Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brush sales on Amazon US totaled 450,900 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $6,503,512 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 35.5% of unit volume and 35.3% of revenue, while a typical listing is priced at $13.86. The keyword itself pulled 91,830 Amazon queries over the same period (▲ 17.1% MoM).
Zooming out to the 12-month window ending July 2026, the brush Top 50 moved 5,128,100 units and $75,148,325 in cumulative sales — an average of 427,342 units and $6,262,360 per month. Monthly throughput topped out at 532,000 units in December 2025 and dipped to 253,000 in May 2026, leaving the latest reading 12.5% higher than August 2025.
Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
450.9K
▼ 7.8% MoM
Monthly Revenue 2026/07
$6.5M
▼ 8.7% MoM
Top 10 Market Share 2026/07
35.5%
Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brush listing on Amazon US in July 2026 is ASIN B078BF27BF (Brand: Philips Sonicare), which sold 30,000 units at $27.96 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 160,000 units and $2,293,700 in July 2026 — 35.5% of unit volume and 35.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brush' on Amazon
July 2026
Is 35.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B078BF27BF
Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
30K
▼ 25.0%vs. prior month
$935.7K
latest month
12-month trend
B00CC6XSRC
Colgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
30K
▼ 40.0%vs. prior month
$144.9K
latest month
12-month trend
B09RG8Q3C3
Wet Brush Original Detangler Hair Brush, Sky, For All Hair Textures | Ultra-Soft IntelliFlex Bristles Detangle Wet, Dry & Damaged Hair with Less Breakage, Pain-Free Detangling Brush
20K
▲ 0.0%vs. prior month
$162.2K
latest month
12-month trend
B0CLLPVZRV
Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats, Suitable for Shedding & Haired Pets, with Pet Supplies Accessories, Blue
20K
▲ 0.0%vs. prior month
$340K
latest month
12-month trend
B0F6NWP9YV
Kitsch Flexi Flow Detangler Brush, Hair Brushes For Women - Haze Blue | Brush Detangler for Women, Men & Kids, Curly Hair Brush w/ Bendable Frame, Bounce Curl Defining Brush for Wet or Dry Strands
10K
▲ 42.9%vs. prior month
$133.5K
latest month
12-month trend
B00004OCIZ
OXO Good Grips Dish Scrub Brush with Non-Slip Handle, Nylon Bristles
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Philips Sonicare is the best-performing brush brand in July 2026, moving 40,000 units across 2 ASINs for 25.0% of Top 10 volume. Colgate follows with 30,000 units (18.8%), ahead of Wet Brush on 20,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 56.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.96 to $27.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Philips Sonicare
2 ASINs in Top 10
25.0%
Units
40K
Revenue
$1.2M
Avg. price
$27.96
B078BF27BF
$27.96·★4.8·72.5K revsPhilips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
Units sold30KB078BBZQWK
$27.96·★4.8·42.2K revsPhilips Sonicare W DiamondClean Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6063/65
Units sold10K
Colgate
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$144.9K
Avg. price
$4.96
B00CC6XSRC
$4.96·★4.6·58.5K revsColgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
Units sold30K
Wet Brush
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$162.2K
Avg. price
$7.13
B09RG8Q3C3
$7.13·★4.7·77.8K revsWet Brush Original Detangler Hair Brush, Sky, For All Hair Textures | Ultra-Soft IntelliFlex Bristles Detangle Wet, Dry & Damaged Hair with Less Breakage, Pain-Free Detangling Brush
Units sold20K
Trending Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F6NWP9YV booked 10K units at $14.99, with ▲ 42.9% MoM change. On the growth side, B09YR3YQZ6 leads positive momentum with ▲ 66.7% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F6NWP9YV
Kitsch Flexi Flow Detangler Brush, Hair Brushes For Women - Haze Blue | Brush Detangler for Women, Men & Kids, Curly Hair Brush w/ Bendable Frame, Bounce Curl Defining Brush for Wet or Dry Strands
Price
$14.99
Rating
4.6
Reviews
3.8K
Latest month sales
B078BBZQWK
Philips Sonicare W DiamondClean Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6063/65
Price
$27.96
Rating
4.8
Reviews
42.2K
Latest month sales
B09YR3YQZ6
SetSail Dish Brush Set of 3 with Bottle Brush, Dish Scrub Brush with Long Handle Deep Cleaning Handle Brush with Scraper Tip for Kitchen Sink Dishes Bottle Cup Pot and Pans Tile Lines, Black | Built-In Scraper Tip, Non-Slip Rubber Handle, Pet Stiff Bristles. Hanging Loop for Storage. for Dishes Pots, Pans, Bottles
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
2.6K
Latest month sales
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