Suave Deodorant For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Suave Deodorant For Women sales on Amazon US totaled 333,050 units in July 2026 (▼ 25.6% vs. the prior month), generating an estimated $3,082,578 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 51.4% of revenue, while a typical listing is priced at $11.91. The keyword itself pulled 26,253 Amazon queries over the same period (▲ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the suave deodorant for women Top 50 moved 3,937,500 units and $36,188,168 in cumulative sales — an average of 328,125 units and $3,015,681 per month. Monthly throughput topped out at 447,500 units in June 2026 and dipped to 211,050 in May 2026, leaving the latest reading 0.2% lower than August 2025.
Suave Deodorant For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
333.1K
▼ 25.6% MoM
Monthly Revenue 2026/07
$3.1M
▼ 26.4% MoM
Top 10 Market Share 2026/07
60.1%
Suave Deodorant For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold suave deodorant for women listing on Amazon US in July 2026 is ASIN B006MD1OHM (Brand: Secret), which sold 30,000 units at $1.89 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $1,585,800 in July 2026 — 60.1% of unit volume and 51.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Suave Deodorant For Women' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B006MD1OHM
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
30K
▲ 0.0%vs. prior month
$56.7K
latest month
12-month trend
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B008CC3SMK
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
20K
▼ 50.0%vs. prior month
$276.8K
latest month
12-month trend
B008I2IKPE
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
20K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B00J2MIZWW
Degree Advanced Protection Antiperspirant Deodorant Shower Clean 72H 2.6 oz | 72-Hour Sweat and Odor Protection For Women With Body Heat Activated® Technology
20K
▼ 33.3%vs. prior month
$99.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Suave Deodorant For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing suave deodorant for women brand in July 2026, moving 80,000 units across 4 ASINs for 40.0% of Top 10 volume. Dove follows with 40,000 units (20.0%), ahead of Native on 30,000 units (15.0%).
With 5 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.64 to $13.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
4 ASINs in Top 10
40.0%
Units
80K
Revenue
$562.5K
Avg. price
$7.64
B006MD1OHM
$1.89·★4.7·6.6K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
Units sold30KB008CC3SMK
$13.72·★4.7·3.8K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
Units sold20KB008I2IKPE
$7.99·★4.8·8.6K revsSecret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Units sold20KB002UFQHKK
$6.97·★4.7·10.6K revsSecret Fresh Antiperspirant Deodorant for Women, 72hr Breathable Sweat & Odor Protection, Instant Freshness & Gentle, PH Balancing Minerals, Clear Gel, Relaxing Lavender Scent, 2.6 oz
Units sold10K
Dove
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$365.9K
Avg. price
$10.07
B00I69TI5K
$7.94·★4.8·15.5K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30KB00ZOIEHYS
$12.20·★4.8·31.5K revsDove Advanced Care Antiperspirant Caring Coconut, 2 Count Deodorant Stick for Women, for 48 Hour Protection And Soft And Comfortable Underarms, 2.6 oz
Units sold10K
Native
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$374.7K
Avg. price
$13.49
B07GB3NVN1
$13.49·★4.4·116.4K revsNative Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
Units sold30K
Trending Suave Deodorant For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002UFQHKK booked 10K units at $6.97, with ▲ 0.0% MoM change. On the growth side, B01J370WQM leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0DQ6KQ121 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002UFQHKK
Secret Fresh Antiperspirant Deodorant for Women, 72hr Breathable Sweat & Odor Protection, Instant Freshness & Gentle, PH Balancing Minerals, Clear Gel, Relaxing Lavender Scent, 2.6 oz
Price
$6.97
Rating
4.7
Reviews
10.6K
Latest month sales
B01J370WQM
Dove Invisible Solid Antiperspirant Deodorant Stick Sensitive for Women, For 48H Underarm Sweat & Odor Protection 2.6 oz
Price
$4.97
Rating
4.6
Reviews
5.2K
Latest month sales
B0DQ6KQ121
Suave Antiperspirant Deodorant For Women, Invisible Underarm Deodorant, 48hr Odor & Wetness Protection, Fresh, Sensitive Skin Deodorant Solid Stick, 2.6 oz (12 Bulk Pack)
Unlock to view ASIN details and product titles
Price
$31.99
Rating
4.7
Reviews
265
Latest month sales
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