Summer Purses Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Summer Purses sales on Amazon US totaled 31,550 units in July 2026 (▼ 12.5% vs. the prior month), generating an estimated $727,613 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.0% of unit volume and 32.7% of revenue, while a typical listing is priced at $22.35. The keyword itself pulled 3,209 Amazon queries over the same period (▼ 76.4% MoM).
Zooming out to the 12-month window ending July 2026, the summer purses Top 50 moved 170,100 units and $3,692,384 in cumulative sales — an average of 14,175 units and $307,699 per month. Monthly throughput topped out at 36,050 units in June 2026 and dipped to 5,150 in November 2025, leaving the latest reading 104.2% higher than August 2025.
Summer Purses Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.6K
▼ 12.5% MoM
Monthly Revenue 2026/07
$727.6K
▼ 9.6% MoM
Top 10 Market Share 2026/07
38.0%
Summer Purses Market Share & Sales Concentration on Amazon US — July 2026
The most-sold summer purses listing on Amazon US in July 2026 is ASIN B07S24R8RJ (Brand: COOKOOKY), which sold 2,000 units at $8.99 apiece — equal to 6.3% of every unit tracked in this report.
The Top 10 ASINs account for 12,000 units and $238,110 in July 2026 — 38.0% of unit volume and 32.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Summer Purses' on Amazon
July 2026
Is 38.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07S24R8RJ
COOKOOKY Womens Straw Clutch Bag Bohemian Summer Beach Straw Purse Zipper Wristlet Wallets for Women
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B09TXL9ZGZ
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B07VRQSSN5
FENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
1K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0D7ZJB2PS
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend
B0CYCCFT58
COOKOOKY Crochet Beach Tote bag Summer Beach Bag for Women Aesthetic Mesh Tote Bag Hippie Bag Knit Bag
1K
▼ 50.0%vs. prior month
$11.9K
latest month
12-month trend
B0GJD3L43F
CHUNLI Straw Shoulder Bag for Women Raffia Woven Summer Beach Shell Vacation Purse
1K
▲ 0.0%vs. prior month
$31.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Summer Purses Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COOKOOKY is the best-performing summer purses brand in July 2026, moving 5,000 units across 3 ASINs for 41.7% of Top 10 volume. FENBEN follows with 1,000 units (8.3%), ahead of KKXIU on 1,000 units (8.3%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.32 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COOKOOKY
3 ASINs in Top 10
41.7%
Units
5K
Revenue
$65.8K
Avg. price
$11.32
B07S24R8RJ
$8.99·★4.5·3.5K revsCOOKOOKY Womens Straw Clutch Bag Bohemian Summer Beach Straw Purse Zipper Wristlet Wallets for Women
Units sold2KB09TXL9ZGZ
$14.99·★4.6·902 revsCOOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
Units sold2KB0CYCCFT58
$9.99·★4.3·987 revsCOOKOOKY Crochet Beach Tote bag Summer Beach Bag for Women Aesthetic Mesh Tote Bag Hippie Bag Knit Bag
Units sold1K
FENBEN
1 ASIN in Top 10
8.3%
Units
1K
Revenue
$21K
Avg. price
$20.99
B07VRQSSN5
$20.99·★4.3·1.4K revsFENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
Units sold1K
KKXIU
1 ASIN in Top 10
8.3%
Units
1K
Revenue
$32.5K
Avg. price
$26.99
B0D7ZJB2PS
$26.99·★4.3·818 revsKKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
Units sold1K
Trending Summer Purses Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D5PWMRY9 booked 1K units at $16.99, with ▲ 25.0% MoM change. On the growth side, B0GXL4XP5D leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0GVPJJJ94 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D5PWMRY9
DIHKLCIO Clutch Purses for Women 2026 Summer Beach Woven Crochet Bag Dumpling Striped Ruched Cloud Purse Evening Handbag
Price
$16.99
Rating
4.1
Reviews
759
Latest month sales
B0GXL4XP5D
Crochet Beach Tote Bag for Women, Summer Woven Purse, Straw Style
Price
$27.99
Rating
4.2
Reviews
49
Latest month sales
B0GVPJJJ94
Boho Small Crossbody Bag for Women Small Summer Beach Shoulder Purse Hand Woven Crochet Bags with Tassel
Unlock to view ASIN details and product titles
Price
$17.99
Rating
3.9
Reviews
22
Latest month sales
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