Strawberry Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Premier Protein is the best-performing strawberry protein powder brand in July 2026, moving 27,000 units across 2 ASINs for 37.0% of Top 10 volume. Javvy follows with 10,000 units (13.7%), ahead of Pure Protein on 8,000 units (11.0%).

With 9 brands splitting the Top 10 and 61.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.87 to $39.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B5L6V3XT booked 3K units at $23.18, with ▲ 0.0% MoM change. On the growth side, B0BJL99Y56 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B008IH1EU2 close behind at ▲ 125.0% MoM on 900 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.