Straw Handbags For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Straw Handbags For Women sales on Amazon US totaled 24,400 units in July 2026 (▼ 21.4% vs. the prior month), generating an estimated $603,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.1% of unit volume and 45.1% of revenue, while a typical listing is priced at $25.39. The keyword itself pulled 3,625 Amazon queries over the same period (▼ 65.4% MoM).

Zooming out to the 12-month window ending July 2026, the straw handbags for women Top 50 moved 126,350 units and $3,094,598 in cumulative sales — an average of 10,529 units and $257,883 per month. Monthly throughput topped out at 31,050 units in June 2026 and dipped to 1,950 in December 2025, leaving the latest reading 80.1% higher than August 2025.

126.3KTotal units sold · Last 12 months
$3.1MTotal revenue · Last 12 months
3.6K▼ 65.4% MoM
Monthly search volume
$25.39Avg. price · July 2026

Straw Handbags For Women Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales13.6K
Revenue$320.9K

2025/09

Sales5.3K
Revenue$118.7K

2025/10

Sales3.8K
Revenue$77.5K

2025/11

Sales3.1K
Revenue$62.6K

2025/12

Sales1.9K
Revenue$42.4K

2026/01

Sales4.3K
Revenue$91K

2026/02

Sales4.5K
Revenue$102.8K

2026/03

Sales10.3K
Revenue$259.8K

2026/04

Sales12.9K
Revenue$329.6K

2026/05

Sales11.1K
Revenue$296.5K

2026/06

Sales31.1K
Revenue$789.5K
24.4K

2026/07

Sales24.4K
Revenue$603.3K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

24.4K

▼ 21.4% MoM

Monthly Revenue 2026/07

$603.3K

▼ 23.6% MoM

Top 10 Market Share 2026/07

45.1%

See the Top 10 ASINs driving 45.1% of sales

Straw Handbags For Women Market Share & Sales Concentration on Amazon US — July 2026

The most-sold straw handbags for women listing on Amazon US in July 2026 is ASIN B09TXL9ZGZ (Brand: COOKOOKY), which sold 2,000 units at $14.99 apiece — equal to 8.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 11,000 units and $271,930 in July 2026 — 45.1% of unit volume and 45.1% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Straw Handbags For Women' on Amazon

July 2026
ASINSIGHT Logo
45.1% Volume Share 11K units sold
45.1% Revenue Share $271.9K estimated
Free Beta

Is 45.1% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B09TXL9ZGZ 8.2%
B07VRQSSN5 4.1%
B0D31R7F6F 4.1%
B0D7ZJB2PS 4.1%
B0D7ZL8BP1 4.1%
Others 75.4%
#1
COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag

B09TXL9ZGZ

COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag

$14.99·★ 4.6·902 reviews
Monthly Sales

2K

▼ 33.3%

vs. prior month

Revenue

$34K

latest month

Monthly Trend

12-month trend

#2
FENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan

B07VRQSSN5

FENBEN Straw Hobo Bags for Women Small Crossbody Bag Beach Purse Weave Shoulder Handbag Rattan

$18.89·★ 4.3·1.4K reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$21K

latest month

Monthly Trend

12-month trend

#3
Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain

B0D31R7F6F

Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain

$23.99·★ 4.5·712 reviews
Monthly Sales

1K

▼ 66.7%

vs. prior month

Revenue

$24K

latest month

Monthly Trend

12-month trend

#4
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

B0D7ZJB2PS

KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

$26.99·★ 4.3·819 reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$32.5K

latest month

Monthly Trend

12-month trend

#5
KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

B0D7ZL8BP1

KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

$26.99·★ 4.3·819 reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$32.5K

latest month

Monthly Trend

12-month trend

#6
Straw Shoulder Bag for Women Raffia Woven Summer Beach Shell Vacation Purse | Small Boho Handbags with Seashell Charm Chain & Adjustable PU Strap, Cute Beige Beachy Rattan & Wicker Hobo Purses for Resort

B0GJD3L43F

Straw Shoulder Bag for Women Raffia Woven Summer Beach Shell Vacation Purse | Small Boho Handbags with Seashell Charm Chain & Adjustable PU Strap, Cute Beige Beachy Rattan & Wicker Hobo Purses for Resort

$31.99·★ 4.2·123 reviews
Monthly Sales

1K

▲ 0.0%

vs. prior month

Revenue

$31.4K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Straw Handbags For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

COOKOOKY is the best-performing straw handbags for women brand in July 2026, moving 2,000 units across 1 ASIN for 18.2% of Top 10 volume. Kseymeir follows with 2,000 units (18.2%), ahead of KKXIU on 2,000 units (18.2%).

Volume is spread across 8 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $26.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

18.2%
18.2%
18.2%
45.5%
COOKOOKY
Kseymeir
KKXIU
Other brands
1

COOKOOKY

1 ASIN in Top 10

18.2%

Units

2K

Revenue

$34K

Avg. price

$14.99

  • COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag

    B09TXL9ZGZ

    $14.99·★4.6·902 revs

    COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag

    Units sold2K
2

Kseymeir

2 ASINs in Top 10

18.2%

Units

2K

Revenue

$48K

Avg. price

$23.99

  • Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain

    B0D31R7F6F

    $23.99·★4.5·712 revs

    Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain

    Units sold1K
  • Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain

    B0D31SWYRQ

    $23.99·★4.5·713 revs

    Kseymeir Top Handle Clutch Handbags for Women, Evening Handbag Shoulder Crossbody Purse with Gold Chain

    Units sold1K
3

KKXIU

2 ASINs in Top 10

18.2%

Units

2K

Revenue

$65K

Avg. price

$26.99

  • KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

    B0D7ZJB2PS

    $26.99·★4.3·819 revs

    KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

    Units sold1K
  • KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

    B0D7ZL8BP1

    $26.99·★4.3·819 revs

    KKXIU Crossbody Bag for Women, Top Handle Purse Small Designer Handbag

    Units sold1K

One Amazon dataset. Two ways to use it.

Every number in this straw handbags for women report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|