Sugar Free Gummy Bears Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar Free Gummy Bears sales on Amazon US totaled 262,600 units in July 2026 (▼ 11.0% vs. the prior month), generating an estimated $3,773,008 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 72.4% of revenue, while a typical listing is priced at $12.65. The keyword itself pulled 27,952 Amazon queries over the same period (▲ 17.3% MoM).
Zooming out to the 12-month window ending July 2026, the sugar free gummy bears Top 50 moved 3,080,200 units and $43,531,235 in cumulative sales — an average of 256,683 units and $3,627,603 per month. Monthly throughput topped out at 308,050 units in April 2026 and dipped to 169,800 in May 2026, leaving the latest reading 19.5% higher than August 2025.
Sugar Free Gummy Bears Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
262.6K
▼ 11.0% MoM
Monthly Revenue 2026/07
$3.8M
▼ 4.5% MoM
Top 10 Market Share 2026/07
65.1%
Sugar Free Gummy Bears Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar free gummy bears listing on Amazon US in July 2026 is ASIN B0BDP24LP4 (Brand: Metamucil), which sold 60,000 units at $24.95 apiece — equal to 22.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 171,000 units and $2,731,840 in July 2026 — 65.1% of unit volume and 72.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar Free Gummy Bears' on Amazon
July 2026
Is 65.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BDP24LP4
Metamucil Fiber Gummies for Adults, No Sugar Added Orange Flavor, 5g Prebiotic Plant Based Fiber Supplement Blend, 120 Count
60K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B002NPCMJC
Vitafusion FiberWell Gummies Sugar Free | GLP-1 Friendly | 5 g Fiber | 90 Count | Berry & Peach Flavor | Digestive Gut Health & Regularity | No Sugar Adult Women & Men Gummy
30K
▼ 40.0%vs. prior month
$374.4K
latest month
12-month trend
B08MHYBV46
Jolly Rancher Zero Sugar Assorted Fruit Hard Candy Bulk Bag, 6.1 oz | Sugar Free Candy, Watermelon, Grape, Apple and Raspberry Flavors, Bulk Candy, Individually Wrapped for Sharing, 6.1 oz
20K
▲ 0.0%vs. prior month
$128.8K
latest month
12-month trend
B00OYPFC46
Albanese World's Best 12 Flavor Gummi Bears | 5lbs of Fruit Bulk Candy | Soft and Chewy Gummies, Gluten Free, Fat Free | Cherry, Blue Raspberry, Mango and More | Great Snack for Travel and Kids
10K
▲ 0.0%vs. prior month
$165.7K
latest month
12-month trend
B0DJ1T6ZWZ
Magnesium Glycinate Gummies 600mg, Sugar Free Magnesium Gummies for Adults | High Absorption Magnesium Supplement, Chewable Potassium Supplements for Body Support, Zzz and Relaxation, 120 Count
10K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0G1VFHJJH
JOLLY RANCHER Zero Sugar Tropical Fruit Hard Candy Bag, 6.1 oz | Hard Candy in Fruit Punch, Lime, Mango and Golden Pineapple Flavors, Aspartame Free, Individually Wrapped
10K
▲ 11.1%vs. prior month
$64.4K
latest month
12-month trend
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Best Sugar Free Gummy Bears Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Metamucil is the best-performing sugar free gummy bears brand in July 2026, moving 60,000 units across 1 ASIN for 35.1% of Top 10 volume. Vitafusion follows with 30,000 units (17.5%), ahead of Jolly Rancher on 30,000 units (17.5%).
With 9 brands splitting the Top 10 and 70.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.44 to $24.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Metamucil
1 ASIN in Top 10
35.1%
Units
60K
Revenue
$1.5M
Avg. price
$24.95
B0BDP24LP4
$24.95·★4.6·17.5K revsMetamucil Fiber Gummies for Adults, No Sugar Added Orange Flavor, 5g Prebiotic Plant Based Fiber Supplement Blend, 120 Count
Units sold60K
Vitafusion
1 ASIN in Top 10
17.5%
Units
30K
Revenue
$374.4K
Avg. price
$11.97
B002NPCMJC
$11.97·★4.5·21.3K revsVitafusion FiberWell Gummies Sugar Free | GLP-1 Friendly | 5 g Fiber | 90 Count | Berry & Peach Flavor | Digestive Gut Health & Regularity | No Sugar Adult Women & Men Gummy
Units sold30K
Jolly Rancher
2 ASINs in Top 10
17.5%
Units
30K
Revenue
$193.2K
Avg. price
$6.44
B08MHYBV46
$6.44·★4.6·10.3K revsJolly Rancher Zero Sugar Assorted Fruit Hard Candy Bulk Bag, 6.1 oz | Sugar Free Candy, Watermelon, Grape, Apple and Raspberry Flavors, Bulk Candy, Individually Wrapped for Sharing, 6.1 oz
Units sold20KB0G1VFHJJH
$6.44·★4.6·529 revsJOLLY RANCHER Zero Sugar Tropical Fruit Hard Candy Bag, 6.1 oz | Hard Candy in Fruit Punch, Lime, Mango and Golden Pineapple Flavors, Aspartame Free, Individually Wrapped
Units sold10K
Trending Sugar Free Gummy Bears Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CN1TLMGS booked 7K units at $3.14, with ▲ 16.7% MoM change. On the growth side, B00DR8JO0Y leads positive momentum with ▲ 5900.0% MoM growth on 3K units, with B0GS6YHXGL close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN1TLMGS
365 by Whole Foods Market, Assorted Flavor Gummy Stars, 7 Ounce
Price
$3.14
Rating
4.0
Reviews
451
Latest month sales
B00DR8JO0Y
TWIZZLERS Zero Sugar Twists Strawberry Flavored Licorice Style, Candy Bag, 5 oz
Price
$3.49
Rating
4.4
Reviews
7.5K
Latest month sales
B0GS6YHXGL
ChocZero Sugar Free Fruit Snacks, Made with Real Fruit, 8 Snack Packs | Keto Gummy Candy, No Sugar Alcohols, No Artificial Colors, Vegan, Low Carb, High Fiber, Gluten Free, 50 Calories Per Pack
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.5
Reviews
276
Latest month sales
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