Poster Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Poster sales on Amazon US totaled 106,400 units in July 2026 (▲ 31.2% vs. the prior month), generating an estimated $2,032,132 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 56.5% of revenue, while a typical listing is priced at $20.53. The keyword itself pulled 65,259 Amazon queries over the same period (▲ 34.7% MoM).
Zooming out to the 12-month window ending July 2026, the poster Top 50 moved 1,090,850 units and $19,971,755 in cumulative sales — an average of 90,904 units and $1,664,313 per month. Monthly throughput topped out at 120,400 units in August 2025 and dipped to 51,550 in May 2026, leaving the latest reading 11.6% lower than August 2025.
Poster Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
106.4K
▲ 31.2% MoM
Monthly Revenue 2026/07
$2M
▲ 29.9% MoM
Top 10 Market Share 2026/07
64.8%
Poster Market Share & Sales Concentration on Amazon US — July 2026
The most-sold poster listing on Amazon US in July 2026 is ASIN B07P8TXWYH (Brand: Amazon Basics), which sold 20,000 units at $14.55 apiece — equal to 18.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 69,000 units and $1,147,650 in July 2026 — 64.8% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Poster' on Amazon
July 2026
Is 64.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P8TXWYH
Amazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)
20K
▲ 100.0%vs. prior month
$297.6K
latest month
12-month trend
B0DJSS18K7
Feosky Adhesive Poster Sticky Tack Putty, Reusable and Removable Adhesive Putty, 120PCS, Mounting Putty for displaying Wall Paintings, Museum Art Photography, Picture, Crafts (Blue, Pack of 1)
10K
▲ 42.9%vs. prior month
$67K
latest month
12-month trend
B00BT0MW4W
Command Poster Strips Value Pack, 60 Strips Damage-Free Poster Hangers, No Tools Requried, Great for Home, Room, Wall, Office, and Dorm Decor, White Adhesive
7K
▲ 40.0%vs. prior month
$51.7K
latest month
12-month trend
B0751VFF2X
Command Poster Hanging Strips, Small, White, Indoor Use, 64-Strips, Decorate Damage-Free
6K
▲ 0.0%vs. prior month
$65.3K
latest month
12-month trend
B0C5J3MC76
upsimples 18x24 Picture Frame, Wall Decor Poster Frames, Black 1 Pack | 18 x 24 Frame, 16x20 Frame with Mat for Gallery Wall, Family, Baby, Dog, Dorm, Christmas
6K
▲ 50.0%vs. prior month
$143.3K
latest month
12-month trend
B08F7WBS9D
16 Laminated Toddler Learning Posters 1-3 for Preschool Classroom Decor | Colorful Learning Posters for Toddlers 1-3, Homeschool Room Decor for Toddler Wall Activity, Pre K Classroom Must Haves
6K
▲ 20.0%vs. prior month
$150.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Poster Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing poster brand in July 2026, moving 20,000 units across 1 ASIN for 29.0% of Top 10 volume. Command follows with 13,000 units (18.8%), ahead of Feosky on 10,000 units (14.5%).
With 8 brands splitting the Top 10 and 62.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $14.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
29.0%
Units
20K
Revenue
$297.6K
Avg. price
$14.55
B07P8TXWYH
$14.55·★4.3·11.2K revsAmazon Basics Easel Display Stand, Instant Floor Poster, Lightweight, Collapsible and Portable with Tripod Base, Black Steel (supports 5 pounds)
Units sold20K
Command
2 ASINs in Top 10
18.8%
Units
13K
Revenue
$117K
Avg. price
$9.19
B00BT0MW4W
$7.39·★4.6·7.2K revsCommand Poster Strips Value Pack, 60 Strips Damage-Free Poster Hangers, No Tools Requried, Great for Home, Room, Wall, Office, and Dorm Decor, White Adhesive
Units sold7KB0751VFF2X
$10.99·★4.6·20.2K revsCommand Poster Hanging Strips, Small, White, Indoor Use, 64-Strips, Decorate Damage-Free
Units sold6K
Feosky
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$67K
Avg. price
$6.99
B0DJSS18K7
$6.99·★4.3·2.3K revsFeosky Adhesive Poster Sticky Tack Putty, Reusable and Removable Adhesive Putty, 120PCS, Mounting Putty for displaying Wall Paintings, Museum Art Photography, Picture, Crafts (Blue, Pack of 1)
Units sold10K
Trending Poster Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C695VG79 booked 4K units at $39.99, with ▲ 300.0% MoM change. On the growth side, B09SSFLLBK leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0BYJZB3VF close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C695VG79
upsimples 24x36 Poster Frame, Easy Slide-In Assembly, Black, 3 Pack | Gallery Wall 24 x 36 Picture Frames Set for Family, Wedding, Christmas, Easy to Change Photos
Price
$39.99
Rating
4.1
Reviews
8.1K
Latest month sales
B09SSFLLBK
Sproutbrite 2 Pack 13.5"x 39" Educational Invisible Math Posters & Charts | Classroom Banner - Includes Division, Multiplication, Power, Radical and Variables Signs - Clarifies Hidden Math Rules
Price
$7.95
Rating
4.8
Reviews
938
Latest month sales
B0BYJZB3VF
Decorably 20 Boho Math Posters for Classroom, 11x17in | Educational math charts for elementary kids, matte-laminated classroom decor for bulletin boards, hallways, and homeschool
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
247
Latest month sales
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