Sulwhasoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sulwhasoo sales on Amazon US totaled 995,000 units in July 2026 (▼ 37.8% vs. the prior month), generating an estimated $22,686,990 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 57.7% of revenue, while a typical listing is priced at $28.13. The keyword itself pulled 23,067 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the sulwhasoo Top 50 moved 11,446,400 units and $264,038,294 in cumulative sales — an average of 953,867 units and $22,003,191 per month. Monthly throughput topped out at 1,600,000 units in June 2026 and dipped to 616,000 in August 2025, leaving the latest reading 61.5% higher than August 2025.
Sulwhasoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
995K
▼ 37.8% MoM
Monthly Revenue 2026/07
$22.7M
▼ 39.4% MoM
Top 10 Market Share 2026/07
63.3%
Sulwhasoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sulwhasoo listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 10.1% of every unit tracked in this report.
The Top 10 ASINs account for 630,000 units and $13,098,500 in July 2026 — 63.3% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sulwhasoo' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
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Best Sulwhasoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing sulwhasoo brand in July 2026, moving 100,000 units across 1 ASIN for 15.9% of Top 10 volume. BIODANCE follows with 100,000 units (15.9%), ahead of celimax on 100,000 units (15.9%).
Volume is spread across 10 brands, with the top three holding 47.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.00 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
15.9%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·80.5K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
BIODANCE
1 ASIN in Top 10
15.9%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·46.1K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
celimax
1 ASIN in Top 10
15.9%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·23.5K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Sulwhasoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BFQ9RD5B booked 30K units at $16.24, with ▼ 50.0% MoM change. On the growth side, B0DHKSF81K leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B08Q7LYHSZ close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BFQ9RD5B
d'alba Piedmont Italian White Truffle First Spray Serum (3.38 fl oz) | Vegan Skin Care, Hydrating Face Moisturizer, Cakey Makeup Fix, Glow Serum for Radiant Skin, Non Comedogenic, Korean skincare
Price
$16.24
Rating
4.4
Reviews
34.2K
Latest month sales
B0DHKSF81K
celimax Pore+Dark Spot Brightening Cream, 1.18 fl.oz | Niacinamide, Tranexamic Acid, TXA Cream, Pore Minimizer, Hydrating, Dark Spot Remover for Face, Sensitive Skin
Price
$18.36
Rating
4.4
Reviews
3.2K
Latest month sales
B08Q7LYHSZ
Pyunkang Yul PKY Calming Moisture Barrier Cream Instantly Soothes Sensitive Skin, Hyaluronic Acid & Ceramide for Hydration, Vegan, Korean Skincare (1.69 Fl. Oz, 50ml)
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.4
Reviews
7.1K
Latest month sales
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