Suavitel Fabric Softener Liquid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Suavitel Fabric Softener Liquid sales on Amazon US totaled 883,050 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $11,256,099 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 59.4% of revenue, while a typical listing is priced at $11.78. The keyword itself pulled 18,533 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the suavitel fabric softener liquid Top 50 moved 9,473,250 units and $119,180,455 in cumulative sales — an average of 789,438 units and $9,931,705 per month. Monthly throughput topped out at 1,073,000 units in June 2026 and dipped to 511,500 in May 2026, leaving the latest reading 29.1% higher than August 2025.
Suavitel Fabric Softener Liquid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
883K
▼ 17.7% MoM
Monthly Revenue 2026/07
$11.3M
▼ 17.3% MoM
Top 10 Market Share 2026/07
56.6%
Suavitel Fabric Softener Liquid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold suavitel fabric softener liquid listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 11.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 500,000 units and $6,688,800 in July 2026 — 56.6% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Suavitel Fabric Softener Liquid' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
B0GSPD9FZ6
Arm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
50K
▲ 66.7%vs. prior month
$718.5K
latest month
12-month trend
B0CCGJ1DY8
Downy Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
50K
▼ 37.5%vs. prior month
$781.5K
latest month
12-month trend
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Best Suavitel Fabric Softener Liquid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Downy is the best-performing suavitel fabric softener liquid brand in July 2026, moving 200,000 units across 4 ASINs for 40.0% of Top 10 volume. OxiClean follows with 130,000 units (26.0%), ahead of Arm & Hammer on 80,000 units (16.0%).
With 5 brands splitting the Top 10 and 82.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.88 to $15.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Downy
4 ASINs in Top 10
40.0%
Units
200K
Revenue
$3M
Avg. price
$15.21
B0FGDT2PWW
$15.97·★4.8·5.9K revsDowny Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Units sold60KB0C8XBKZYG
$12.97·★4.8·41.8K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60KB0CCGJ1DY8
$15.97·★4.8·127.5K revsDowny Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
Units sold50KB0CCG6N52J
$15.95·★4.8·20.5K revsDowny Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 OZ, In-Wash Fabric Beads Designed To Be Gentle With A Light Boost Of Scent, No Heavy Perfumes
Units sold30K
OxiClean
2 ASINs in Top 10
26.0%
Units
130K
Revenue
$1.2M
Avg. price
$7.88
B01BUNHFAS
$11.78·★4.8·47.9K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB00HTNTKY8
$3.99·★4.7·22.5K revsOxiClean White Revive Laundry Whitener & Stain Remover Power Paks, 24 Count | 40% Better Whitening, Revives Dingy Whites, Stain Remover, Oxygen-Powered Whitening, Bleach Alternative, Color-Safe
Units sold30K
Arm & Hammer
2 ASINs in Top 10
16.0%
Units
80K
Revenue
$967.8K
Avg. price
$9.23
B0GSPD9FZ6
$14.37·★4.7·3.4K revsArm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
Units sold50KB07VH667FV
$4.09·★4.8·31.5K revsArm & Hammer Plus OxiClean Odor Blasters Laundry Detergent Pak, 42 Count | 5-in-1 Benefits, Eliminates Tough Odors, Attacks Tough Stains, Whitens & Brightens, Fresh Burst Scent
Units sold30K
Trending Suavitel Fabric Softener Liquid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00HTNTKY8 booked 30K units at $3.99, with ▲ 0.0% MoM change. On the growth side, B06XDNB19H leads positive momentum with ▲ 250.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00HTNTKY8
OxiClean White Revive Laundry Whitener & Stain Remover Power Paks, 24 Count | 40% Better Whitening, Revives Dingy Whites, Stain Remover, Oxygen-Powered Whitening, Bleach Alternative, Color-Safe
Price
$3.99
Rating
4.7
Reviews
22.5K
Latest month sales
B07XR3C87P
Lysol Laundry Sanitizer Additive, Free & Clear, Free from Fragrance and Dyes, 0% Bleach Laundry Sanitizer, Bacteria-causing Laundry Odor Eliminator, Unscented, 90 Fl Oz (Pack of 1) - Package May Vary
Price
$12.97
Rating
4.8
Reviews
9.1K
Latest month sales
B06XDNB19H
Arm & Hammer Clean Scentsations Laundry Scent Booster, Tropical, 24 Oz | In-Wash Laundry Fragrance, Tropical Paradise Scent, Lasting Freshness for Clothes and Towels, Laundry Additive
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.7
Reviews
8.1K
Latest month sales
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