Straw Handbags For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Straw Handbags For Women sales on Amazon US totaled 24,400 units in July 2026 (▼ 21.4% vs. the prior month), generating an estimated $603,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.1% of unit volume and 45.1% of revenue, while a typical listing is priced at $25.39. The keyword itself pulled 3,625 Amazon queries over the same period (▼ 65.4% MoM).
Zooming out to the 12-month window ending July 2026, the straw handbags for women Top 50 moved 126,350 units and $3,094,598 in cumulative sales — an average of 10,529 units and $257,883 per month. Monthly throughput topped out at 31,050 units in June 2026 and dipped to 1,950 in December 2025, leaving the latest reading 80.1% higher than August 2025.
Straw Handbags For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.4K
▼ 21.4% MoM
Monthly Revenue 2026/07
$603.3K
▼ 23.6% MoM
Top 10 Market Share 2026/07
45.1%
Straw Handbags For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold straw handbags for women listing on Amazon US in July 2026 is ASIN B09TXL9ZGZ (Brand: COOKOOKY), which sold 2,000 units at $14.99 apiece — equal to 8.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,000 units and $271,930 in July 2026 — 45.1% of unit volume and 45.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Straw Handbags For Women' on Amazon
July 2026









Is 45.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B09TXL9ZGZ
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend

B07VRQSSN5
FENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan
1K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend

B0D31R7F6F
Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
1K
▼ 66.7%vs. prior month
$24K
latest month
12-month trend

B0D7ZJB2PS
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend

B0D7ZL8BP1
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
1K
▼ 50.0%vs. prior month
$32.5K
latest month
12-month trend

B0GJD3L43F
Straw Shoulder Bag for Women Raffia Woven Summer Beach Shell Vacation Purse | Small Boho Handbags with Seashell Charm Chain & Adjustable PU Strap, Cute Beige Beachy Rattan & Wicker Hobo Purses for Resort
1K
▲ 0.0%vs. prior month
$31.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Straw Handbags For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COOKOOKY is the best-performing straw handbags for women brand in July 2026, moving 2,000 units across 1 ASIN for 18.2% of Top 10 volume. Kseymeir follows with 2,000 units (18.2%), ahead of KKXIU on 2,000 units (18.2%).
Volume is spread across 8 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COOKOOKY
1 ASIN in Top 10
18.2%
Units
2K
Revenue
$34K
Avg. price
$14.99

B09TXL9ZGZ
$14.99·★4.6·902 revsCOOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag
Units sold2K
Kseymeir
2 ASINs in Top 10
18.2%
Units
2K
Revenue
$48K
Avg. price
$23.99

B0D31R7F6F
$23.99·★4.5·712 revsKseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
Units sold1K
B0D31SWYRQ
$23.99·★4.5·713 revsKseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain
Units sold1K
KKXIU
2 ASINs in Top 10
18.2%
Units
2K
Revenue
$65K
Avg. price
$26.99

B0D7ZJB2PS
$26.99·★4.3·819 revsKKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
Units sold1K
B0D7ZL8BP1
$26.99·★4.3·819 revsKKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag
Units sold1K
Trending Straw Handbags For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GXL4XP5D leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B0GVPJJJ94 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0GXL4XP5D
Crochet Beach Tote Bag for Women, Summer Woven Purse, Straw Style
Price
$27.99
Rating
4.2
Reviews
49
Latest month sales

B0GVPJJJ94
Boho Small Crossbody Bag for Women Small Summer Beach Shoulder Purse Hand Woven Crochet Bags with Tassel
Price
$17.99
Rating
3.9
Reviews
22
Latest month sales

B0GLNS8YFH
Elegant Clutch Purse for Women Straw Clutch Formal Evening Bag for Wedding Party Dinner
Unlock to view ASIN details and product titles
Price
$25.93
Rating
4.6
Reviews
51
Latest month sales
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