Straw Purses And Handbags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Straw Purses And Handbags sales on Amazon US totaled 28,500 units in July 2026 (▼ 17.6% vs. the prior month), generating an estimated $671,451 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.1% of unit volume and 40.8% of revenue, while a typical listing is priced at $23.98. The keyword itself pulled 7,995 Amazon queries over the same period (▼ 56.8% MoM).
Zooming out to the 12-month window ending July 2026, the straw purses and handbags Top 50 moved 145,000 units and $3,391,282 in cumulative sales — an average of 12,083 units and $282,607 per month. Monthly throughput topped out at 34,600 units in June 2026 and dipped to 2,300 in December 2025, leaving the latest reading 111.1% higher than August 2025.
Straw Purses And Handbags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.5K
▼ 17.6% MoM
Monthly Revenue 2026/07
$671.5K
▼ 19.1% MoM
Top 10 Market Share 2026/07
42.1%
Straw Purses And Handbags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold straw purses and handbags listing on Amazon US in July 2026 is ASIN B07S24R8RJ (Brand: COOKOOKY), which sold 2,000 units at $8.99 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 12,000 units and $274,260 in July 2026 — 42.1% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Straw Purses And Handbags' on Amazon
July 2026
Is 42.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07S24R8RJ
COOKOOKY Womens Straw Clutch Bag Bohemian Summer Beach Straw Purse Zipper Wristlet Wallets for Women
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B09TXL9ZGZ
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B07VRQSSN5
FENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
1K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0D31R7F6F
Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
1K
▼ 66.7%vs. prior month
$24K
latest month
12-month trend
B0D7ZJB2PS
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend
B0D7ZL8BP1
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Straw Purses And Handbags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COOKOOKY is the best-performing straw purses and handbags brand in July 2026, moving 4,000 units across 2 ASINs for 33.3% of Top 10 volume. KKXIU follows with 2,000 units (16.7%), ahead of FENBEN on 1,000 units (8.3%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.99 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COOKOOKY
2 ASINs in Top 10
33.3%
Units
4K
Revenue
$54K
Avg. price
$11.99
B07S24R8RJ
$8.99·★4.5·3.5K revsCOOKOOKY Womens Straw Clutch Bag Bohemian Summer Beach Straw Purse Zipper Wristlet Wallets for Women
Units sold2KB09TXL9ZGZ
$14.99·★4.6·903 revsCOOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
Units sold2K
KKXIU
2 ASINs in Top 10
16.7%
Units
2K
Revenue
$65K
Avg. price
$26.99
B0D7ZJB2PS
$26.99·★4.3·823 revsKKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
Units sold1KB0D7ZL8BP1
$26.99·★4.3·823 revsKKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
Units sold1K
FENBEN
1 ASIN in Top 10
8.3%
Units
1K
Revenue
$21K
Avg. price
$18.89
B07VRQSSN5
$18.89·★4.3·1.4K revsFENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
Units sold1K
Trending Straw Purses And Handbags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C9J867PS booked 1K units at $23.39, with ▲ 0.0% MoM change. On the growth side, B0GYYTR31K leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0GLNS8YFH close behind at ▲ 100.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C9J867PS
Straw Beach Tote Bag: Large Summer Boho Woven Bags
Price
$23.39
Rating
4.2
Reviews
369
Latest month sales
B0GYYTR31K
Floral Hollow Out Woven Boho Shoulder Bag, Metal Round Clasp Beach Bag, Holiday Casual Straw Bag for Summer Vacation, Travel, Shopping. Beach Essentials, Beach Bag for Women
Price
$19.99
Rating
3.9
Reviews
35
Latest month sales
B0GLNS8YFH
Elegant Clutch Purse for Women Straw Clutch Formal Evening Bag for Wedding Party Dinner
Unlock to view ASIN details and product titles
Price
$25.93
Rating
4.6
Reviews
51
Latest month sales
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