Sugar Free Gum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar Free Gum sales on Amazon US totaled 371,000 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $4,096,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.1% of unit volume and 31.7% of revenue, while a typical listing is priced at $13.03. The keyword itself pulled 47,648 Amazon queries over the same period (▲ 18.7% MoM).
Zooming out to the 12-month window ending July 2026, the sugar free gum Top 50 moved 4,385,800 units and $48,073,933 in cumulative sales — an average of 365,483 units and $4,006,161 per month. Monthly throughput topped out at 420,000 units in June 2026 and dipped to 246,900 in May 2026, leaving the latest reading 4.1% lower than August 2025.
Sugar Free Gum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
371K
▼ 11.7% MoM
Monthly Revenue 2026/07
$4.1M
▼ 11.1% MoM
Top 10 Market Share 2026/07
43.1%
Sugar Free Gum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar free gum listing on Amazon US in July 2026 is ASIN B001NI0MQ0 (Brand: WRIGLEY'S EXTRA), which sold 30,000 units at $11.86 apiece — equal to 8.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $1,300,600 in July 2026 — 43.1% of unit volume and 31.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar Free Gum' on Amazon
July 2026
Is 43.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001NI0MQ0
EXTRA Gum Spearmint Sugarfree Chewing Gum Bulk, 15 Count, 10 Pack | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
30K
▼ 25.0%vs. prior month
$318K
latest month
12-month trend
B002DQ2F9S
EXTRA Gum Polar Ice, Sugarfree Mint Chewing Gum Bulk Pack, 15 Ct, 10 Pack | Long Lasting Cool Mint Flavor for Fresh Breath, Individually Wrapped Bulk Packs for Sharing, Great for School, Work, Travel
20K
▼ 33.3%vs. prior month
$209.6K
latest month
12-month trend
B00ARABK20
PUR Gum, Spearmint, Xylitol Gum, No Artificial Flavor, 55 Count | No Artificial Sweeteners, Vegan, Sugar Free, Gluten Free, Soy Free, Nut & Peanut Free, Swiss Made, Keto Friendly chewing gum
20K
▼ 33.3%vs. prior month
$28.6K
latest month
12-month trend
B00IO29CI2
Trident White Peppermint Sugar-Free Chewing Gum, 9 Packs of 16 Pieces | 144 Total Pieces, Perfect for Long Lasting Fresh Breath at School, Work & Travel
20K
▲ 0.0%vs. prior month
$179.8K
latest month
12-month trend
B01J26RZVO
Ice Breakers Ice Cubes Peppermint Sugar Free Chewing Gum Pouch, 8.11 oz (100 Pieces)
20K
▲ 0.0%vs. prior month
$168.8K
latest month
12-month trend
B007WWIMH2
EXTRA Spearmint Sugar Free Chewing Gum, 3 Pack Bulk Gum (45 Sticks Total), Long-Lasting Fresh Breath, Individually Wrapped | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
10K
▲ 0.0%vs. prior month
$43.3K
latest month
12-month trend
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Best Sugar Free Gum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WRIGLEY'S EXTRA is the best-performing sugar free gum brand in July 2026, moving 60,000 units across 3 ASINs for 37.5% of Top 10 volume. Ice Breakers follows with 30,000 units (18.8%), ahead of PUR Gum on 20,000 units (12.5%).
With 6 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.50 to $9.38, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WRIGLEY'S EXTRA
3 ASINs in Top 10
37.5%
Units
60K
Revenue
$570.9K
Avg. price
$9.38
B001NI0MQ0
$11.86·★4.8·19.2K revsEXTRA Gum Spearmint Sugarfree Chewing Gum Bulk, 15 Count, 10 Pack | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
Units sold30KB002DQ2F9S
$12.28·★4.8·12.2K revsEXTRA Gum Polar Ice, Sugarfree Mint Chewing Gum Bulk Pack, 15 Ct, 10 Pack | Long Lasting Cool Mint Flavor for Fresh Breath, Individually Wrapped Bulk Packs for Sharing, Great for School, Work, Travel
Units sold20KB007WWIMH2
$3.99·★4.8·3K revsEXTRA Spearmint Sugar Free Chewing Gum, 3 Pack Bulk Gum (45 Sticks Total), Long-Lasting Fresh Breath, Individually Wrapped | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
Units sold10K
Ice Breakers
2 ASINs in Top 10
18.8%
Units
30K
Revenue
$253.1K
Avg. price
$8.44
B01J26RZVO
$8.44·★4.8·10.4K revsIce Breakers Ice Cubes Peppermint Sugar Free Chewing Gum Pouch, 8.11 oz (100 Pieces)
Units sold20KB01MFBFUOC
$8.44·★4.8·10.4K revsIce Breakers Spearmint Sugar-Free Gum Pouch, 8.11 oz, 100 ct | Spearmint Sugar-Free Gum Cubes with Cooling Crystals, Resealable Pouch for Car, Office and Fresh Breath, 100 ct
Units sold10K
PUR Gum
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$28.6K
Avg. price
$4.50
B00ARABK20
$4.50·★4.5·31K revsPUR Gum, Spearmint, Xylitol Gum, No Artificial Flavor, 55 Count | No Artificial Sweeteners, Vegan, Sugar Free, Gluten Free, Soy Free, Nut & Peanut Free, Swiss Made, Keto Friendly chewing gum
Units sold20K
Trending Sugar Free Gum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01MFBFUOC booked 10K units at $8.44, with ▲ 0.0% MoM change. On the growth side, B0FC574NBQ leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B00DISGV1S close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MFBFUOC
Ice Breakers Spearmint Sugar-Free Gum Pouch, 8.11 oz, 100 ct | Spearmint Sugar-Free Gum Cubes with Cooling Crystals, Resealable Pouch for Car, Office and Fresh Breath, 100 ct
Price
$8.44
Rating
4.8
Reviews
10.4K
Latest month sales
B0FC574NBQ
Larineco Remineralizing Gum, Sugar Free Hydroxyapatite and Xylitol Gum | Mastic Mint, 36-Count — Enamel Repair Gum for Teeth Health, Dry Mouth Moisturizing, Plastic Free Gum, No Aspartame & Dyes
Price
$29.99
Rating
4.2
Reviews
737
Latest month sales
B00DISGV1S
ORBIT Gum Bubblemint Sugar Free Gum Fresh Breath 120pc Bulk Bottle | Fresh breath on the go: sugar free mint gum, sugarless chewing gum, 120 piece resealable bulk bottle
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.6
Reviews
3.9K
Latest month sales
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