Salicylic Acid Cleanser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Salicylic Acid Cleanser sales on Amazon US totaled 673,000 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $9,915,060 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 69.3% of revenue, while a typical listing is priced at $13.57. The keyword itself pulled 32,994 Amazon queries over the same period (▼ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the salicylic acid cleanser Top 50 moved 8,186,250 units and $122,390,861 in cumulative sales — an average of 682,188 units and $10,199,238 per month. Monthly throughput topped out at 832,000 units in June 2026 and dipped to 419,700 in May 2026, leaving the latest reading 2.2% higher than August 2025.
Salicylic Acid Cleanser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
673K
▼ 19.1% MoM
Monthly Revenue 2026/07
$9.9M
▼ 23.3% MoM
Top 10 Market Share 2026/07
65.4%
Salicylic Acid Cleanser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold salicylic acid cleanser listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.12 apiece — equal to 14.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $6,874,900 in July 2026 — 65.4% of unit volume and 69.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Salicylic Acid Cleanser' on Amazon
July 2026
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B0C3PCJ6SD
The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin
50K
▲ 0.0%vs. prior month
$335K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▲ 100.0%vs. prior month
$600K
latest month
12-month trend
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Best Salicylic Acid Cleanser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing salicylic acid cleanser brand in July 2026, moving 100,000 units across 1 ASIN for 22.7% of Top 10 volume. Paula's Choice follows with 80,000 units (18.2%), ahead of CeraVe on 80,000 units (18.2%).
Volume is spread across 6 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.12 to $26.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
1 ASIN in Top 10
22.7%
Units
100K
Revenue
$1.1M
Avg. price
$10.12
B081KL2QYJ
$10.12·★4.6·82.8K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold100K
Paula's Choice
2 ASINs in Top 10
18.2%
Units
80K
Revenue
$2.1M
Avg. price
$26.00
B00949CTQQ
$37.00·★4.5·116.3K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40KB07C5SS6YD
$15.00·★4.5·116.3K revsPaula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Units sold40K
CeraVe
3 ASINs in Top 10
18.2%
Units
80K
Revenue
$1.2M
Avg. price
$14.98
B08CQ9T6KN
$15.97·★4.7·83.1K revsCeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
Units sold30KB077TWXCQV
$13.99·★4.6·37.1K revsCeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
Units sold30KB0C7JJG6BB
$14.99·★4.7·23.3K revsCeraVe Acne Control Cleanser, Face Wash with 2% Salicylic Acid, 16 oz | Skin Care with Niacinamide, Acne Face Wash, Acne Treatment For Face, Ceramides, Fragrance Free, Gentle, Oil Absorbing Clay
Units sold20K
Trending Salicylic Acid Cleanser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C7JJG6BB booked 20K units at $14.99, with ▲ 100.0% MoM change. On the growth side, B07C5SS6YD leads positive momentum with ▲ 100.0% MoM growth on 40K units, with B00OVE1O88 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C7JJG6BB
CeraVe Acne Control Cleanser, Face Wash with 2% Salicylic Acid, 16 oz | Skin Care with Niacinamide, Acne Face Wash, Acne Treatment For Face, Ceramides, Fragrance Free, Gentle, Oil Absorbing Clay
Price
$14.99
Rating
4.7
Reviews
23.3K
Latest month sales
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Price
$15.00
Rating
4.5
Reviews
116.3K
Latest month sales
B00OVE1O88
Clearasil Stubborn Acne Control 5in1 Exfoliating Wash, Maximum Strenght with 2% Salicylic Acid Acne Treatment Medicine, Daily Acne Facial Cleanser 6.78 fl oz | Targets Pores, Oil, Marks & Blackheads
Unlock to view ASIN details and product titles
Price
$9.69
Rating
4.4
Reviews
1.1K
Latest month sales
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