Purex Laundry Detergent Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purex Laundry Detergent sales on Amazon US totaled 1,343,000 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $18,024,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.7% of unit volume and 39.4% of revenue, while a typical listing is priced at $13.46. The keyword itself pulled 16,022 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the purex laundry detergent Top 50 moved 13,426,850 units and $181,689,023 in cumulative sales — an average of 1,118,904 units and $15,140,752 per month. Monthly throughput topped out at 1,565,000 units in June 2026 and dipped to 712,200 in May 2026, leaving the latest reading 23.8% higher than August 2025.
Purex Laundry Detergent Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▼ 14.2% MoM
Monthly Revenue 2026/07
$18M
▼ 18.3% MoM
Top 10 Market Share 2026/07
44.7%
Purex Laundry Detergent Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purex laundry detergent listing on Amazon US in July 2026 is ASIN B000VDX2SS (Brand: SHOUT), which sold 100,000 units at $3.48 apiece — equal to 7.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 600,000 units and $7,098,700 in July 2026 — 44.7% of unit volume and 39.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purex Laundry Detergent' on Amazon
July 2026
Is 44.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000VDX2SS
SHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
100K
▲ 25.0%vs. prior month
$335K
latest month
12-month trend
B085V5PPP8
Tide Laundry Detergent Liquid, Original Scent, 64 Loads, 80 FL OZ, Works on 100% of Common Stains, Laundry Soap, Liquid Laundry Detergent
70K
▲ 16.7%vs. prior month
$907.9K
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Purex Laundry Detergent Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tide is the best-performing purex laundry detergent brand in July 2026, moving 180,000 units across 3 ASINs for 30.0% of Top 10 volume. SHOUT follows with 100,000 units (16.7%), ahead of Lysol on 100,000 units (16.7%).
With 7 brands splitting the Top 10 and 63.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.48 to $14.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tide
3 ASINs in Top 10
30.0%
Units
180K
Revenue
$2.7M
Avg. price
$14.63
B085V5PPP8
$12.97·★4.8·72.4K revsTide Laundry Detergent Liquid, Original Scent, 64 Loads, 80 FL OZ, Works on 100% of Common Stains, Laundry Soap, Liquid Laundry Detergent
Units sold70KB0BNWCTNYN
$17.94·★4.8·72.4K revsTide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
Units sold60KB085V5ZMV9
$12.97·★4.8·34.2K revsTide Free & Gentle Liquid Laundry Detergent, 64 Loads, 84 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Units sold50K
SHOUT
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$335K
Avg. price
$3.48
B000VDX2SS
$3.48·★4.7·19.4K revsSHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
Units sold100K
Lysol
2 ASINs in Top 10
16.7%
Units
100K
Revenue
$1.2M
Avg. price
$12.00
B01N6BP63M
$11.02·★4.8·112.9K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60KB081KLKVV5
$12.97·★4.8·112.9K revsLysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Units sold40K
Trending Purex Laundry Detergent Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GSPD9FZ6 booked 50K units at $14.37, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GSPD9FZ6
Arm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
Price
$14.37
Rating
4.7
Reviews
3.5K
Latest month sales
B085V5ZMV9
Tide Free & Gentle Liquid Laundry Detergent, 64 Loads, 84 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Price
$12.97
Rating
4.8
Reviews
34.2K
Latest month sales
B081KLKVV5
Lysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Unlock to view ASIN details and product titles
Price
$12.97
Rating
4.8
Reviews
112.9K
Latest month sales
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