The Tote Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Tote Bag sales on Amazon US totaled 211,100 units in July 2026 (▲ 17.9% vs. the prior month), generating an estimated $5,455,656 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.1% of unit volume and 76.8% of revenue, while a typical listing is priced at $28.17. The keyword itself pulled 25,139 Amazon queries over the same period (▼ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the the tote bag Top 50 moved 1,493,500 units and $39,053,606 in cumulative sales — an average of 124,458 units and $3,254,467 per month. Monthly throughput topped out at 211,100 units in July 2026 and dipped to 82,300 in February 2026, leaving the latest reading 12.5% higher than August 2025.
The Tote Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
211.1K
▲ 17.9% MoM
Monthly Revenue 2026/07
$5.5M
▲ 12.5% MoM
Top 10 Market Share 2026/07
79.1%
The Tote Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the tote bag listing on Amazon US in July 2026 is ASIN B0DGF616XN (Brand: FYGRIP), which sold 50,000 units at $26.99 apiece — equal to 23.7% of every unit tracked in this report.
The Top 10 ASINs account for 167,000 units and $4,191,910 in July 2026 — 79.1% of unit volume and 76.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Tote Bag' on Amazon
July 2026
Is 79.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DGF616XN
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper, Dark Blue | Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies
50K
▼ 16.7%vs. prior month
$1.2M
latest month
12-month trend
B0GYF91BXB
HOMESURE Supports 200lbs Heavy Duty Moving Bags - Strong Zipper & Wrap-Around Handles - Water-Resistant Storage Totes, Durable Alternative to Moving Boxes - 8 Pack - Semi-Transparent
50K
▲ 66.7%vs. prior month
$1.4M
latest month
12-month trend
B086WNKLTM
TICONN 6 Pack Extra Large Moving Bags Heavy Duty with Zippers & Carrying Handles, Durable Storage Bags Moving Boxes for Closet Organizers and Storage (6 Pack, Blue)
30K
▲ 200.0%vs. prior month
$761.7K
latest month
12-month trend
B096Z9B5CJ
BALEINE 6-Pack Oversized Moving Bags with Reinforced Handles, Heavy-Duty Storage Tote for Clothes, Moving Supplies (Clear, 6-Pack)
8K
▼ 20.0%vs. prior month
$222.7K
latest month
12-month trend
B0GFVZWR4K
SWEET DOLPHIN 8 Pack 200LB Heavy-Duty Moving Bags with Wrap-Around Handles, Extra Large Storage Totes for Space Saving, Clothes Storage Bags, College Dorm Essentials, Blue, 24 Gal
5K
▲ 400.0%vs. prior month
$126.3K
latest month
12-month trend
B07W5VJWBR
Oraben Clear Tote Bag Clear Bag Stadium Approved 12x6x12 Stadium Bag for Work, Sports Games,Gym
5K
▲ 25.0%vs. prior month
$58K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best The Tote Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FYGRIP is the best-performing the tote bag brand in July 2026, moving 50,000 units across 1 ASIN for 29.9% of Top 10 volume. HOMESURE follows with 50,000 units (29.9%), ahead of TICONN on 30,000 units (18.0%).
With 9 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $25.99 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FYGRIP
1 ASIN in Top 10
29.9%
Units
50K
Revenue
$1.2M
Avg. price
$26.99
B0DGF616XN
$26.99·★4.8·11.9K revs6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper, Dark Blue | Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies
Units sold50K
HOMESURE
1 ASIN in Top 10
29.9%
Units
50K
Revenue
$1.4M
Avg. price
$25.99
B0GYF91BXB
$25.99·★4.7·8.6K revsHOMESURE Supports 200lbs Heavy Duty Moving Bags - Strong Zipper & Wrap-Around Handles - Water-Resistant Storage Totes, Durable Alternative to Moving Boxes - 8 Pack - Semi-Transparent
Units sold50K
TICONN
1 ASIN in Top 10
18.0%
Units
30K
Revenue
$761.7K
Avg. price
$26.95
B086WNKLTM
$26.95·★4.8·46K revsTICONN 6 Pack Extra Large Moving Bags Heavy Duty with Zippers & Carrying Handles, Durable Storage Bags Moving Boxes for Closet Organizers and Storage (6 Pack, Blue)
Units sold30K
Trending The Tote Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GFVZWR4K booked 5K units at $22.94, with ▲ 400.0% MoM change. On the growth side, B086WNKLTM leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0F6J3662K close behind at ▲ 200.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GFVZWR4K
SWEET DOLPHIN 8 Pack 200LB Heavy-Duty Moving Bags with Wrap-Around Handles, Extra Large Storage Totes for Space Saving, Clothes Storage Bags, College Dorm Essentials, Blue, 24 Gal
Price
$22.94
Rating
4.7
Reviews
4.3K
Latest month sales
B086WNKLTM
TICONN 6 Pack Extra Large Moving Bags Heavy Duty with Zippers & Carrying Handles, Durable Storage Bags Moving Boxes for Closet Organizers and Storage (6 Pack, Blue)
Price
$26.95
Rating
4.8
Reviews
46K
Latest month sales
B0F6J3662K
KALIDI FANCY FOREST KALIDI Tote Bag for Women Nylon Top-Handle Purse,Large Capacity Shoulder Hobo handBag with Zipper Leisure Foldable Weekend
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.2
Reviews
229
Latest month sales
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