Sublime Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sublime sales on Amazon US totaled 27,800 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $403,531 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 99.3% of unit volume and 99.3% of revenue, while a typical listing is priced at $21.32. The keyword itself pulled 17,737 Amazon queries over the same period (▼ 37.0% MoM).
Zooming out to the 12-month window ending July 2026, the sublime Top 50 moved 267,800 units and $4,133,920 in cumulative sales — an average of 22,317 units and $344,493 per month. Monthly throughput topped out at 34,350 units in June 2026 and dipped to 16,300 in January 2026, leaving the latest reading 10.1% higher than August 2025.
Sublime Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.8K
▼ 19.1% MoM
Monthly Revenue 2026/07
$403.5K
▼ 21.3% MoM
Top 10 Market Share 2026/07
99.3%
Sublime Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sublime listing on Amazon US in July 2026 is ASIN B000GG2HOU (Brand: L'Oreal Paris), which sold 10,000 units at $11.97 apiece — equal to 36.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,600 units and $400,562 in July 2026 — 99.3% of unit volume and 99.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sublime' on Amazon
July 2026
Is 99.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000GG2HOU
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
10K
▲ 0.0%vs. prior month
$120.5K
latest month
12-month trend
B0039BCT56
L'Oreal Paris Sublime Bronze Self Tanning Mist, Medium to Natural Spray Tan, 4.6 oz
5K
▼ 16.7%vs. prior month
$59.1K
latest month
12-month trend
B000YA3HVK
L'Oreal Paris Sublime Bronze Tinted Self Tanning Lotion, Medium Natural Tan 5 fl. Oz
4K
▼ 20.0%vs. prior month
$53.9K
latest month
12-month trend
B08Q16Q8MV
L'Oreal Paris Sublime Bronze Self Tanning Facial Drops with Hyaluronic Acid, Gradual Tan, Fragrance-Free, 1 fl. Oz
3K
▼ 40.0%vs. prior month
$57.5K
latest month
12-month trend
B07DHQHK4Q
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct (Pack of 2)
2K
▼ 33.3%vs. prior month
$47.9K
latest month
12-month trend
B07G9777Z8
L'Oreal Paris Sublime Bronze Self Tanning Water Mousse, Streak-Free Natural Looking Tan, 5 fl. Oz
2K
▼ 33.3%vs. prior month
$23.1K
latest month
12-month trend
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Best Sublime Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing sublime brand in July 2026, moving 26,000 units across 6 ASINs for 94.2% of Top 10 volume. Lattafa follows with 1,000 units (3.6%), ahead of Pyramid America on 200 units (0.7%).
With 5 brands splitting the Top 10 and 98.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $27.72, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
6 ASINs in Top 10
94.2%
Units
26K
Revenue
$362.1K
Avg. price
$14.69
B000GG2HOU
$11.97·★4.6·9.6K revsL'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
Units sold10KB0039BCT56
$11.97·★4.3·4.7K revsL'Oreal Paris Sublime Bronze Self Tanning Mist, Medium to Natural Spray Tan, 4.6 oz
Units sold5KB000YA3HVK
$12.90·★4.4·4.6K revsL'Oreal Paris Sublime Bronze Tinted Self Tanning Lotion, Medium Natural Tan 5 fl. Oz
Units sold4KB08Q16Q8MV
$18.79·★4.3·8.1K revsL'Oreal Paris Sublime Bronze Self Tanning Facial Drops with Hyaluronic Acid, Gradual Tan, Fragrance-Free, 1 fl. Oz
Units sold3KB07DHQHK4Q
$22.50·★4.6·9.6K revsL'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct (Pack of 2)
Units sold2KB07G9777Z8
$9.99·★4.4·8.5K revsL'Oreal Paris Sublime Bronze Self Tanning Water Mousse, Streak-Free Natural Looking Tan, 5 fl. Oz
Units sold2K
Lattafa
1 ASIN in Top 10
3.6%
Units
1K
Revenue
$22.1K
Avg. price
$27.72
B0C5N4J94J
$27.72·★4.5·5.3K revsLattafa Bade'e Al Oud Sublime - Tropical, Fruity, Fresh, Vanilla - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml
Units sold1K
Pyramid America
1 ASIN in Top 10
0.7%
Units
200
Revenue
$2.1K
Avg. price
$11.99
B013AX8NPC
$11.99·★4.7·790 revsPyramid America Sublime 40 Oz to Freedom Album Cover Posters - Vibrant Band Poster With Iconic Modern Wall Art - 24x36 Inches For Aesthetic Room Decor
Units sold200
Trending Sublime Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B013AX8NPC booked 200 units at $11.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B013AX8NPC
Pyramid America Sublime 40 Oz to Freedom Album Cover Posters - Vibrant Band Poster With Iconic Modern Wall Art - 24x36 Inches For Aesthetic Room Decor
Price
$11.99
Rating
4.7
Reviews
790
Latest month sales
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