-month trend
B09GQY5SNF
Banana Boat Sport Ultra Twin Pack SPF Lip Balm Pack, Banana Boat Lip Balm SPF 50, Oxybenzone Free Sunscreen, Lip Sunblock, Travel Size Sunscreen for Lips, 2 Pack
20K
▼ 50.0%vs. prior month
$105.6K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B072KGPLX6
Sun Bum SPF 30 Sunscreen Lip Balm, 3 Flavor Variety Pack - 0.15 oz (3-Pack)
10K
▼ 66.7%vs. prior month
$97.6K
latest month
12-month trend
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Best Sun Bum Lip Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sun Bum is the best-performing sun bum lip balm brand in July 2026, moving 50,000 units across 4 ASINs for 36.0% of Top 10 volume. KAHI follows with 20,000 units (14.4%), ahead of Aquaphor on 20,000 units (14.4%).
With 7 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.84 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sun Bum
4 ASINs in Top 10
36.0%
Units
50K
Revenue
$691.1K
Avg. price
$12.30
B004XGLDTY
$13.87·★4.7·10.5K revsSun Bum Original SPF 50 Broad Spectrum Sunscreen Body Spray - 6 oz | Moisturizing with Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold20KB072KGPLX6
$9.99·★4.4·28.8K revsSun Bum SPF 30 Sunscreen Lip Balm, 3 Flavor Variety Pack - 0.15 oz (3-Pack)
Units sold10KB004YAUZQG
$11.49·★4.7·9K revsSun Bum Cool Down Aloe Vera After Sun Gel - 8 oz | Vegan, After Sun Care to Soothe and Hydrate Sunburn, with Vitamin E
Units sold10KB09M7KJQHD
$13.87·★4.6·4.6K revsSun Bum Original SPF 45 Broad Spectrum Sunscreen Mist - Travel Size, 3.4 oz | Moisturizing Facial Sunscreen Spray with Vitamin E, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold10K
KAHI
1 ASIN in Top 10
14.4%
Units
20K
Revenue
$452.6K
Avg. price
$22.99
B0DDC3QGJL
$22.99·★4.2·10.7K revsKAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
Units sold20K
Aquaphor
1 ASIN in Top 10
14.4%
Units
20K
Revenue
$95K
Avg. price
$4.84
B008SQSBJK
$4.84·★4.6·18.1K revsAquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
Units sold20K
Trending Sun Bum Lip Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0163BMUFM booked 9K units at $8.53, with ▲ 12.5% MoM change. On the growth side, B07BHB99BY leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B008SQSBJK close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0163BMUFM
Burt's Bees Lip Tint Balm, Fiery Red Dahlia, 0.15 oz., 2 Tubes | Tinted Balm Formula, Color Infused with Hydrating Shea Butter for a Natural Looking Buildable Finish, 8 Hour Moisture
Price
$8.53
Rating
4.6
Reviews
23K
Latest month sales
B07BHB99BY
O'Keeffe's Lip Repair SPF 35 Balm, Moisturizer for Cracked, Dry Lips | Heals and Relieves, Long-Lasting Hydration, Contains Aloe, Hypoallergenic Formula
Price
$5.29
Rating
4.7
Reviews
6.5K
Latest month sales
B008SQSBJK
Aquaphor Lip Protectant and Sunscreen Ointment, SPF 30, 0.35 FL OZ | Lip Sunscreen Ointment with Shea Butter Repairs and Protects Dry Lips, Fragrance and Paraben Free
Unlock to view ASIN details and product titles
Price
$4.84
Rating
4.6
Reviews
18.1K
Latest month sales
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